Confused about why invest in mobile apps?
In the second quarter of 2024, over 2.26 million mobile apps were available in the Google Play Store, which was reduced by 18% compared to the previous quarter.
The number of downloads is forecast to experience significant growth within all segments in 2027. Additionally, there is a continuous increase in the indicator across all segments. Here the games segment achieved the highest value of 176.1 billion downloads in the year 2027.
Other than this, within the recent quarter, the total value of global consumer spending on mobile apps amounted to 35.34 billion U.S. dollars.
Did you know that the revenue of the Apple App Store was reported to generate 24.6 billion U.S. dollars in revenue from global users? That’s almost double the revenue that Android users generated through the Google Play Store.
Along with this, the annual Google Play revenue will reach $47.94 billion in the year 2021, Thus, it can be stated that both the Apple App Store along with the Google Play Store offer the same split of revenue that comprises 70% to the developers and 30% to the store.
Well, you can consider some of the other benefits of investing in mobile apps, other than the above-mentioned stats, let’s learn them all, below.
Advantages of Investing in Mobile Apps for Businesses
There are many more benefits to consider. Well, let’s learn them all.
1. Enhanced Customer Engagement
By developing a mobile app, you can send dynamic push notifications to bring customers back to the app. With the apps, businesses can establish deeper connections with customers by providing personalized as well as interactive user experiences.
By implementing features such as real-time updates, push notifications, and personalization, businesses can deliver relevant content along with promotions with the help of user’s fingertips that assist them in being informed about the latest updates.
Additionally, by offering seamless communication networks among the users via the app, your business can connect and foster trust, and loyalty.
2. Increased Brand Visibility
Branded apps have assisted in a compelling new frontier for creating brand loyalty. Apps residing in the app store catch the attention of the users, scrolling down the applications and encouraging them to install them.
Along with this, within the crowded marketplace, creating an online presence is important for standing out from the competitors. Developing the digital market and maintaining the brand identity is a necessity.
Once an application gets installed on the mobile device, the users will come across the brand logo, which improves visibility and awareness. Businesses can leave a lasting impression on the users through fostering brand loyalty and advocacy.
3. Improved Accessibility for Customers
If your business type is B2C, it’s crucial to reach the target customers, efficiently. Investing in a mobile app can be useful for businesses to connect with users. Through the usage of smartphones and tablets in daily life, mobile apps provide businesses with a direct network.
Along with this, with the momentous rise in smartphones, a great shift can be observed in the way users might interact with the services and products. This shift is automatically bringing the businesses closure to the users.
It helps to break down geographical barriers, assisting businesses to tap into new audiences and markets because apps can reach the preferred location digitally. Mobile apps assist in opening up new opportunities for the global reach and expansion of businesses.
4. Boost in Sales and Revenue
With the assistance of using mobile apps, you can enhance customer and operational efficiency, along with this, it will provide a significant opportunity for generating revenue.
There are diversified sources of earning revenue including in-app purchases, advertising, and subscriptions, through which the businesses can monetize the mobile apps to create revenue streams.
With the assistance of mobile apps, you can have a platform for showcasing the premium features or content, while creating opportunities for driving incremental revenue. Leveraging various monetization strategies, businesses should maximize the value of mobile apps to create sustainable revenue.
5. Competitive Advantage
The applications provide a direct and more personalized way to enhance customer engagement through valuable data insights, along with opportunities for streamlining operations.
To create a competitive advantage, you may create mobile apps that will offer a more direct and personalized way of proceeding with customer engagement. Through mobile apps, you enable real-time engagement with diversified customers.
By leveraging mobile apps as a core part of the digital strategy, businesses can gain a competitive advantage. Along with this, the apps can help provide more direct as well as personalized customer engagement, for delivering valuable data insights and opportunities for streamlining the operations.
6. Cost Effective Marketing and Promotions
If your business has a mobile app, then you can continue with cost-effective marketing and promotions. Compared to traditional software development and beliefs, mobile app development can be cost-effective.
Through advancements in technology and availability of the diversified development tools, businesses can develop high-quality mobile apps.
Additionally, mobile apps offer scalability, which assists businesses in adapting to fluctuating demand that accommodates growth without any significant investments. It is one of the abilities of an application for handling an increase in the workload and deliver potential growth within the user base.
7. Future Proofing the Business
With the assistance of a mobile app, you can future-proof your business, through forming strategic planning that considers the long-term well-being of an enterprise. It is one of the missions to promote success for a number of years to come.
Scalable apps can process as well as analyze the largest set of data that assists businesses in evolving user needs. These insights can guide decisions for enhancing features to improve user experience.
You can update the operating system and make device changes. With mobile apps, you can build an updated roadmap that aligns with the anticipated releases to prepare the app for such shifts in advance.
8. Building a Loyal Customer Base
Through the use of mobile apps, you might make shopping easier, engagement better and communications clearer. Without any intermediaries, you can connect with the targeted audience simply.
This will help keep more customers and enhance customer loyalty with repeat purchases. Apps aid in communicating the values and give exceptional customer service.
You can promote the usage of apps by encouraging the users to utilize the platform. You can encourage them by marketing the app via a special coupon code. An app can be effective in spreading the word about the business and engaging users effectively.
9. Data Security and Trust Building
One of the benefits of mobile apps for businesses is that they ensure data security along with trust building. Through transparent communication, you can connect with the users effectively, by crafting a simple policy.
Adopting secure login protocols comprises two-factor authentication to prevent unauthorized access. Mobile apps for modern businesses are effective in delivering success by building the trust of the users.
With the assistance of enforcing strong authentication, network security, encryption, secure APIs, secured codes, safe data storage, secure the backend, solid use of cryptography, deploying tamper detection, penetration testing, and much more.
10. Custom Solutions for Unique Business Needs
Custom solutions may refer to tailor-made strategies, services, or products that are designed to meet the unique needs of the businesses. By creating a mobile app, you will be able to cater to the diversified and unique business needs via custom solutions.
Mobile apps offer cost-effectiveness, efficiency, and scalability, with ease of customization, ease of use, and integrations, with minimal security risks.
Within mobile apps, you can integrate multiple solutions based on the user’s needs. Additionally, you can upgrade the apps based on new technologies in the market through app maintenance services.
How Nimble AppGenie Be Helpful?
To create a customized mobile app, you need to be connected with an experienced company.
Partner with Nimble AppGenie and give your dream project a true inspiration in the competitive market. With a dedicated team of developers, we assist you with the current market knowledge and carry it out to make your app unique.
We are the best mobile app development company to make your app a success by implementing the latest technology and attractive designs. You can connect with an experienced team and make your project a reality.
Conclusion
There are multiple reasons to invest in mobile apps: offer businesses enhanced customer engagement and competitive advantage, build a loyal customer base, and foster users’ trust and data security.
Along with this, through mobile apps, the users will be able to know your brand. Thus, it will provide a new direction for your business. Here you will be able to draft custom solutions for unique business needs. You will have the priority for future-proofing the business.
FAQs
Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.
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