Here’s The Top Social Media App Development Trends

SOCIAL MEDIA is the most heard word nowadays. Isn’t it?

The growing demand for social media generates the need to know the social media app development trends of 2024.

Knowing the future trends in social media apps will help you to identify what is going to happen next in the industry.

From chatting on WhatsApp to scrolling reels on Instagram, the number of users of social media is continuously increasing. With an increasing number of users, the urge to know what the next era of social media can impact your next app creation practices. High competition, changing preferences of customers, and the growing use of advanced technologies are some of the factors that affect future trends in social media.

Why Create a Social Media App?

Before identifying future social media app development trends, it is important to know the reasons to create a social media app.

Here are the statistics related to social media apps that can help you to analyze the market trends of social media app development.

• Based on the statista report of 2023, 4.89 billion users were using social media apps around the world. The number projected in 2027, is approx. six billion.

• Facebook is the market leader and was the first social network, with monthly active users of 3,049 million.
• It can be stated that Meta platforms are among the four biggest social media platforms with over one billion users monthly.
• The leading social networks are usually available in multiple languages and are used to connect friends and people across geographical, political, and economic borders.
• Social media apps permit users to create profiles and interface with others via shared posts and recordings.
• However, by changing social media app development trends, the users may shift to other apps that too depend on the functionality of the social media app.
• According to the figures in Forbes, there were 398 million users in India, who were 18 years and above age, in 2023, using social media.
• The total revenue is expected to grow with an annual growth of 7.30%, which can further result in a projected market volume of US$189.50 Billion by the end of the year 2027.

Social media app development market trends disclose amazing facts, if an average user spends 145 minutes on social media every day, then on an average life span of 73 years, they are spending approx. 5.7 years on social media platforms. This highlights and shows the success of social media strategies developed by marketers.

Let’s have a 10-minute read on future trends in social media apps.

Latest Trends in Social Media App Development

Hey! Did you find the above data interesting? If yes, you can also be the one with increased revenue among the social media app businesses.

You can do this by making a social media app, although you need to learn some future trends to rank your social media app among the top most used apps in the world. Here are 10 best practices for the latest social media app development trends that you can use before developing your social media app.

1. Use of Generative AI

The influence of AI is increasing in daily life; with the auto-moderating content, social media feeds are engaging the users. Businesses can avail of these practices to learn the use of AI in increasing their number of audiences. AI can be helpful to the users to understand the behavior of the users. With generative AI, you can know what the whole world is talking about. You can leverage image-to-video, text-to-image, image-to-image, and other types of algorithms for creating unique content.

Along with this, AI plays an important role in the application of voice translations, customer predictions, and AI-based cameras. Whether you want to develop an Android or iOS social media app, with the assistance of AI and machine learning, you can make the usage of previous data and link it with the users’ behaviors and, the number of researches made by them. In the coming days, AI technologies will be useful in improving the features of social media platforms.

2. AR and VR Integration

Entertainment app development services provide AR and VR integration services to provide interactive communication experiences to customers. Here, by implementing AR and VR in the social media app, you can provide your users with virtual meet-up platforms. These platforms can be used to create avatars and users can interact in real-time with their friends and family.

Interesting right? Check out the whole list of the latest trends in social media app development, and you can add such amazing features to your next social media app. Avail your users with virtual tours and exploration experience, without even being on the spot. This can help to increase traffic to your app and would also be useful in understanding the current demand of your users.

3. Privacy and Data Security

Yes, you can also develop an app like Instagram by learning about how secure their user data and information is. Privacy and data security are among the top social media app development trends because providing high security is useful to win your customer’s trust. You can have high privacy and data security in your app by implementing robust security protocols. Regular security audits and penetration testing can assist your social media app to stand out from the competitors.

Your app must contain a secure authentication system with end-to-end encryption. Protecting user privacy, and also through securing the data storage of your users, is your prime responsibility as a social media app business. You can also deploy the firewalls including the intrusion detection systems, for monitoring and controlling network traffic. The social media app should enable to evaluation of the potential security threats by preventing unauthorized access to the system.

4. New Social Media Channels

With the saturated sphere of social media channels, each platform is competing for a share of users’ screen time. There are very limited platforms that are engaging the users and allowing them to post their content on the platforms. You can develop a competent social media platform by adding new features and functionalities for engaging your audience. Introducing the new social media channels within the app can attract your user who is seeking a novel experience.

You can provide diverse content creation options to your users catering to their diverse preferences, demographics, and interests. The new social media channels can allow users to personalize their experience by selecting the number of channels. Make your social media app channels engaging by providing community-building and networking parameters among the users. Your app can also provide rewards and incentives for increasing engagement with the new channels that can provide benefits to your app’s existing users.

5. The Future of the Creators’ Economy

The growing trends in social media and creativity provide a space for new creators to grow their own businesses. On social media apps including Instagram, YouTube, and TikTok, the users have the opportunity to build their own brands. Creators and influencers on the social media app are becoming new publishers within the brand media.

For instance, Instagram has launched an initiative named Born on Instagram to encourage Gen Z to step into the creator role. This also helps the creator to monetize the content on social media apps. Along with this, the users can get a huge opportunity to collaborate with like-minded creators. This also assists the creators to connect with a broader cross-section audience.

6. Live Streaming and Real-Time Interactions

You can allow your users to broadcast live videos in order to engage with their real-time audience. Also, you can hire mobile app developers to develop a social media app that provides you access to live-streaming and real-time interactions with your audience. This kind of trend may also comprise virtual events, Q&A sessions, along collaborative streaming practices.

Using live streaming practices, the social media app may include a new dimension of content variety, where users are allowed to share live videos, events, and broadcasts. Also, the diversity of the content helps the users to keep engaged and entertained. This also assists the users in broadcasting and sharing live events including concerts, sports games, and conferences. Monetization opportunities within live streaming with the assistance of virtual gifts, donations, and sponsorships can provide premium content to the user.

7. Green Practices

The cost to build a social media app and the minimization of carbon-neutral operations, including ethical data practices along with community-driven sustainability efforts, play an important role. Your app should be developed in a way to not harm the society and community. It should have a carbon-neutral persona with ethical data practices. By building and ensuring sustainable practices in social media apps, you can engage efficient audiences who are concerned about ethical and environment-based protocols.

Content that you are allowed to publish on your social media app should be ethical and should not harm any kind of human practice. This should be based on the app development compliance that will enable the user to trust the functionality of the app. Also, by promoting sustainable lifestyles including recycling and eco-friendly consumption habits, your social media app can contribute to the increase in green practices.

8. IoT Application

Through an active internet connection, IoT-powered services, and app development, you can enrich our social media app. The businesses are fastly implementing the IoT trends and application development. IoT devices, including smart speakers and wearables, collect a vast amount of data. This data is then used for providing personalized recommendations to customers. Here, the social media platforms can integrate hands-free to enhance the convenience and usability of the social media experience.

Using the IoT application in the social media apps can encourage real-time integration and engagement that can further lead to enhanced user experience. These devices also provide valuable information related to the user’s environments, and preferences. This will help you generate on-demand app development platforms and channels to improve customer interaction with the brand.

9. Using 5G on Social Media

5G technology is no doubt a next-generation technology, which is taking the place of 4G. The mobile app development sector is an industry that has spotted the usage of 5G technology. Thus, the social media app should be developed in a way that it can predict the change in velocity to upgrade the app. There are huge benefits to using 5G within mobile applications, as the technology can be implemented within AR, VR, IoT, supply chain, and transportation.

Mobile app development company should be aware of using 5G technology to enable the app to be agile and adopt new technology. Using the latest technology interface to develop a social media app can assist you in engaging potential customers. With the latest technology use, the social media app can support mobile phones that are built on current technology software.

10. Cross-Platform Integration Channel

Social media apps should integrate with other platforms and services and also enable a seamless cross-platform experience for the user. The cross-integration platform should comprise features including multiple platform sharing, social login, and integration with third-party apps and services. Cross-platform integration can be effective in increasing accessibility over multiple platforms including iOS and Android.

This kind of accessibility is useful for the users to engage with the app, regardless of their preferred devices and operating systems. Build an app with enhanced data synchronization, ensuring the users can have access to the latest trends that can facilitate real-time communication by fostering dynamic and interactive social experiences.

Why Choose Nimble AppGenie for App Development?

Knowing the current trends in social media app development before building a social media app is crucial to make an app that can stand out with the future trends and can never get out of demand.

You can also develop your own social media app, including all the future trends enriched with the latest technologies.

Nimble AppGenie is a social media app development company that can assist you in developing your social media app which includes all the latest trends in social media app development.

Contact us to find out more.

Summary

To sum up, it can be stated that with the increasing user base over social media platforms, an app that can drive traffic and engage your audience can result in earning high revenue. Social media app development trends 2024 include user-generative content, data security and privacy, green practices, IoT applications, AR and VR applications along cross-platform integration channels.

With an effective usage of future trends to create a social media app, you can reach a wider audience. This can help you to improve the transparency and can add value to your app.

FAQ

Niketan Sharma

Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.