Dating App Statistics for 2024: Users, Revenue, Apps, & More

Online dating market is larger than ever with billions of users around the world and even more in revenue. With dating apps like Tinder, Bumble, Hinge, & Match.com leading the charge, the online dating market is will be booming.

If you want to gain insight into the dating app industry, this blog is for you. Here, we shall be going through the major dating app statistics and market data, gaining important insight on top apps, revenue, dating app user statistics, insight on dating apps for LGBTQ, and much more.

Rise of Online Dating Apps

Before we dive into online dating app statistics, let’s have an overview of dating apps.

Over the years, with the adoption of technology and the growing popularity of mobile app development, we have a plethora of dating apps.

Whether we talk about platforms like Match.com that kickstarted the online dating market or its more modern counterparts like Hinge or Her, each of these platforms is pushing the boundaries of innovation.

Fast forward to today, the online dating market is one of the largest in the world and also the most lucrative one. To gain a better understanding of the same, let’s dive into dating app facts and statistics.

Random Dating Facts

Dating apps boost self-esteem for 27% of young users, proving swiping can be self-affirming (even if you don’t get a match!).

Key Online Dating Industry Statistics – Takeaways

• Online dating remains popular, with nearly 30% of U.S. adults using dating sites or apps, and over 40% finding it easier.
• Dating app statistics by gender show About 60% of respondents feel positively about dating, with 68% of males expressing a positive view compared to 55% of females.
• Online dating apps (45%) lead as the preferred way to find dates, followed by friend connections (33%) and events like concerts (32%).
• Looks and personality are equally important for over half of respondents before a first date, with older individuals placing more emphasis on looks.
• For expressing love, around 30% believe four to six months is ideal, except for Gen Z, who favors one to three months, says dating app age demographics.
• Emotional cheating concerns more respondents than physical, with intentional fantasizing topping the list.
• Tinder is the most popular dating app, especially among adults under 30, and 10% of partnered adults meet their significant other through dating sites.
• Roughly 35% of online daters have paid for platform use, with motivations split between seeking a long-term partner (44%) and casual dating, (40%).
• 42% of U.S. adults believe online dating facilitates the search for a long-term partner, while skepticism persists regarding the predictive power of dating algorithms.
• Opinions on the safety of online dating are divided, but a majority support mandatory background checks before creating a dating profile.

Dating App Market Statistics: The Most Popular Online Dating Apps & Revenue

The market is filled with top dating apps.

Dating industry statistics show us, that there are more than 8,000 online dating platforms across the world competing for the top spot.

But which ones are the top dating apps? Well, these are, as mentioned below:

Top Dating Apps According To Market Data

1. Tinder
2. Bumble
3. Hinge
4. Badoo
5. Happn
6. Grindr
7. Tantan
8. Plenty of Fish

1. Tinder App Statistics

• Tinder boasts a user base of 80 million, with 9 million subscribers.
• The U.S. alone has over 25 million Tinder users.
• Since its inception, Tinder has been downloaded a staggering 450 million times, solidifying its position as the world’s most downloaded dating app.
• Each day witnesses over 4 billion swipes on the platform.
• With a global reach extending to over 190 countries, the Tinder dating app has facilitated more than 70 billion matches.

2. Match.com Statistics

• Currently hosting 75 million users, Match.com sees 3.4 million subscribers.
• Stats shows the U.S. contributes over 50 million users to Match.com.
• Downloads of the app have surpassed 50 million since its inception, earning it the eighth spot among the most downloaded dating apps globally.
• Daily activity includes 1 million swipes, leading to over 100 million matches since the app’s launch.
• Available in 80 countries worldwide, Match.com is a prominent player in the dating app scene.

3. Hinge App Statistics

• Hinge caters to 23 million users, with 1.2 million subscribing to its services, shows Hinge statistics
• Over 10 million users are based in the U.S., contributing to the app’s global presence in 120 countries.
• Hinge has been downloaded more than 35 million times, making it the fourth most-downloaded dating app globally.
• Impressively, Hinge witnesses over 1 billion swipes each day, resulting in over 12 billion matches since its launch.

4. Bumble App Statistics

• Bumble attracts 50 million users, with 2.3 million opting for subscription services.
• In the U.S., the app boasts a user base exceeding 25 million.
• Bumble has crossed the 100 million download mark, ranking as the second most downloaded dating app worldwide.
• The daily engagement includes over 80 million swipes, leading to a remarkable 2 billion matches since the app’s launch.
• Bumble has a global presence, serving users in over 90 countries.

5. Badoo App Statistics

• This dating app stands out with a massive user base of 460 million, including 100 million subscribers.
• Badoo statistics show Latin America contributes over 100 million users to the platform.
• Daily interactions involve more than 100 million swipes, resulting in over 2 billion matches since the app’s launch.
• Badoo has been downloaded more than 200 million times, securing its position as the fifth most downloaded dating app worldwide.
• Badoo is accessible in over 120 countries, showcasing its extensive international reach.

Dating App Download Statistics

Let’s look at the latest dating app download statistics to see how dating app popularity rose and fell with time.

Global Dating App Revenue Statistics

Do you want to know how much dating apps make? Well, let’s look at dating app statistics for revenue and monetization below.

•  Average User Spends $243 on Dating Apps Per Year

The annual expenditure for individuals on online dating stands at an average of $243, encompassing registration and membership renewals. Notably, Match charges $20.99 per month for a 12-month subscription, Zoosk costs $12.49 monthly for six months, harmony statistics show, the platform is strategically priced at $21.95 monthly for a 12-month plan, and Tinder Plus requires $9.99 per month.

• Dating App Revenue To Rise To $3.46 Billion by 2028

Projections indicate that the global online dating market is poised to reach a revenue of US$3.12 billion by 2024, with an anticipated annual growth rate (CAGR 2024-2028) of 2.62%, leading to an estimated market volume of US$3.46 billion by 2028.

• By 2028, the Online Dating Market will have 452 Million + Users

By 2028, the Online Dating market is expected to have 452.5 million users globally, with a projected user penetration rate of 5.7%, up from 5.1% in 2024. The average revenue per user (ARPU) is predicted to be US$7.90. So, if you want to create a dating app, this is the right time.

• United States Leads Dating Market in Revenue Generation

In terms of revenue generation, the United States is anticipated to lead the global Online Dating market, reaching a substantial US$1,392.00 million in 2024. Furthermore, the United States is projected to have the highest user penetration rate, estimated at 17.9%.

Globally, online dating is experiencing widespread popularity, with countries like the United States at the forefront in terms of user engagement and market size.

• Tinder Stats Shows, $1.79 Billion In Revenue (2022)

Tinder emerged as the front-runner in revenue generation, outpacing its closest rival, Bumble, by a significant margin. The year 2022 saw Tinder amassing an impressive $1.79 billion in revenue.

• Hinge Has the Highest Growth Rate in the Revenue Department

Hinge stands out as the dating app with the highest growth rate, boasting a remarkable 48% annual revenue growth in 2021. Furthermore, it experienced a substantial 25% increase in user base during 2022, attracting five million new users and adding 200,000 paying subscribers.

• Match.com Leads Average Revenue Per User

When it comes to average revenue per user, Match takes the lead, closely followed by eHarmony. Both platforms distinguish themselves by charging premium fees, surpassing their competitors in generating revenue from users seeking access to their exclusive dating services.

Online Dating App User Statistics

People are crazy about online dating apps. So, in this section of online dating statistics, let’s look at demographics and facts for dating user numbers across the world with some interesting facts and more.

• Statistics Shows, 366 Million Dating App Users in 2022

In 2022, the global usage of dating apps and sites reached 366 million users, marking a significant increase from 240.9 million users in 2016, according to dating app usage statistics. Among these users, 98% claimed to be truthful, with 60% stating that they always tell the truth, and 38% admitting to being truthful “often.” However, dating app gender statistics show a concerning 38% of men and 30% of women reported having experienced catfishing, a deceptive practice where users pretend to be someone else by faking images and personal information.

• Online Dating Industry To Have 452 Million+ Users by 2028

Looking ahead to 2028, all segments of online dating are expected to experience significant growth, with the online dating segment projected to reach the highest value of 452.47 million users.

• 49% of Users Connect With Ones Who Share Hobbies & Interests

Almost half (49%) of users found it somewhat easy to connect with people who shared their hobbies and interests, while 6% found it very difficult. Additionally, 43% found it somewhat easy to connect with those they were physically attracted to, and 46% found it somewhat easy to meet someone they wanted to meet in person. Surprisingly, 29% of online daters preferred to meet their matches right away, and 28% preferred to start by sharing basic information such as work and interests.

Random Dating Facts

♀ 60% of daters stalk social media before meeting in person, turning the first date into a detective session.

• 45% Frustrated With Online Dating

Despite the potential for positive experiences, dating app demographics show that 45% of users reported feeling frustrated with online dating, 35% felt pessimistic, and 25% felt insecure. Conversely, 28% felt hopeful, 29% felt optimistic, and 32% felt confident.

• 48.7 Million Americans Have Tried Online Dating

In the United States, more than 49.7 million Americans have tried online dating, representing a substantial portion of the 54.4 million single people in the country. A survey indicated that 24% use dating sites for hookups, 43% for friendships, and 84% for relationships. Additionally, 30% of online daters are aged between 18 and 29, and 16% earn between $30,000 and $74,999 annually.

• Currently, Online 19% of US Internet Users Go For Online Dating

Approximately 19% of internet users in the U.S. are currently using online dating platforms, and an additional 27% have used them in the past. According to the U.S. Census Bureau, nearly 47% of the U.S. population (117 million people) are currently single. The average age for a first marriage is 30 for men and 28 for women.

• More Than 19% of Dating Users Talk to 11 or More People

In terms of interaction, 19% of online dating users engage with 11 or more people simultaneously, showcasing a diverse range of experiences. Furthermore, 25% of users communicate with four or five people, 23% with two or three people, 11% with a single person, and 8% don’t engage with anyone on dating apps

Dating App Statistics By Race

Let’s look at dating app ethnicity statistics or in other words, Dating App Statistics by Race.

• Equal Platform Use Across Races

The use of online dating platforms is reported to be fairly equal among white, black, and Hispanic individuals, with around 29%, 31%, and 28% respectively having used a dating app according to dating app ethnicity statistics.

• Response Rates for Asian Women

According to data from the dating app statistics by race, Asian women experience higher response rates from white, Latino, and black men compared to women of other racial backgrounds.

• Racial Biases in Interactions

Quartz’s study on over 2.4 million heterosexual interactions on the Are You Interested app suggests that there are racial biases in online dating. Black men and women receive fewer “I’m-interested” ratings compared to other races.

• Asian Men’s Experience

OkCupid’s internal dating app race statistics indicate that Asian men receive fewer messages and matches overall, possibly leading to less engagement with highly competitive profiles of Asian women.

• Black Women’s Preferences

Dating app race statistics also show that black women showed a strong interest in dating black men, whereas women of other races tended to prefer white men. This is despite black men having a relatively low interest rating of 16.5% toward black women.

Random Dating Facts

Over 7,500 dating sites exist, from Trekkie enthusiasts to sea captains, proving there’s someone for everyone (even if it’s not on land!).

Dating App Statistics By Gender

Finally, it’s time to look at looking at dating app demographics by gender. Let’s see if the dating world is fair for both men and women or do dating app statistics shed light on something.

1. Gender Disparity on Tinder: Twice as Many Men as Women

The dynamics of gender distribution on Tinder reveal a stark contrast, with 67% of users identifying as men and only 33% as women. This dating app statistics gender shows a reflection on the dating landscape, indicating a surplus of options for men seeking connections. The implications of this disproportionality highlight the potential for men to adopt a more discerning approach in their pursuit of meaningful relationships.

2. Shifting Perspectives on Monogamy: Insights from a YouGov Poll

Findings from a YouGov poll, canvassing the preferences of 1,000 Americans, uncover a noteworthy shift in relationship expectations. Approximately 34% of respondents, particularly those under 45, expressed openness to relationships beyond traditional monogamy. This data underscores evolving attitudes towards commitment, offering a glimpse into the diverse expectations that individuals bring to the realm of online dating.

3. Dating Challenges for Educated Women: A Survey Center on American Life Perspectives

Online dating statistics by gender show light on the challenges faced by women in the dating sphere, especially those with a college education. Women, it appears, encounter difficulties in finding matches that align with their specific expectations. Concerns span a range of criteria, from differing views on issues like abortion to lifestyle choices such as smoking or employment status.

4. Singlehood and Relationship Aspirations: Insights from Pew Research Center

Pew Research Center’s 2023 survey delves into the demographics of singlehood, revealing that 32% of men and 28% of women reported being single. The data also explores the aspirations of singles, with 51% of Americans expressing openness to either committed relationships or casual dates. Distinct gender patterns emerge, as 56% of men seek such connections, while only 44% of women share the same pursuit.

5. Online Dating Experiences: Gendered Perspectives

Online dating experiences vary significantly between genders. Women often grapple with the overwhelming influx of messages, while men may contend with insecurities stemming from fewer incoming messages. Notably, the survey highlights that 34% of men perceive ‘liking’ someone else’s photo on social media, aligning with their partner’s sexual orientation, as a form of cheating—a concern less prevalent among women.

6. Profile Information Preferences: A Pew Research Center Analysis

Another report on dating statistics for men and women underscores the divergent priorities of men and women when it comes to dating profiles. For women, the inclusion of specific details such as the type of relationship sought is deemed crucial by 72%, compared to 53% of men. Other factors, including religious beliefs, occupation, and even height, carry more weight for women in their considerations than for their male counterparts.

7. Real-world Meetings in Online Dating: A Look at Pew Research Center’s Data

Among online daters, 76% of women and 83% of men have transitioned from virtual conversations via chatting apps to in-person meetings. The dating preferences statistics also reveal nuanced aspirations, with 28% of men and 34% of women aiming for at least one date, while 25% of men and 21% of women hope for a long-term romance. Notably, 17% of men and 24% of women have yet to meet anyone from their online interactions.

8. App Disparities: Gender Ratios on Dating Platforms

Scrutiny of dating app demographics reveals notable gender imbalances. Tinder emerges as the most skewed, with a staggering 75% of users being men and only 25% women. In contrast, Hinge presents a more balanced landscape, with two-thirds of its users identifying as men. These disparities reflect the varied ecosystems within the online dating realm, shaping the experiences of users based on the platforms they choose.

Random Dating Facts

Online couples are most likely to break up after 3-5 months, suggesting the honeymoon phase gets fast-forwarded online.

LGBTQ Dating App Statistics

While there are a lot of LGBTQ dating apps, is that enough to make the dating world inclusive and a safe space for gender fluids? Or do we need to do more, let’s find out.

1. Increased Adoption: LGBTQ Users and Dating Apps

LGBTQ dating app statistics show a significant disparity in the adoption of dating apps between LGBTQ and straight adults. A substantial 55% of LGBTQ adults have utilized dating apps, surpassing the 28% reported by their straight counterparts. Notably, 21% of LGBTQ online daters have experienced committed relationships or marriage with someone they met through these platforms, compared to 11% among straight users.

2. Age Disparities in LGBTQ Online Dating

Examining age-related patterns, the data reveals that 54% of lesbian, gay, and bisexual adults aged 18 to 49 have engaged with dating sites or apps, contrasting with 39% among those aged 50 to 64 and 30% in the 65 and older age group. This underscores the evolving landscape of online dating participation within different age brackets among LGBTQ individuals.

3. Gender Dynamics Among LGBTQ Online Daters

Within the LGBTQ community, gender plays a role in online dating behavior. Dating statistics show men are more likely than women to have used online dating platforms (57% vs. 46%), and this discrepancy mirrors trends among straight adults. These distinctions extend to current users, with 17% of LGBTQ men being current users compared to 9% of LGBTQ women.

4. App Preferences and Usage Among LGBTQ Individuals

LGBTQ men and women exhibit varying preferences in dating apps. Lesbian, gay, and bisexual women are more likely to have used HER, a dating app catering to queer women and gender-diverse individuals. Despite this, Tinder remains the most common app among LGBTQ women, with 60% reporting its usage. On the other hand, Grindr, designed for gay, bisexual, transgender and queer individuals, is favored by 62% of LGBTQ men who have dated online.

5. Mixed Experiences on Dating Platforms: LGBTQ Perspectives

Despite widespread usage, LGBTQ adults’ experiences on dating platforms are nuanced. A majority (61%) describe their overall experience as positive, with similar proportions among men (64%) and women (56%). However, the emotional landscape is complex, with a significant portion reporting both excitement (85%) and disappointment (84%) in encounters on these platforms. This is one of the reasons why so many companies want to create an app for transgender, gay, and lesbians, that’s free of all issues.

6. Unwanted Content: LGBTQ Online Daters and Explicit Messages

A concerning aspect emerges as more than half (56%) of LGBTQ online daters report receiving sexually explicit messages or images without solicitation. This stands in stark contrast to straight online daters, where only 32% report similar experiences. This disparity underscores the unique challenges faced by the LGBTQ community in online dating spaces.

7. Demographics: LGBTQ Population in the United States

Providing context to the online dating trends, only 4.5% of the total U.S. population, approximately 11.3 million people, identifies as LGBTQ. This demographic insight is crucial for understanding the scope and impact of LGBTQ representation within the broader context of online dating and societal demographics.

Dating App Statistics by Country

It’s time to look at dating app success statistics by country. Let’s get right into it.

Top 5 Countries with Dating App User Penetration

1. United States (18.4%): leading the pack in user penetration, the United States boasts an 18.4% engagement rate, emphasizing the widespread use of online platforms for dating in the country.
2. United Kingdom (16.9%): Following closely, the United Kingdom secures the second spot with a user penetration rate of 16.9%, highlighting a significant portion of the population actively participating in online dating.
3. Belgium (15.9%): Belgium secures a third position with a user penetration rate of 15.9%, showcasing a substantial presence of individuals utilizing online dating services within the country.
4. Netherlands (15.8%): With a user penetration rate of 15.8%, the Netherlands stands as a notable player in online dating, reflecting a considerable portion of its population engaging in digital matchmaking.
5. Luxembourg (15.1%): Rounding up the top five, Luxembourg holds a user penetration rate of 15.1%, indicating a significant proportion of its residents actively participating in the online dating scene.

Top 5 Countries by Revenue

1. United States ($1.43 billion): Dominating the online dating revenue landscape, the United States takes the lead with an impressive $1.43 billion, underscoring the substantial economic impact of the online dating industry within the country.
2. India ($1.28 billion): Securing the second position in revenue generation, India emerges as a significant contributor with $1.28 billion, reflecting the increasing financial investment in online dating services within the country.
3. China ($1.07 billion): China holds the third spot with a substantial revenue of $1.07 billion, emphasizing the widespread popularity and economic viability of online dating platforms in the country.
4. Japan ($273 million): Japan follows with a revenue of $273 million, showcasing a noteworthy presence in the online dating market and a substantial financial contribution to the industry.
5. United Kingdom ($232 million): The United Kingdom rounds off the top five in revenue, with $232 million, underlining its economic significance in the global online dating landscape.

Dating Apps in U.S. Statistics

With all that said and done, let’s date app statistics for the US to gain the same US market specific knowledge.

Random Dating Facts

48% of online relationships end over email, proving the digital era’s ghosting tactics extend to hearts, too.

• 47% of American Believes Dating Has Grown More Difficult

Pew Research Center’s data highlights a prevailing sentiment among Americans, with 47% expressing the belief that dating has become more challenging in the past decade. This perception underscores evolving dynamics in relationships and suggests a complex landscape where navigating romantic connections has become more intricate and demanding.

• 70% Americans consider Economic Activities For Dates

The Singles in America survey conducted by The Harris Poll unveils the impact of inflation on dating preferences. With economic considerations in mind, 70% of Americans are opting for more budget-friendly activities, such as hiking, instead of traditional restaurant outings. Additionally, 55% are open to hosting a first date at home, while 44% express willingness to engage in virtual dates. These trends shed light on the evolving nature of dating choices influenced by economic factors.

• 48% Americans place Mental Health Above Marriage

Dating and marriage statistics from a Clever survey of over 1,000 Americans unveil shifting priorities in contemporary society. Nearly half of adults (48%) prioritize mental health over marriage, followed closely by 44% emphasizing physical health. Personal growth is deemed important by 31%, and 25% prioritize being debt-free. This insight reflects a changing landscape where individuals place increasing value on holistic well-being and personal development in their pursuit of fulfilling relationships.

• Online App Marriage Statistics, 52% have never married or had a live-in

A nuanced look at online dating patterns reveals that 52% of U.S. adults who have never been married or lived with a partner are most likely to utilize online dating services. In contrast, only 36% of Americans who are divorced, separated, or widowed have ventured into the realm of online dating. This disparity underscores the varied approaches to dating platforms based on different life experiences and relationship histories.

US Dating App Market Share

In the US, dating app market statistics show Tinder has long maintained its dominance, synonymous with online dating.

However, the landscape is witnessing notable shifts as Bumble steadily increases its market share each year since 2017, propelled by its unique approach where women initiate conversations.

Simultaneously, Hinge strategically positions itself as a potential future leader by focusing on fostering meaningful connections and moving away from casual swiping.

This dynamic competition reflects evolving user preferences, with individuals seeking platforms that align with their values, indicating a broader shift in the way Americans engage with online dating.

As Bumble’s ascent and Hinge’s strategic approach challenge Tinder’s stronghold, the market continues to evolve, emphasizing the importance of innovation and adaptability in catering to the diverse expectations of users.

Other Online Dating Interesting Statistics & Facts

With major dating app statistics out of the way, it’s time to look at some other minor dating facts and statistics. Let’s get started.

• Almost 14% of online daters end up getting married to someone they met on dating platforms.
• Dating and marriage statistics reveal that 25% of Americans aren’t actively seeking a relationship, and 80% believe marriage is not a prerequisite for happiness.
• In the last two years, 39% of Bumble users have ended a marriage or serious relationship.
• A study in the International Journal of Environmental Research and Public Health links sexual satisfaction to relationship satisfaction.
• Surprisingly, 42% of online dating users are seeking marriage.
• Almost 70% of those who meet on dating apps report it leads to an exclusive, romantic relationship.
• Individuals aged 43 to 58 find the most success in online dating, with 72% stating it led to a romantic relationship.
• Males (75%) are more likely than females (66%) to have exclusive relationships through dating apps.
• 38% are open to dating outside their physical type.
• 63% prioritize emotional maturity over physical looks.
• Work-life balance is a priority for 49% of adults, and 13% avoid dating someone with a demanding job.
• 48% of single millennials and Gen Z opt for budget-friendly dates due to inflation.
• 80% of 18 to 25-year-olds prioritize self-care to date.
• 75% find someone more attractive if they actively work on their mental well-being.
• 55% feel most loved when their partner acknowledges their emotions.
• 38% feel loved through shared new experiences and 31% value having space to be alone.

Enter the Dating Market With an Innovative App, Nimble AppGenie is Here To Help

Dating app statistics clearly show how big the market is and still, what it is going to be.

Billions of people across the world love using dating apps for hookups, relationships, and even finding their better half till death does them part.

Do you want to enter the market with your own dating app and take a piece of this billion-dollar cake?

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If you want to hire mobile app developers and create a dating application, we are here to help you. Contact us today and we will assign you a team of developers within 24 hours.

Conclusion

In the dynamic landscape of online dating, dating app statistics paint a vivid picture of evolving preferences and behaviors. With Tinder leading the pack, dating apps have become integral to modern romance, with millions swiping and engaging daily. The market is thriving, and projections suggest continued growth, reaching a revenue of $3.46 billion by 2028. As dating app user demographics vary, so do experiences, challenges, and priorities. LGBTQ individuals embrace dating apps but face unique challenges. The industry’s economic impact is substantial, with the U.S. taking the lead. Amidst changing dynamics, creating innovative, inclusive apps remains key to navigating the diverse expectations of users.

Bonus: Dating App Statistics Infographic

Here’s a visual representation of dating app market insights for easier and better understanding.

FAQs

Niketan Sharma

Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.