Tinder, Bumble, Hinge, OkCupid, Match.com, and the list of dating apps is long. And longer still is the list of people who want to create a dating app.

With over 300 million active users of dating apps and billions in revenue, this is quite a lucrative industry for investors, startups, and businesses alike.

But how do you create a dating app? How much will it cost? How long does it take, and what’s the process? These are some of the common questions.

In this dating app development guide, we shall be answering all of that.

Starting with a dive into the dating app market and ending up with tips to create a dating app that stands out, this blog covers everything you need to know about creating a market-leading dating app.

So with this being said, let’s get right into it:

Dive into Dating App Market: Statistics Insight

If you are pondering the thought of investing in an app like Tinder, we have something important to show you.

Let’s dive into the dating app statistics.

Over 300 Million Dating App Users with 20 Million Premium Users, Forecasted To Reach 438 Million

It is not a secret; the market for dating apps like Tinder, Bumble, and OkCupid is huge.

Statistics show us that today, there are more than 300 Million people using dating applications across the world. In addition to this, 20 Million of these are premium users.

With the recent growth and trends, these numbers will grow significantly. If we are to believe dating market statistics, the number of users will cross the 430 million mark by 2027.

Tinder Is The Most Popular Dating App, Followed By Bumble

Well, well, since you are already here looking to develop an app like Tinder, it goes without saying that it is the most popular dating app.

Tinder Statistics show more than 1.6 Billion swipes take place on Tinder.

In addition to this, the dating app has been downloaded over 430 Million times. As of today, in the US alone, the platform has more than 25 million users.

This is what makes it the most popular dating app, not only in the USA, but also in Europe.

dating market statistics

Estimated At $ 2.98 Billion in 2023, Dating App Industry Revenue Will Reach $ 3.39 Billion by 2027

If you want to make some money, this is the perfect app development venture.

Statista shows us that the online dating market revenue for 2023 was estimated at $2.98 Billion. And with a growth rate of 3.28%, it will reach $ 3.39 Billion by 2027.

This is what makes it the perfect time to create a dating app.

Adding cherry to the topic, the average revenue per user (ARPU) is expected to amount to US$7.82 in the same timeline.

Dating App User Penetration To Hit 5.5% by 2027

To sum it all up, user penetration of dating apps is expected to improve further.

In 2023, the estimated user penetration for the dating application category was 5.0%. And it will reach 5.5% by 2027.

The good news here is, that the United States of America will experience the highest user penetration when it comes to online dating. This is at the projected rate of 17.6%.

These are some amazing dating app market statistics that show the driving source behind the rising demand to create new dating apps. With this being said, let’s move to the next section where we shall be going over the basics of dating apps.

Understanding Dating Apps

So, what are dating apps?

Even though you know what dating applications are, this is an important question to ask.

When it comes to complex mobile applications like online dating solutions, there is much more than meets the eye.

Dating Apps are software solutions based on mobile phones that let users connect with other people looking to date via a range of methods. A common form of dating app interface is: Swipe Left, Swipe Right.

Coming to the technicalities, despite being a popular standalone solution, at its core, it is a form of custom software development. Reason being, one dating app can differ so much from another that you can’t reply to call them variations. For instance, you can compare Tinder and Her.

Speaking of which, this brings us to our next point.

Why Are Dating Apps So Popular?

Why Are Dating Apps So Popular

Have you ever wondered why dating apps are so popular? Especially in places like the United States of America.

Well, there are a range of reasons behind it.

  • User Base Specific Apps

The first reason for the popularity of dating applications like Tinder is, niche-specific solutions.

You see, when it comes to people and their preferences, there is a complex world. While general dating apps cater to the needs of the majority (that is a big factor in itself), niche-specific is targeting specific groups.

This user base targeting leads to booming popularity. This is a driving factor behind the popularity of LGBTQ dating apps.

  • Changing Dating Scenario

It is no secret that globalization has led to a lot of changes in cultures across the world.

While communities across the world are still clinging to their traditional society, we can all agree that the dating scene has changed completely.

This is a driving factor behind the popularity of dating apps. It’s also a big reason investors want to create a dating app like Tinder in the first place.

  • The Convenience

Well, as users of digital solutions, we can all agree that convenience is a driving factor in day-to-day choices. The same goes for dating apps.

Finding a better half is no joke.

In fact, when you are past a particular age, meeting new people becomes so hard. This is an issue dating applications deal quite well with.

  • Security at Greater Level

Dating can be quite risky, with all the dangerous elements lurking around the streets, waiting for a vulnerable person, you get the gist of it.

Now not getting too deep into the topic, the dating application removes the need to be physically involved in the dating activity until later stages.

Meaning, you can meet new people, get to know them, and give it some time before you decide on a date. Thus, adding to the overall feeling of safety and security in so many ways.

  • Added Value To Users

Dating applications use constant improvement of their platform to attract more users. This includes new features, discounts, and app marketing campaigns, among other things.

So, these are a reason that drives the popularity of dating applications. And if you are planning to make your own dating app, it is a good idea to learn about the different types.

Types of Dating Apps

Much like any other form of on-demand app development, dating solutions can be divided into different forms.

Types of Dating Apps

Let’s look at dating app types below:

1. Traditional Dating Apps

First up, we have the traditional dating app.

These are a generalized dating application that has something for everyone. Popular examples of the same are apps like OkCupid and Tinder.

If you want to create a dating app that caters to a large user base, this is the one.

2. Niche-Based Dating Apps

As one might assume, niche-based dating apps target a specific user base.

Want to create a dating app for transgender or LGBTQ people? Well, that’s what niche-based dating apps are all about.

Good examples of these dating app types are: Grinder, Her, and so on.

3. Location-Based Dating Apps

Lastly, we have location-based dating applications.

This is a top form of dating app that lets users match with other people in the said location. You can change it based on your user preferences.

Location-based app development has great potential to help businesses tap into market revenue.

So, these are the popular types of dating apps. If you are planning to make a dating platform, it is crucial to choose which type you want to go forward with.

Speaking of which, let’s move to the next section, we shall be discussing how dating apps work.

How Do Dating Apps Work?

The working mechanisms of a dating app are made quite simple and straightforward, making it easy for everyone to use it.

How Do Dating Apps Work

So, before we get into the more complex technology part, let’s see how dating apps work on the surface.

1. Download & Register

The very first thing is to download the app.

Once the app is installed, the user needs to register. This is a rather simple process. Registration can be done via email address, phone number, or social login.

By following authentication, the user can use the same account to log in to any device. This is made possible via data synchronization.

2. Create A Profile

After registration, it is time to create a profile and set preferences.

Since we are talking about dating apps, there is a lot to do in this step. The user provides basic information like age, ethnicity, sexuality, basic personality traits, and so on.

In addition to this, they also have to provide their preferences based on which AI algorithm is driven to find a suitable match.

Apart from this, users can also link their social media for greater impact and interaction.

3. Matchmaking Algorithm

With everything set and done, it’s time for the algorithm to show its magic. (More on that later)

Based on your profile, preferences, and other schematics, different profiles are shown as possible profiles that might match.

Speaking of matching, this takes us to our next step…

4. Swipe/Match

Different dating apps have different user interfaces. But common dating app UI is the iconic Swipe action.

Swipe left to reject a profile and Swipe right to match with the user. If the other user also swipes right on your profile, it’s called a match.

However, there are other apps that don’t rely on this swipe interface and directly match users based on other mechanisms.

In any case, once a user has matched, the next step is.

5. In-App Chatting

Much like chatting apps, dating applications come with an in-built chatting feature that enables users to exchange messages between each other.

In addition to messages, some platforms also come with in-app video calling and voice calling features.

6. Premium Version

Basic functionality is free for every user on most of the dating applications.

However, they also come with a premium version. Here, users can advance features like unlimited swipes, super likes, and so on.

So, this is how the dating app works. It’s time to discuss the technologies that go behind dating apps to make it work.

Generate Revenue With Your Own Dating App CTA

Technologies Behind Dating Apps: Dating App Algorithms, AI, & More

Have you ever wondered how dating apps find the partner you are looking for? No, they aren’t reading your mind, (or maybe they are.)

In any case, the real magic that goes behind making “Matches” in dating apps is AI-based mechanisms known as algorithms.

A lot of questions follow when you first mention this concept, what is it, how does it work, how do I make a dating app & algorithm, and so on?

We shall be answering all of this here.

A. The Dating App Algorithm is…

Algorithms are sets of instructions that are built around specific tasks to get desired results via specific data processing.

In the same fashion, dating app algorithms are used to match users based on their preferences, behavior, and other important factors like age, location, interests, and personality traits.

They are designed to learn from user’s activities, thus, with time, the recommendation gets better and better.

This is why, if you want to create a successful dating application, it is super important to design the right algorithm for the dating application.

But before you learn how to create a dating app matchmaking algorithm, let’s look at the different types.

B. Types of Matchmaking Algorithms

Matchmaking algorithms can fall into different categories based on their objective.

Here, you don’t have to choose one of them, as to make a dating app work, a combination of these algorithms is used.

Types of Matchmaking Algorithms

In any case, these are, as mentioned below.

  • Location Based

Remember how we discussed a popular dating app type: location-based dating applications? These apps are driven by this form of match-making algorithm.

As the name suggests, this dating application algorithm makes matches based on the user’s location, proximity, and other preferences.

  • Calculation-Based

Have you ever heard of questionnaire-based dating apps?

This doesn’t have to be a dedicated dating app, but rather a part of an online dating solution. In any case, what happens here is that instead of an algorithm working on fixed criteria, a series of questions are used.

Based on the answer, the bot will make matches.

  • Preference Based Algorithm

This is a rather common type of match-making algorithm.

Preference-based matchmaking algorithms match profiles based on their preferences. This is something often seen on dating apps like Tinder.

  • AI-Based Matchmaking Algorithm

Driven by Artificial Intelligence and Machine Learning Technologies, this type of algorithm takes time to learn user behaviour and their likes. So matches are suggested based on the same.

It gets better with it, unlike other algorithms on the list.

C. Dating App Algorithm Development Process

AI solution development, especially for dating app algorithms, can be quite complex.

Dating App Algorithm Development Process

Reason being, it involves everything from statistics, data, to human psychology, and of course computer science.

  • Data Collection

The first step is data collection.

There are various ways you can do it. Namely, surveys, buying big data, using online open-source databases, and so on.

It is quite important to work with the right data.

Analyzing the data helps the model learn about common patterns and trends, which later drive the match-making mechanism.

  • Algorithm Design

It’s time to design the dating algorithm.

Here, the developers define the criteria for the algorithm. In other words, the algorithm is told which factors to consider and how much value each of them holds.

For instance, some dating apps are more based on your location, and others are around your interests.

  • Testing and Optimization

Following the algorithm development, it’s time to put it down to the test.

Based on the different test results, you can further optimize the algorithm for better and desired outcomes.

The longer you test and optimize it, the better it gets.

  • Integrate into Dating App

Once you have built a matchmaking algorithm, it’s time to integrate it into the dating app. And make the final version of the dating app.

It goes without saying that it is a crucial part of creating a dating app. There, you can contact a mobile app development company that has expertise in dating app development.

And with this out of the way, before we get into how to create a dating app, let’s first discuss “why”.

Why Develop a Dating App?

Why should you invest in app development?

When it comes to business ventures there’s a lot through that is put behind the decision and rightfully so. And when it comes to creating dating applications, there are several sound reasons.

Reasons to develop dating app

So, the answer to “Why create a dating app?” are, as mentioned below:

Reason 1: Demand for Online Dating Solutions

Statistics show there are already over 300 million dating app users. And demand is rising.

Over 20 million people are paying premium prices for advanced features on their dating apps. In addition to this, these numbers are only expected to grow. Directly translating to the growing demand, it is a good reason to make a dating app like Tinder.

Healthy markets make it easier to find the target audience and reach them. This – in turn – means lots of opportunities to grow the business and establish a foothold.

Reason 2: Opportunity to Earn Millions

Did you know, USA is number one on the list of most revenue generated in the dating industry, at $1,347 Million in 2023?

Now you do. And when you build a dating website or app, you can take a big chunk of it.

There are various ways that a dating app can make money, as we shall discuss later down the line. But the point is, there’s a lot of money to be made in the dating app industry.

Not to mention, this is a big reason to go for this business venture.

Reason 3: High Return on Investment

Mobile app development cost can be very high.

And when you are investing so much into a project, a good return is expected. While some ventures don’t promise returns, dating apps deliver high ROI.

In fact, you will recover the investment cost in no time and start making a profit if you build your own dating, entering the market with a unique value proposition.

There are a lot more than three reasons to go for a dating app. However, these three are the essence of why creating a dating application can be a good business decision.

Speaking of which, in the next section of this comprehensive guide about dating apps, we will go through some of the popular dating apps.

Top Dating Apps To Learn From

Have you decided to create your own dating app?

Now, if you want to be the next best thing, you have to learn from the best. That’s why we shall be going through the best dating apps.

These are, as mentioned below:

top dating apps revenue

1. Tinder

You can’t write a “how to build an app like Tinder” Guide, without talking about the star itself, Tinder.

The app needs no introduction, as most people have either already heard of it or already used it. As a match group solution, it is the world’s most popular dating app that sets standards and creates trends.

If you are planning to build a dating app, tinder is a must to study about.

2. Bumble

Close behind Tinder is, Bumble.

It’s the only dating app in the USA that gives Tinder a run for its money. What makes this platform stand out from the rest is that it gives more control to women.

The twist is, it was founded by Tinder co-founder Whitney Wolfe Herd.

3. Hinge

If you are looking for a Tinder Alternative, there are only a few as good as this one.

Hinge is an app that’s designed to be deleted.

For those laymen out there, it is an app that helps people build long-term relationships in the ear of hookups.

It is one-of-a-kind app that has served as inspiration for making many dating apps.

4. Badoo

Badoo originally started as a social search, games, and quiz.

Though it has been around for far longer than Tinder or Bumble, it transformed into its dating avatar in 2013. Today, this is one of the best dating apps in the market.

5. Happn

Forget about developing a dating app like Tinder, rather, create an app like Happn.

Happen is a location-based dating app that is the perfect matchmaker. Driven by high-tech technology and a human approach, it is one of the best platforms in the market.

6. Grindr

It goes without saying dating apps for LGBTQ people are a hot topic.

Grindr is the perfect example of the potential these apps hold. In fact, this is the first app designed for the LGBTQ community.

To this day, it is the most popular dating application for gay people.

7. Tantan

Tantan is a dating app for China.

This is a special platform. Reason being that, the market for dating apps in China isn’t as popular due to a lack of casual dating among youngsters.

But it was the first app that made it big among Chinese audiences.

8. Plenty of Fish

Haven’t we all heard the phrase, there are plenty of fish in the market? Someone back in 2003 decided to turn this concept into a dating app and website.

Plenty of Fish is a market-leading platform and one of the few dating that also become successful dating apps.

Since its launch, it has inspiration for people asking “How to create a dating website that stands out?”

With this out of the way, let’s look at the basic and advanced dating app features in the section below.

Essential Features For Dating Apps Like Tinder

Dating app features play a crucial role in user attraction, user retention, and user experience.

Now, to make a dating platform that is popular among users, you need to take a good blend of basic and advanced features.

Let’s start with the basic features:

User Panel FeaturesAdmin Panel Features
User Registration/Profile ManagementUser Management
Matchmaking and SearchingContent Moderation
Messaging and CommunicationSecurity and Access Control
Privacy and SecurityAnalytics and Reporting
Push NotificationsFeedback and Support
SettingsPayment and Subscription Management
Integration with Social MediaApp Settings and Configuration
Profile VerificationUser Communication
Activity FeedData Backup and Recovery
GeolocationSecurity Measures

Dating App Advance Features

Dating App Advance Features

Now that we are done with the basic features for dating apps, it’s time to discuss advanced ones.

1. Gamification

Online dating solutions more or less fall in the entertainment app development category. And this is where gamification comes in.

Gamification is a strategic attempt to enhance systems, services, organizations, and activities by creating similar experiences to those experienced when playing games in order to motivate and engage users.

By making UI elements game-like, the entire platform becomes that much more engaging and fun to use. This is not a specific functionality but a feature that can be applied to the entire platform.

We have seen the use of gamification in top dating apps like Tinder, OkCupid, Grindr, and more.

2. Make Matching Mindful

It is no secret that a lot of people have trouble finding the right match.

Despite the amount of work that is put into the match-making algorithm, the real-world results are still quite biased to a select few users. This is something supported by a lot of research.

Speaking of which, this is an issue that can be solved with mindful and conscious matching.

3. Location-based Panic Button

When discussing why dating apps are popular, we discussed how people feel safe since they get to know their match before physically meeting them.

Well, this is where the location-based panic button comes in.

Here’s how it works: if the date or meet-up doesn’t go as planned or one of the parties feels they are not safe, they can use the panic button.

It will send the user’s location to pre-set contacts (or even security services like police).

4. Social Media Integrations

Social media integration is one of the essential advanced features that you can’t miss if you create a dating app.

As the name suggests, this feature lets users integrate their social media accounts into their dating profile. Thus, when other people see their dating profile, it allows them to have a peak into the user’s day-to-day life.

This is a good feature that can increase the user’s profile engagement highly.

5. Metaverse/ AR & VR

Well, well, you already guessed this one, didn’t you?

When people say the metaverse is going to change everything, they aren’t lying. One of the metaverse use cases lies in the dating industry.

Confused? Well, let us explain.

Metaverse is all about creating a virtual space where people can interact. This can be used for online taking, adding a whole new dimension to “virtual dating”.

Not to mention, it also takes the entire security of users to a new level, since there is no physical interaction at all.

6. AI-Based Chat

The times when you ask their buddies to help them draft the perfect pickup line are behind us. Because AI is here, and it does it better.

We are talking about AI-based chat assistants. What this does is, an AI-based system will help users write the appropriate first message and help with the right reply to break the ice.

This is a good example of AI to automate the mobile app that everyone is talking about.

7. Profile Performance Checker

Lastly, we have an amazing feature that makes your online dating app solution stand out from the rest.

Every user on the dating apps has wondered, “Is my profile good enough?” and now there is someone with an answer to this question.

Profile performance checker is a feature that evaluates a user’s profile while also giving them tips on how to improve it. This can be a great advance dating app feature for first-time users and if you want to create a dating app that captures users, this is an essential feature.

So, these were the top dating app features to consider. And with this out of the way, it’s time for the move to the next section of this comprehensive guide about dating apps.

Dating App Development Process

It’s time to create a dating app.

Much like any other app development process, there are a lot of things that go into making an online dating solution.

And if you are new to the whole concept, there’s a lot to learn.

Dating App Development Process

Worry not, because we shall be discussing everything you need to know about the same. Therefore, with this being said, let’s get right into it:

Step 1: Ideation, Find Your Unique Value Proposition

To build a dating app, the first thing you need is an IDEA.

Even when we are talking about creating a dating app, a unique idea or in more appropriate words “UNIQUE VALUE PROPOSITION” is needed.

What unique value are you offering to the users? What problem are you solving? How will your app add value to the dating market?

These are some important questions that you need to answer when coming up with an app concept. Though there is no set process to find an app idea, what you can do is, move forward with a few variations which you can cross out as the validation process goes on.

Furthermore, MVP development is also a good method to cross-check the validity of an idea, something that’s later down the line.

Step 2: Market Research

It’s time to dive in app market research.

Since we are in the process to build a dating app like Tinder, market research becomes essential. Here are multiple things that need to be done, this includes:

  • Find Target User Base
  • Creating User Persona
  • Learn about Market Trends
  • Competitor analysis

And so on.

All of this information and data helps the development process greatly, working as a fuel.

Depending on the intensity of the research, it can take a lot of time and that’s good. The more time you invest in market research, the better it is for the entire platform.

Step 3: Planning

Based on the market data, ideas, preferences, and requirements, it’s time to create a plan.

This is a rather important process, as the plan dictates everything from the app’s design to its working, features, and more.

  •  Define Objectives, Timeline, & Methodology

Before we get into the technical bits, there are a few things that need to be dealt with. This includes:

Once we are done with all of this, we move to the next section of the process.

  • Choose an App Development Platform

Now, it’s time to choose an app development platform. Speaking of platforms, there are two major choices here. Namely:

         o Native App Development

First, we have native app development platforms.

As the name suggests, these apps are only designed to run on their native platforms. Consequently, they offer superior speed, design, loading speed, as well as flexibility when it comes to features.

Here, you can choose between iOS and Android app development services.

As we already know, each of the platforms has its own benefits. For instance, android allows much more flexibility and openness to try new concepts. In addition to this, the launching process for Android is also quite easygoing.

On the other hand, if you go with iOS app development services, you will enter a platform with higher revenue generation potential and a strong user base.

        o Hybrid App Development

People often wonder whether they should go with an android or iOS app, however, there’s a path that goes in the middle.

This is where hybrid or cross-platform app development services come in.

As the name says, cross-platform apps run on all platforms. And they can be built in a way to run on the web as well, which gives a lot of benefits like improving user base. Not to mention a lower cost of development.

Various app development frameworks allow for building a hybrid dating app. A popular example is react native app development.

  • Build a Tech Stack

Once you have selected a platform, it’s time to build a tech stack.

For those who don’t know what a mobile app tech stack is, it refers to the set of technologies used to create a dating application.

This includes frameworks, programming languages, and some top software development tools. Moving on, the tech stack options for creating a dating app are, as mentioned below:

FrontendReact Native, Flutter
BackendNode.js, Django, Ruby on Rails
DatabaseMongoDB, PostgreSQL, Cassandra
AuthenticationFirebase Authentication and Auth0
Real-time ChatSocket.io – Pusher
GeolocationGoogle Maps API and Mapbox
User InterfaceHTML5, CSS3, Bootstrap, Material UI
Cloud StorageAWS S3, Google Cloud Storage, Microsoft Azure
NotificationsFirebase Cloud Messaging, OneSignal
API GatewayExpress.js, Django REST framework
AnalyticsGoogle Analytics, Mixpanel
TestingJest, Enzyme (for React Native) and Pytest (for Django)
DeploymentDocker, Kubernetes, Heroku
MonitoringPrometheus, Grafana, New Relic
Version ControlGit, GitHub, GitLab
  • Finalize Features

The last part of creating a plan for a dating app is, selecting and finalizing the feature.

We have already discussed how important dating app features are and what are some that you should consider when developing a dating app.

A key criterion while finalizing the feature should be the user persona of the target user base. Following this rule of thumb will take the business a long way.

And with this, planning is done. Let’s move to mobile app design.

Step 4: Dating App Designing

Mobile app designing plays an important role in the overall performance of the application.

Like it has been always said, “First Impression is the last impression.” And as the statistics show, it is quite important.

For instance, if the app takes too long to load, 39% of users will just leave. In fact, app users are 5 times more likely a platform with bad design and UX.

Thus, both technology and creativity take the front seat in this step, creating a dating app design that’s easy to use, visually appealing, aesthetically pleasing, and provides what the user is looking for.

To make it more accurate, you can go for app prototyping or creating wireframes.

Step 5: Dating App Development Process

For all those who were asking how to build an app like Tinder, this is the moment of truth.

Though we are already halfway through the development process, it is in these steps that, dating app developers get involved and start their coding work.

As such, it can be divided into two parts, these are:

  •  Front-End Development

In the first part of creating the dating application, the developers will deal with the client side or front end.

This is part of the app that the user interacts with. Therefore, here, developers will be creating UI components, adding front-end functionality, adding navigation, and integrating it with the back-end.

This brings us to our next step.

  • Back-End Development

Real heavy lifting is done in the back-end development.

From developing the authentication functionality to embedding the match-matching algorithm, everything is done on this end.

This also includes much more complicated steps like adding a database and API development. This is done to ensure smooth communication with the client side of the dating application.

This step of “how to create a dating app” is quite complex, time-consuming, and resource-consuming, for obvious reasons.

What you can do to make it better and ensure the desired result is to maintain good communication channels throughout the process. Good communication between clients and development helps create a good final product.

Speaking of the final product, this brings us to our next step.

Step 6: App Testing

App testing is an essential part of creating a dating solution at so many levels.

Though the testing process runs parallel with app development, the final dating app is sent for the QA/Testing Round.

This final round ensures the final version of a dating app is free of errors and bugs, while also adhering to clients as well as market standards.

If there are any issues with the app or any changes from the client side, they are dealt with in this part. And with this out of the way, the app is ready for publishing.

Step 7: Deployment

Now that we have answered how to make a dating app, it’s time to answer, how to get it to the public.

The deployment process is rather simple and non-technical. But it can greatly differ based on the app development process.

For instance, the process of publishing Android apps on the Google Play Store is much easier. The Play Store itself has easy-going guidelines.

On the other hand, there are a few strict steps to submit app to app store. In addition to this, due to the strict guidelines of the App Store and Apple itself, there are various reasons why your app could get rejected.

In any case, the deployment process is 2 weeks at most. However, we are not done with the dating app yet.

Step 8: Maintenance

Mobile apps, especially complex ones like dating apps, require maintenance to stay afloat. This is where app maintenance services come in.

There are different types of maintenance, but every app does require continuous work to improve itself. This includes introducing new features, removing bugs, and strengthening the platform as per growing requirements.

Moreover, this isn’t just a step, but rather something that goes on, until the business decides to no longer work on the app.

Moving on, this is how to make a dating app. Now, let’s answer another big question.

Want to Create A Dating App Like Tinder CTA

Cost To Build Dating App & Development Timeline

So, how much does it cost to build a dating app?

Dating app development costs range from $20,000 to $60,000 based on a range of complexity, features, platforms, tech stack, and more.

As a general rule of thumb, the more complex an app is, the more expensive it will be. In addition to the app cost itself, another big factor to consider is the cost to hire app developers.

For instance, android app developers are a little more expensive when compared to their counterparts. Speaking of which, here’s a breakdown of the cost.

Development StageEstimated Cost Range
Market Research$1,000 – $3,000
Conceptualization$1,000 – $3,000
UI/UX Design$2,000 – $5,000
Frontend Development$3,000 – $10,000
Backend Development$4,000 – $15,000
Database Setup$1,000 – $3,000
User Authentication$1,500 – $4,000
Messaging Functionality$2,000 – $5,000
Geolocation Services$1,000 – $3,000
Payment Integration$1,500 – $5,000
Testing and QA$2,000 – $5,000
Deployment and Launch$1,000 – $3,000
Post-Launch Support$1,000 – $3,000
Total Estimated Cost$21,000 – $60,000

If you are looking for more accurate dating app development cost estimation, it’s highly recommended that you consult more dating & social media app development company that will be able to give you a better insight into the same.

How Much Time Does It Take To Build A Dating App?

Wondering, how long does it take to make an app like Tinder?

On average, the time taken to create a dating app ranges from 35 to 64 weeks based on the complexity of the app as well as the hiring model of developers.

For instance, if you hire dedicated developers the process will be quicker since they will be dedicating all of the time to your platform. On the other hand, hiring part-time app developers will take much longer.

In any case, a detailed development time breakdown is, as mentioned below.

Development StageEstimated Time (in weeks)
Market Research1-2
UI/UX Design2-4
Frontend Development4-8
Backend Development6-10
Database Setup2-4
User Authentication2-4
Messaging Functionality4-6
Geolocation Services2-4
Payment Integration4-6
Testing and QA4-6
Deployment and Launch1-2
Post-Launch SupportOngoing
Total Estimated Time35-64 weeks

Now that we are done with how much costs and how long a dating app takes to create, let’s see how you can make money with these solutions.

Dating App Monetization: How To Make Money With Dating Apps?

Now that you know how much you are going to pay for dating app development, it’s time to ask, how can you make money with it?

Well, dating applications are treasure chests. There are a lot of app monetization strategies that a business can use to make money.

Dating App Monetization Models

In this section of the blog, we shall be discussing exactly the same. Let’s get started:

1. Advertisement

The first monetization strategy for dating apps is advertisement.

Mobile apps are billboards of the modern age and the perfect place for advertisements of all sorts. As reports tell us; this has been one of the best monetization strategies for dating apps.

This is something used by top dating apps like OkCupid and Tinder.

Furthermore, it doesn’t only work as a monetization channel but also a force that pushes more users towards buying the ads-free premium version of the application.

And this brings us to our next strategy…

2. Freemium model

Have you ever heard of the freemium model?

This is what you get when you combine a free app and a premium app mode. Let us explain:

An app utilizing a freemium model has 2 versions, the first one is a free version that can be accessed by all free of cost, but it becomes the subject of advertisement.

Should users choose to pay for a subscription, they will get access to the premium version. This includes all the premium features as well as the ad-free experience.

Due to the subscription, they are also known as subscription-based apps.

Freemium apps are a win-win. The reason is that, in the free version business can generate revenue via advertisement. You can use the premium version of the subscription amount as a revenue channel.

3. Account boost

Since we are talking about creating a dating application like Tinder, let’s take it as an example.

If you have ever used this app, you know that there are a limited number of swipes users get per day – in addition to other restrictions.

Now, a user might be dedicated enough to buy a full-on subscription, but they are looking for more. This is where this micro-premium version comes in. By paying a fraction of the price, the user can get access to an account boost.

They may include more swipes, priority on other’s feeds, super likes, and so on. This can be a good dating app monetization strategy that you should definitely give a thought to.

4. Partnerships/Sponsorships

No dating app development guide would be complete without mentioning this monetization strategy…

The Sponsorship & Partnerships

We have all seen two brands collaborating and joining hands to offer some amazing services. Apart from offering amazing services to users, this also works as a great monetization strategy.

You see, by getting with a bigger brand, both of the businesses have access to each other’s user base opening the door to much more revenue. In addition to this, it also helps new – let’s say – dating apps, gain recognition.

Furthermore, some companies do provide a set amount to buy sponsorship and there is shared revenue in partnership too.

5. Big Data

Lastly, we have quite a controversial way to make money with dating apps, big data.

So, what is big data?

Big data is data sets that are too large or complex to be dealt with by traditional data-processing application software. Data with many entries offer greater statistical power, while data with higher complexity may lead to a higher false discovery rate.

Dating apps with millions of users do generate a lot of that. And despite being a taboo topic, this data isn’t just used for unethical practices.

For instance, there are research companies that use this to gain insight and create statistics.

Speaking of which, these are some of the top app monetization strategies you can use to generate revenue.

And with this out of the way, let’s look at some common challenges that you might face when you make a dating platform.

Dating App Development Challenges

When developing a dating app, there are a lot of challenges to be expected.

Not leaving you to your own devices, let’s see what some of the common dating app development challenges are and how to overcome them.

Dating App Development Challenges

These are, as mentioned below:

1. Poor UI/UX

The first and most common pitfalls are poor user interface and user experience.

One can’t overstate the importance of a good design in mobile applications. From user retention to user satisfaction, everything highly depends on the design.

So, how can you solve this issue?

  • Build a clean interface
  • Personalize the sign-up process
  • Pleasing & Easy-to-understand Match-Making UI

2. Bad Algorithm

We have talked about match-making algorithms a few times now. After all, it is the simple most important part of a dating application.

That’s why one of the common pitfalls when you create a dating app is a bad algorithm.

Getting this one right is super important. Here are a few ways to do it:

  • Design a humane algorithm
  • Train the model extensively
  • Learn from the best in the market

3. Poor Security

App security takes a lead role when talking about apps like Tinder.

Reason being, dating applications deal with a lot of user data which if leaked can lead to huge privacy issues. It’s something no business wants to happen.

Here are a few things you can do to ensure dating app security:

4. No Unique Value

No user would use two apps that do exactly the same thing.

What we mean to say is that when you build your own dating app, it should be something unique. It’s something a lot of businesses are missing out on.

So, how do you make your app unique and stand out from the rest? Well, let’s discuss all about that in the section below.

How To Create a Dating App Like Tinder That Stands Out?

There are 100s of dating apps like Tinder, Bumble, OkCupid, and more in the market. Several investors are planning to build their own dating app.

In this scenario, how can you make dating app successful among people?

How To Create a Dating App Like Tinder That Stands Out

Well, if you want your app to stand out from the rest, here are some things that you can do differently. Let’s discuss them below:

  • Identify a Differentiated Niche

If you want to stand out from the rest, you need a unique idea. One of the easiest ways to do it is by identifying and targeting a unique niche.

Look at the Hinge app that markets itself as the app designed to be deleted. Or how Bumble does it mobile app marketing. HER is also a good example, targeting the LGBTQ+ dating app niche.

All in all, find your unique user base and create an app for them, this will take you a long way.

  • Follow Dating World’s Trends

Every industry and market has its own unique trends and the same goes for dating apps.

So, when you sit down to create a dating application or want to improve an existing solution for better performance, one of the best things to do is, imbedding dating app trends.

Based on these trends, you craft the latest features for the application.

  • Hire the Right Dating App Development Company

If you want to create the best dating app, the most important thing is to hire mobile app developers who excel in their work.

Though there are numerous app development companies throughout the world, not all of them are the right partners for you.

So, where can you find a good dating app development service provider? Here’s your answer.

Nimble AppGenie, Your Trusted Dating App Development Partner

Do you want to create a dating app? Nimble AppGenie is here to help you.

As a leading dating app development company with a proven track record, we have what it takes to bring your idea to reality, in the form of a working dating application.

Whether you want to create a good old dating app like Tinder or have a unique idea, our teams of expert app developers are here to help you.

Contact us today and we will assign a team to your project within 24 hours.


Dating apps like Tinder have changed how we meet new people and look for potential partners. From apps focused on hookups to dating solutions that are designed to be deleted, the market is filled with unique solutions.

But there’s always room for more. If you feel like you have an idea that will disrupt the market, it’s your time to create a dating app. The dating app industry has more users than ever and is generating billions in revenue. In this complete guide to dating app development, we’ve got to learn everything you need to know about creating your own unique solution.

All that’s left to do is partner with a mobile app development company and start working on your project to create the next best dating application.


Dating apps are very popular in the market with a 300 million user base which is expected to reach 430 million by 2027. In addition to this, user penetration is also expected to reach 5.5% in the same time period. With this amazing growth, it is easy to drive growth with your own dating app.

On average, the time to create a dating app ranges from 35 to 64 weeks based on the complexity of the app as well as the hiring model of developers. For more details contact dating app developers who will give you an estimate based on project requirements.

Dating app development costs range from $20,000 to $60,000 based on a range of complexity, features, platforms, tech stack, and more. For a better cost estimation, contact a dating app development company.

A typical team structure for a dating app includes product managers, UX/UI designers, mobile app developers (iOS and Android), backend developers, database administrators, server administrators, QA testers, and marketing specialists.

There are various ways dating applications make money. Here are some of the common dating app monetization strategies that you can use:

  • In-app purchases
  • Account boost
  • Sponsorships
  • Big Data
  • Advertising
  • Freemium model

Here are some of the top ways to make your dating app stand out from the rest:

  • Hire the Right Dating App Development Company
  • Identify a Differentiated Niche
  • Follow Dating World’s Trends
  • Add the Features Your Users Want
  • Ensure Security

The most popular dating apps across the world are, as mentioned below:

  • Tinder
  • Bumble
  • Hinge
  • Badoo
  • Happn
  • Grindr
  • Tantan
  • Plenty of Fish

If you want to start a dating app business, you need to create a dating application. If you have an ideation or a concept, it’s advised that you contact a dating app development company, that will help you move further.

The process to create a dating app like Tinder goes as follows:

  • Ideation: Find Your Unique Value Proposition
  • Market Research
  • Planning
  • Dating App Designing
  • App Development Process
  • App Testing
  • Deployment
  • Maintenance

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