Social Media App Development Mistakes to Avoid

In the time of digital era, digital connectivity has taken the place of social connectivity. The growing trends of social media apps are one example of demographic shifts from social to digital connectivity.

With the growing trends, a social media business is evolving. You must be well recognized with the social media apps such as Instagram, WhatsApp, Snapchat, and Facebook. Why don’t you be the owner of such wide apps business?

You Can! All you need to learn is social media app development mistakes to avoid in the app market. Learning the mistakes and ways to avoid them can maximize your chance to succeed in the global app market.

So, what are you thinking about? Let’s begin the journey to know what not to do while creating a social media app. In this blog, app stats, list of Social media app development mistakes and their solution is provided.

Should I Build a Social Media App?

Yes, you should. Do you know, social media app market can grow to USD189.50 billion by the year 2027? Now, think about having your own app in this market.

Want to get more detail about stats? Here you go.

• In 2017, the total number of media app users worldwide was 73 billion. The number is projected to increase to approx 6 billion by 2027.
• The global social networking app market was valued at USD 49.09 billion in 2022, which is expected to grow at a CAGR of 26.2% from the year 2023 to 2030.

• Based on the above data, it can be stated that Facebook is the most popular app with 3,049 million users users in 2024.
• YouTube with 2,491 million users, followed by WhatsApp with 2000 million users.
• In the year 2022, platforms including Facebook, Instagram, and other meta platforms had a total revenue of 116 billion U.S. dollars. While LinkedIn generated an annual revenue of 4.6 billion USD.

Now, with the current stats, if you are bothered about what more can be the reasons to build a social media app. Then you can consider the top 3 reasons as below.

1. User Engagement: By creating a social app, you can drive user engagement. Moreover, these apps provide a platform for the users to connect with each other by sharing content and building communities.
2. Information and Awareness: Such apps are helpful in building awareness and educating the audience about any current issue or challenge faced by society.
3. For Noble Cause: Social platforms are being used to enhance the noble cause towards society. To encourage people to help other people and spread humanity is one of the noble cause acting as a trend for creating a social media app.

Mistakes to Avoid While Developing a Social Media App

A small error in the app can lead to failure. Common social media app development mistakes can impact your business and can also affect the target audience’s reach.

This creates a need to look for tips to avoid failure of social media apps. Don’t worry, along with problems, we have a right solution for you. Avoiding social media app development mistakes is a simple and easy step with effective solution. Here you can find the detail.

1) Lack of Market Research

Only idea-driven apps result in a negative impact on app development. Do you think that only an idea-driven app can lead you to success?

Actually not. Poor market research for the app can misguide you and you will not be able to reach the target audience. Also, neglecting market research often results in indecision and inaction. Developing an app without proper market research can even result in mistakes that can bury social media apps.

Solution

You can avoid such mistakes in simple ways, by doing through market research and by understanding the user preferences. Moreover, you can offer a unique and valuable perspective to your app, by reaching your target audience. Identify the gap that exists in the social app industry and then find a wide solution for the gap. This can help you in building your app’s unique selling point.

2) Ignoring the Target Audience

Failing to understand, what your end-app user actually wants, can create a mess. It can result in making an app that doesn’t fulfill the demands of your customers. Then it will raise a question on your business related to, why you have developed an app that does not reach your target audience.

Ignoring the ultimate user will also have the consequence of losing your app users to your competitors. You don’t want to do it, right? Then have a prominent solution for it.

Solution

Through market research, identify, who are your target app users and what they actually want in an app. Answering such questions will surely help you to reach a solution to guide you in building an app. You need to research the current demographics, by studying the behavior of your app users. Collect the feedback from your end users about how they use the app and for what purpose. This can assist you to build a social media app that can reach the target audience easily.

3) Poor Planning of User Interface and Tech Stack

Reaching the end user is not sufficient, if your app has been developed on poor user interface and inadequate tech stack. Rushing to the designing and building of an app without effective planning for the user interface and mobile app tech stack can confuse users. Moreover, users can find it challenging to navigate through the app’s features. This can shift the users to your competitors and can ultimately lead to failure.

Solution

Here you need to hire mobile app developers, to build the right framework for you. Take their help in designing a wireframe that can be proven attractive for successfully designing a media app. For this step, you need to invest time and resources in conducting a planning of the user interface. You are required to select technologies that are scalable, can be maintained, and are well-suited to fulfill requirements of the app.

4) Overloading In-app Features

One of the common mistakes to avoid while developing an app, can be adding too many features. Overloading the app with too many features can confuse your users to use the app. They might forget the features related to navigating in-app. Moreover, overloading the app with lots of features can also result in losing the expected users. Incorporating a wide range of features to attract users can leave you with an app that has a lot of features but not any loyal customer.

Solution

A key solution for this issue can be planning the features that you want to include in your app. Avoiding adding unnecessary features can impact the size of the app, and also can increase the app development time. It can also increase costs to create a social media app. Thus, you need to prioritize the apps that you know the app users needed the most. Look for the feature within an app, that is essential for the user to navigate in app. Also, considering the aim of creating an app.

5) Underestimating the Platform Compatibility

The most common mistake in Social media app development can be underestimating the platform’s compatibility. After developing an app, it is essential that the app functions on all the platforms or on the platforms for which you have developed your app. Ignoring the platforms guidelines including the Apple and Google Play app guidelines can impact the downloadability of your apps on these platforms.

Solution

The solution for this issue is following as well as carefully reading and sticking to the guidelines of the app stores. Comply with the rules and regulations of the diversified platforms that can help you build an app compatible with all the app store guidelines. Invest in a mobile app that fulfills the app compatibility on different platforms. Also, test your app regularly to ensure its compatibility with different app platforms. You can hire android app developers and iOS app developers to fulfill your app compatibility requirement.

6) Overlooking Monetization and User Satisfaction

The monetization methods that disrupt user satisfaction can affect the mobile app and its development. The methods that disrupt the user experience including the ads or the high costs upfront can drive your target user of the app away. While developing an app, concert with the app developers that can add monetization features without avoiding user satisfaction.

Solution

Here, you need to balance the monetization strategy with the user satisfaction. You should provide value to the users with the assistance of providing premium features. Here you can provide wide app monetization features but not compromise the users’ needs. Also, you can regularly monitor the user experience and the engagement metrics to ensure that the monetization strategy aligns with the user experience.

7) Scope Creep

Scope Creep takes place when the aim of developing an app is not clear. You cannot build an app until the foundation of your app is strong. Changing and adding the features during the development of the app, represents that you are not clear about the objective of developing an app. The scope for developing an app should not be wavering.

Solution

The app should have a clear and transparent scope of development. Here you need to establish clear project goals for developing an app. You can easily mitigate the scope creep by developing a clear plan for designing an app. Adding the functionalities within the app, during building an app is okay. But do not divert from your main aim of developing an app. The mobile app ideas should be clear and transparent to successfully achieve the aim of the app.

8) Avoiding User Security

In the current digital stage, mobile security and privacy have been one of the most important features. Failing to address these common pitfalls in social media app development can affect the image of the business. It can also result in legal repercussions within the app development process. So, if you do not want to lose your genuine end user, invest in the security of the app.

Solution

You can overcome this issue by investing in robust security measures for your app. Provide end-to-end encryption to app users. Protect the user data through regular vulnerability assessments. Also, be clear about the transparency of the data. Also clearly communicate to the user, about collecting the data, and how to use it, by ensuring that you have taken their consent for data. Read the guidelines of the mobile app security carefully and then follow them effectively.

9) Ignoring the Mobile App Development Cost

One of the major mistakes in social media app development is underestimating the mobile app development cost. While adding different features for developing an app can also result in affecting the expenses that are involved in developing a high-quality app. Regularly maintaining the app, fixing the bugs, and testing the app, requires you to invest a high amount of cost, overlooking it can impact your whole app budget.

Solution

Always keep note of the expenses you are making while developing an app, starting from market research, identifying the wireframe, to launching and maintaining the app. It is evident for you to understand, where all your money goes when you invest in developing an app. Make a budget for all the expenses of app development, then decide, how and where you need to expand. Do consider the mobile app maintenance services during developing a budget for app.

10) Inadequate Testing and Unplanned App Launch

Avoiding mobile app testing and directly launching it can result in your users facing issues in navigating the app. Poor testing or lack of testing results in an ineffective user experience. If you want to stand out from the competitors then test your app. And ensure that your app does not contain any types of bugs. Also, an unplanned launch of the app can create a negative image from the beginning. Do follow the right solution for it.

Solution

The solution to the issue can be performing adequate testing of the app. Make a comprehensive testing strategy for the app Check the usability of the app through performance testing and security testing. Here you can use automated testing tools and processes for initiating the testing procedure within your app. Moreover, perform planned research for app launch, that can enable you to connect with the target audience at a very first stage.

How Nimble AppGenie Can Help You to Create a Social Media App?

Delivering an app is not as difficult as you think. Yes, it will take effort, but not that as you think. You just need an effective app development team that can assist you in designing an efficient app that can connect multiple target users.

Nimble AppGenie is here to help you, with the best social media app development company, you can trust us with your ideas for creating an app.

We know the best practices and guidelines for developing an effective app that can drive multiple users to your app.

Hurry Up!, Connect us.

Conclusion

It can be stated that, it’s easy to remember the factors to consider when creating social media app. The stats of app signify that the social development app market is continuously growing. It will widen the scope of growing app industry in the future.

The mistakes to avoid in social media app development have been identified as scope creep, poor planning for User interface design and tech stack, overlooking the monetization and user satisfaction, also underestimating the platform compatibility feature within the app. Through considering the common mistakes made in developing media apps one can successfully build an app.

FAQs

Niketan Sharma

Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.