How AI is Influencing Social Media?

Once Stephen Hawking Said “Success in creating AI would be the biggest event in human history. Unfortunately, it can be the last. So we cannot know if we will be infinitely helped by AI, or ignored by it”

AI is creating history, as we all know. But, what we don’t know is, if AI helping us or just replacing us. Well, to go into detail, we need to see the future. And to go into the future, we need to live present.

One of the great uses of AI can be seen in our day-to-day lives is in Social Media. Did you note, how can you see the posts that you like the most? Why your feed doesn’t seem similar to your friends with different interests? How do social media platforms know well about what you actually want to experience?

Yes, all these questions have one answer “the power of AI influencing social media”. Amazed, right? If you are planning to develop a social media app, and are confused about whether to use AI or not. Then you have landed in the right place.

Here, we are going to detail how AI is used in social media, different AI technologies and their implementation, benefits, top cases, challenges, and the future of social media with AI. So, let’s begin the journey of learning how AI is used in social media.

Understanding AI in Social Media

Do you know what an AI is? It is the simulation of human intelligence within machines, which are programmed to act, think, and mimic human actions. They are advancing the applications and systems in various fields including social media.

Now, let’s understand how AI is influencing social media?

AI is changing the way humans interact with each other. It is developing a medium through which the brands can reach out to the people easily. According to Aaron Mok, “Marketing teams are using AI to generate content, boost SEO, and for developing branding to save time and money”.

Artificial Intelligence is transforming social media, by delivering more personalized content, which is efficient and also engaging users as well as businesses. Distinguishing an ad whether it is human or AI Generated is difficult. This represents the growing value of AI in marketing worldwide.

Here are some stats that can help you in understanding the wide use of Artificial Intelligence and social media.

• In the year 2021, the market for AI was estimated at 84 billion U.S. dollars. It is projected that the value of the market will increase to more than 107.5 billion by the year 2028.
• AI in the social media market has grown exponentially; it is estimated to grow from $1.68 billion in the year 2023 to $2.16 billion in the year 2024, with a compound annual growth rate of 28.5%.
• The market size of using AI social media is expected to reach USD 7.25 billion by the year 2029. The market size is increasing at a CAGR of 28.04% as per the forecasted period of 2024 to 2029.

• Based on the March 2023, survey, 74% of the marketers has said that AI has helped them in raising their search engine research page (SERP) ranking.
• While 80% have released that AI has increased user experience on their site. Although 84% of respondents state it has helped in aligning the web content with search intent. This displays the impact on Social media of AI and networking platforms.

Do you know, with the growing number of users over social media the demand for using AI is increasing? It is estimated that social media users are expected to grow by six billion in the year 2027. Also, with the increased number of users, the time spent on these platforms is continuously increasing. This displays the growth of media & entertainment app development companies in the current era.

To understand how to use AI in social media, you can see the diverse implication of AI in shaping the social media landscape. It is used in recommending content, user engagement, trend prediction, sentiment analysis, and a lot more. To know more, please check the top use case section of this blog for this detail.

AI Technologies in Social Media

After knowing about the usage of AI for social media platforms, are you eager to know about the AI technologies that are being used in social media? If yes, then here you can move forward.

The implementation of Artificial intelligence on social media can be defined by the diversified usage of technologies and their types for increasing user engagement on these platforms. Here you can find the types of AI technologies with their usage in social media.

1. Natural Language Processing (NLP)

NLP is a branch of AI that is focused on building interaction between the human and computers through natural language. It is a type of algorithm, technique, and model, which are being used to interpret, understand as well and generate human language in a way that represents meaningful content.

It is used over social media to identify and gauge users’ sentiments towards a certain topic, keyword, product, event, or article.

2. Machine Learning (ML)

Machine learning is a type of program, where the computers are designed in a way that they can adapt things as humans. These programs are utilized in social media for content personalization.

With different ML algorithms and deep learning methods, personalized content can be delivered to the user. A guide for machine learning apps can assist you in engaging a wide audience and users for your app.

3. Computer Vision

To know AI use in social media, it is essential to understand its diversified technologies, elements, and their usage. Computer Vision is one of them, where computers are programmed to analyze, and interpret, virtual information in the real world.

Computer Vision is used to identify and recognize the image and video. It is also important to remove inappropriate images, content, and videos from the app and also restrict the users from sharing them.

4. Recommender Systems

Recommender systems within social media can be defined as algorithms, which also suggest relevant content to the users. These systems work to help the users to predict the data, narrow down it, and then find what people are actually looking, at among the growing number of options.

Such systems are also useful in social media to recommend groups, posts, and friends which can be as per the interest of the user. You can create a social media app with recommender systems that can help you to drive user-specific content, by permitting the user with personal virtual Chatbot.

5. Chatbots and Virtual Assistants

The Chatbot and Virtual assistants are termed as a form of limited memory of AI. These are among the AI tools for social media marketing. Such platforms are designed for initiating human-like conversations as well as interactions over different social media platforms.

AI Chatbot development aids the social media user to have assistance over an issue. It also helps the brand from the customer service to perform marketing automation.

The Benefits of AI in Social Media

Do you know that with the latest technologies in your app, you can be among the best social media apps? Are you thinking, what will happen, if you implement the latest AI technologies in social media apps?

Learning the benefits of AI and social media can assist you in building your app. So shall we proceed with the advantages of AI within social media?

1) Enhanced User Interaction

The use of AI in the app can be helpful in delivering more efficient as well as responsive user interaction. With the usage of Chatbot and virtual assistants, businesses can easily connect with the users. By providing task automation services to the customers, AI displays content to the user that they actually want to see.

2) Content Creation

AI for social media is also essential in content creation, useful for producing as well as sharing information to offer high-quality, personalized, and engaging content.

Also with the help of this tool, businesses can generate user-personalized content even faster and in a cost-saving medium. With Chatbots, businesses are now capable of developing content in a more precise and effective way.

3) Deliver Personalized Content

With AI, businesses can provide personalized content and is used to identify the preferences of the customers. AI can also be useful for tailoring and developing the strategy based on user behavior and interest. Do you know how social media and artificial intelligence is a great combination? Social media AI can be impressive in delivering effective content that can improve the brand conversation with the customers.

4) Targeted Advertising

The AI algorithms are being developed in a way to deliver targeted advertising to businesses. Also, it assists businesses in displaying relevant ads to the right audience, maximizing the return on investment, and through improving the relevancy of the advertising in social media marketing. Artificial Intelligence in social media can optimize ad targeting by evaluating user preference.

5) AI Tools are Cost-Effective

The algorithms of AI are designed to automate repetitive tasks. By reducing the requirement of manual labor, businesses can successfully achieve cost savings with increased operational efficiency and productivity.

The AI tools are developed in a way that they analyze the customer data as well as customer behavior for delivering content based on the user’s interest. The cost to build a social media app is not as much as you think; it is feasible with AI tools.

6) Real-time Monitoring and Responses

Media and entertainment apps target the audiences, by ensuring real-time monitoring of the responses over the posts on social media. By enabling real-time tracking of the mentions, hashtags as well as conversations related to brands, products, and topics of interest, the brands track the users’ data. With the help of analyzing the trends, the AI tools provide actionable insights.

7) Provides Automated Customer Support

With the AI-powered Chatbot as well as virtual assistance, the technology provides automated customer support services. Such Chatbot and the virtual assistant provide 24/7 assistance to the users. They resolve customer queries efficiently, and quickly.

Also, here businesses can successfully reduce human interactions as well as customer service costs. A guide for chatbot development can help you to understand their implementation in detail.

8) Useful for Influencer Marketing

AI-powered tools such as talk walkers and brand watches are being used for analyzing the influencer’s performance. Brands are taking help AI application development companies for managing the implementation of AI for brand’s influencers. Although, they are using them to identify the influencers engagement with the brand.

Top Use Cases for AI in Social Media

Hello reader! Are you tired of learning the benefits of AI within social media? There were so many, that you might be wondering if they actually work.

Let’s help you in the practical case implementation of AI. Hire mobile app developers for implementing artificial intelligence in social media. Here we will provide you with all the real-world case scenarios for adopting AI within media practices.

(i) Sentimental Analysis

In this type of analysis, social media prominently delivers content based on the current sentiments of the users. The AI algorithms process the tokenizing of the data. Moreover, this step is useful in standardizing as well as normalizing the text. These types of models are being designed for performing aspects-based sentimental analysis. They also detect emotions and deliver the content accordingly.

(ii) Predictive Analysis

Social media also makes the usage of AI for performing predictive analyses to forecast the performance of content before actually posting it. After analyzing the historical data, AI models can effectively predict the factors including engagement metrics; conversion rates, and reaches towards the customers. Also, the AI-powered algorithms are designed for analyzing the data for emerging trends.

(iii) Identification of Influencer

AI-powered tools are being developed for identifying and potentially reaching the influencers for your brand based on the engagement rates of the customers. Did you know that, with the usage of AI, marketers can identify whether the followers of influencers match the target market demographics? Yes, it helps them to improve the reach towards the potential influencer for their brand.

(iv) Social Listening

Diversified companies use AI-driven social media tools for monitoring social media conversations during emergencies as well as crises. Through analyzing the real-time trends within the app, the companies can recognize issues, also can evaluate public sentiments to reduce reputation damage, and also for minimizing the negative impact of social media app development trends on the brands.

(v) Social Network Analyzes

The AI algorithms are designed in a way for monitoring the brand’s mentions using hashtags. Moreover, they can structure the wide dynamics of social networks for recognizing various key communities and influencers. They are also used for evaluating the relationships of the brand with diversified customers and influencers. AI algorithms are designed to develop and map connections between users and brands.

(vi) Demographic Analysis

Apart from the above, the AI algorithms are designed to analyze the social media data to evaluate the demographic information related to the users including gender, location, age, and interest. Artificial Intelligence development company knows well that determining the demographics assists the businesses in making the marketing strategies. This information also helps in detecting the events as well as in performing trend analysis.

 Also Read: 7 real-life use cases of object detection

How Social Media Apps are Leveraging AI?

After knowing cases, it is essential for you to recognize the usage of AI in applications. Are you interested to know, how the current social media apps use AI for assisting their end-users? With the given information you will be able to study different social media apps and their use of Artificial Intelligence.

1. Facebook AI Advertising Features

With the help of sandbox features, Facebook is continuously investing in AI. They have also introduced different innovations that assist advertisers in creating as well as delivering effective digital paid ads.

Do you know that Facebook uses AI algorithms for making personalized user news feeds? Yes, it’s true. Facebook utilizes algorithms for analyzing different factors including post content, user interactions, and relevance for prioritizing the content. Also with the advanced features of AI, the advertisers can switch to transform existing manual campaigns.

2. Twitter uses AI-Generated Tweets

The AI-generated tweets are the tweets that are being designed with the usage of NLP, for understanding the content of tweets and for generating new tweets that are completely based on the data patterns.

Twitter now X, also uses tools for detecting and removing spam, also abusive and hated speech over the platform. They are the natural techniques for identifying and analyzing the text data. This data is often helpful for maintaining a safe as well as healthy online environment. Did you know that X makes use of TweetStorm for generating AI tweets? Yes, this tool also helps in generating relevant hashtags.

3. Image Recognition on Instagram

Instagram uses various AI tools that help the app to deliver effective content to its audience. Also, the platform uses computer vision technology to automatically identify objects, places, and people within videos and photos.

Do you know, lensa is a popular photo editing and AI art app, used for detecting images and videos? Yes, this tool helps Instagram users to post edited photos. In this scenario, computer vision technology is also been utilized for automatic photo tagging, accessibility features, and content recommendations. They use advanced algorithms for analyzing and interpreting visual content within images.

4. LinkedIn uses AI to Assess Talent

The platform uses the skills assessment to bring the candidates to represent their capability as well as abilities in a better way. What do you think, about how LinkedIn evaluates highly talented candidates? Absolutely AI helps them to do that.

The LinkedIn platform makes the usage of AI for analyzing skills, predictive analysis, and also for recognizing trends within the job market for informing hiring strategies. Moreover, the platform implements AI algorithms to match job opportunities with the job seekers. Also, these tools assist businesses in filtering out the job profiles of the candidates for enhancing recruitment procedures.

5. YouTube uses AI-Powered Algorithms

Have you thought, about how YouTube provides you with content recommendations based on just one searched video? What helps YouTube to do that? Yes, AI, helps the platform to power content moderation.

With the assistance of AI-powered recommendation systems, the platform is designed in order to deliver the best and most engaging content in front of YouTube’s users. Also, AI is assisting the platform to identify the violated content at scale. Here the reviewers help YouTube to confirm whether the content has actually crossed the policy guidelines.

6. Snapchat uses AI to Recommend Accounts

This is a wonderful platform that provides you with recommendations based on the contacts you have. Snapchat makes use of AI to suggest relevant accounts to follow, and stories to view, and also to identify the content based on the user’s interest.

Do you know, that Snapchat makes the use of augmented reality technology which is powered by AI for developing and creating interactive AR filters as well as effects? Yes, the filters that you use on the Snapchat platform are driven by AI. Also, these filter overlays virtual elements for photos and real-time videos.

Challenges and Limitations

As you have learned about the usage of AI by multiple brands, now it’s time to identify the types of challenges and issues for using social media and AI.

Do you think, that implementation of AI for social media app development can bring challenges to you? Yes, it can, let’s study all of them and their impacts.

A. Data Privacy and Security Concerns

AI algorithms are capable of analyzing a vast amount of data, developing user detailed profiles, tracking user behavior, and predicting user preferences. There is a vast risk that the data can be compromised.

The data can comprise of purchase behavior of the customer, browsing history, and also sensitive information such as financial data as well as medical history. Moreover, if the data can fall into wrong hands, it can be used for immoral purposes. Thus, mobile app security and data privacy play a vital role here.

B. Unethical Use of AI in Social Media

The rapid advancement of AI technologies and their usage have started to raise ethical questions related to policies and morality. These questions include obtaining consent from the people about their data, and questions related to accountability of the user data.

Also, the potential for AI manipulation to acquire relevant data can be a risk for using AI at social media. Social media platforms also face ethical dilemmas, in relation to the responsible usage of AI.

C. Biased AI Algorithms

For implementing AI for social media platforms, it is essential to develop algorithms. The AI algorithms are used in social media as black boxes, which makes it difficult to identify and understand how social media influences decisions of users.

Biased AI algorithms can result in the development of discriminatory practices, echo chambers, and the extension of false content over media. Lack of transparency can result in losing user trust, hindering accountability of the brands. This can impact the user engagement.

D. Spread of Misinformation and Inaccurate News

Social media platforms are used to spread news and information across the world. They act as a useful tool to keep people informed and updated regarding current incidents and activities. Moreover, the spread of misinformation and inaccurate news can affect the society.

The AI-powered algorithms also struggle between accurate information and misinformation. It results in creating challenges for the social media app to combat the spread of fake news and misinformation.

E. Regulatory Compliance

One of the major challenges faced by social media platforms are related to complying with different regulations and legal requirements related to privacy, content moderation, and also with consumer rights.

The social media app should be developed after analyzing the guidelines of privacy concerns. Additional complexities for using AI at social media practices are addressing AI-specific issues including algorithm biases, accountability, and transparency.

The Future of Social Media with AI

Till now, you have studied the use of AI social media, its benefits, AI technologies in social media, top used cases, and challenges, you might be thinking of its future, right?

With the emerging use of social media and AI, its future has enlarged. Do you know, that AI technology will continue to enhance features of social media?

You read it right. AI has a wider scope of growth to use in social media. How! Let’s study some aspects, then.

1] Use of Generative AI

The increasing trend of using generative AI within social media has encouraged the use of text, images, and videos for delivering and creating unique content. Here creating an app with ChatGPT can also be possible with the use of generative AI. This future opportunity for creating content opens up new opportunities for creating content on social media.

2] Future in AR and VR

The implementation of AI has widened the future of AI-powered augmented reality and virtual reality technologies that have revolutionized social media by enabling immersive experiences for users. The AI-driven avatars and characters are developing new opportunities for social interaction and collaboration. This can also be referred as a social media agent as in artificial intelligence.

3] Promoting Brand Campaign

Currently, many brands are using AI tools on social media platforms to promote their brands and create images via computer vision technologies. With the usage of AI, the brands are utilizing logo detection for evaluating and analyzing the images. These images are useful for featuring the products on social media platforms.

4] Advance Sentimental Analysis and Social Listening

Another major aspect that defines the future of AI is its implementation in detecting advanced sentiments and conducting social listening. With the advancement of technology, the detection of user intention and emotions can be strengthened over time. It can provide more accurate posts and content to the user that can also promote the aspect of social listening.

5] Room for Designers

In the future, AI can create room for the design to enhance the quality of social media posts for developing designs that are aesthetically pleasing and can be optimized for social media platforms. The future of AI in social media is emerging and widening the scope for UI/UX designers to create designs more influential and convincing to users.

How Nimble AppGenie Can Help You Implement AI In Social Media Apps?

The shift in landscape and preferences of Generation Z is regularly shaping the future aspect of social media. It is creating a wide scope for developing a social media app.

Nimble AppGenie, is a social media app development company, with expertise in app development. We have a defined portfolio too that you can go through to know about our grasp over new technologies.

If you are planning your idea, you can contact us to turn it into social media app. We are here to help you with all that you need.

Contact us to know more.

Conclusion

With the identification of current stats for using AI and social media, it has been found that AI is creating an immense business for social media apps. With the assistance of AI technologies including NLP, ML, computer vision, and more, the app business can earn maximum revenue in the market.

The usage of Artificial Intelligence in social media can help you enhance the user-content creation, real-time monitoring, and customer support. With the top cases of AI usage in social media, you can determine the prospective use of artificial intelligence for your app. However, there can be certain challenges that you might face including data privacy, biased AI algorithms, and unethical usage of AI. Moreover, with the help of the right team, you can manage these challenges. The section related to the future of AI depicts the opportunities for you to develop a social media app efficiently.

FAQs

Niketan Sharma

Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.