WHY YOUR BUSINESS NEEDS TO INVEST IN MOBILE APP DEVELOPMENT

Your business should invest in mobile app development.

Mobile apps are the new mega trend of 21^st century. In fact, the majority of the time spent of the phone is spent using apps.

People spent 3.8 trillion hours on mobile apps in 2021 alone. If you think, this is amazing, wait till you hear this.

Gen Z spends 66% of digital time on smartphone apps. As such, 50% of smart users, open apps more than 11 time a day. And in the year 2021, alone there were about 230 million app downloads.

But apps aren’t just time-consuming software; there are also new fronts for business. They have changed how business is done.

As such, the Android and iOS app revenue reached $133 billion revenue in 2021. And it is expected that by the year 2023, revenue is expected to cross $935 billion mark.

So, it doesn’t come as a surprise that every business wants to develop its own mobile app. This is the reason why there are 1.96 million apps on App Store and 2.87 million apps on the Google Play Store.

If you are someone who is new to the concept and having second thoughts about investing in mobile app development, this blog is for you.

Here, we will be going through anything and everything you need to know about why and how to create a mobile app that helps your business grows.

Therefore, with this being said, let’s get right into it:

What is Mobile App Development?

Since we are starting from the basics, let’s see what mobile app development is.

Well, mobile app development refers to the process which is used to create a mobile application. There are a lot of variables and factors involved here and we shall be discussing the entire process later down the line.

Now, mobile app can mean a lot of things. There are hundreds of different niches in mobile app development and the possibilities to create a new one are endless.

But you can say that these are software that can be downloaded and stored on your mobile phones to be utilized. They do serve a very specific purpose which highly depends on the app itself. But a basic app consists of a front-end which has the design, interface, features, etc, back-end with all the technical things.

Now, we won’t be going too deep into this. Rather, let’s look at some of the most popular types of mobile apps in the section below:

Popular Types of Mobile Apps

Mobile app industry is huge to say the least. There are millions of apps on the market spanning different industries.

For someone who is considering investing in mobile app development, it is important to learn about the top and most rewarding industries.

Therefore, in this section of the blog, we shall be looking at some of the most popular types of mobile app. These are, as mentioned below:

• On Demand App Development

On demand app development is one of the most rewarding industries. Now, it is an umbrella term that has various niches like, food delivery, grocery delivery, on demand healthcare, and so on.

The return concept of on demand apps is based on instant service delivery to customers which is enabled through the mobile app.

It provides convenient services to the customer. As such, it is expected that by the year 2023, the industry will reach $161.74 Billion in valuation.

Therefore, if you are planning to generate record breaking revenue in the market, this is something that you should consider.

• SaaS App Development

Cloud based technology isn’t unheard of. In fact, over the past decade or so, the cloud-based services like SaaS have become a widely used technology.

As of today, many amazing apps and services that you use are based on the same technology. This includes:

• Gmail
• Canva
• Amazon Web Services
• Microsoft Office 365
• Slack

There are various reasons why such large companies use SaaS App Development for their solutions. But the main one is, that these solutions are fast, they can be accessed from different platforms, and are that much easier to use.

It goes without saying that it is one of the industries with the highest potential and revenue generation opportunities.

• Fintech App Development

The global fintech market was worth $127.66 billion in 2018, and it is expected to reach $309.98 billion at a CAGR Of 24.8% through 2022, as per reports from PRNewswire.com.

This clearly shows why the Fintech industry is one of the largest there is. And for those who aren’t familiar with Fintech, it basically refers to financial technologies-related applications.

It is very simple to build a Fintech app.  And you will have a range of options to choose from. This includes:

• Loan lending app development
• Cryptocurrency app development
• Mobile banking app development
• eWallet app development

For more insight on the Fintech industry, you can contact a market leading Fintech app development company that will be happy to give you a more detailed insight on the industry.

• AI App Development

Artificial Intelligence or also known as AI is something that everyone is familiar with and Sci-fi fans just lose their minds over it.

Now, the idea has been around for ages, but it wasn’t until recently that it was brought to reality. And ever since then it has been applied in various ways throughout the world of technologies.

For instance, AI-powered voice assistants to reach 8 billion by 2023. And By 2025, the global AI market is expected to be almost $60 billion. If this isn’t enough for you, you should look at this one; AI can increase business productivity by 40%.

It is clear that AI App Development has shaken the market and grabbed everyone’s attention. So, what is stopping you from applying it to your business?

• Ed-Tech App Development

The real need for ed-tech was realized during the pandemic when we couldn’t leave our house for the most basic of tasks let alone attend schools and colleges like we used to.

Well, but with the right use of technology, we didn’t need to. It was during this time that Edtech App Development and web solution first came to the spotlight to save the day.

Consequently, EdTech App usage in schools has increased 99% since 2020. As of today, The EdTech market is worth $254 billion.

The growth is there and so is the opportunity. This is the perfect industry to build mobile app.

10 Reasons to Invest in Mobile App Development

Mobile app industry is certainly booming and there are no two says about it.

But this doesn’t mean you can blindly invest in mobile app development right? Well, you aren’t wrong.

Therefore, in this section of the blog, we will be giving you 10 reasons to hire dedicated developers and build your own mobile app today. With this being said, let’s get right into it:

1) Improve Your Sales

What is the main goal of business? to improve their sales operations, so that they can generate higher revenue, right?

Well, did you know that that it is expected Mobile apps could generate more than $935 billion in revenue by 2023? In addition to this, 78% of location-based mobile searches result in an offline purchase.

It goes without saying that with a right mobile app for business, you can generate record-breaking revenue. For instance, social media based company META has been generating billions of dollars through the app.

And video streaming services like Netflix are doing the same. So, there is no reason that you can’t do that. This is one of the main reasons to look for mobile app developers for hire and create a mobile app today.

2) Reduced Cost of Operation

Mobile apps allow you to automate a lot of basic tasks while also helping you streamline your business.

This means you are doing a lot less work, requiring lesser stuff, and producing better results, improving overall productivity.

In simple words, you are generating more revenue with a lesser cost of operations.

3) Reach to More Audiences

If you have a physical shop even in the busiest part of your city, there are only so many customers that can walk in the door.

On the other hand, there are 6.648 billion smartphone users in the world. The contrast between these two is clear.

With a mobile app, you can reach to far more audience than the number of people you can attract to your store.

Moreover, you can focus on specific groups to improve your lead conversion. And let’s say, even if you are able to convert 1% of the total audience base, you will be generating billions in revenue.

Now, who doesn’t want that?

4) More Effective & Cheaper Than Traditional Marketing

Traditional marketing methods were expensive to say the least. But now that we are in age of technology, you no longer need to deal with that.

Mobile apps are far cheaper than traditional methods and more user-friendly. Not only this but creating a mobile application is also that much more effective. As 51% of users say they discovered a new company or product when conducting a search on their smartphones.

If this isn’t the reason for you to consult mobile app development services, we don’t know what is.

5) Gain Competitive Advantage

Competitive advantage is a big thing in the business world.

You see, regardless of the industry you are in, the competitive is always high. And gaining a competitive advantage is like getting the Holy Grail.

However, today, getting a competitive advantage is easier than ever. All you need to do is build a mobile app that will leverage your business and help you outshine the competition.

6) Need of The Hour

Mobile apps are the need of the hour.

Have you wondered why does everyone want to hire mobile app developers?

Well, the reason is clear, smartphones have become the new front of the business. These are like websites back in the day. If you don’t have one for your business, you are looking a lot.

And now the landscape is changing. People are moving to mobile apps. As Mobile internet usage is rising while desktop internet usage continues to fall, as per reports from Mary Meeker.

7) True 24/7 Service

There are many businesses that claim to provide a 24/7 service. But there are only a few that lives up to the promise.

You see, it is almost impossible to keep your doors open 24/7. And even if you do try this, the cost of operations will go up considerably. Considering the fact that Nearly 90% of mobile internet time is spent in apps, it becomes that much more effective.

However, mobile apps solve this problem. The reason being that mobile apps can be used whenever the user wants. And you don’t need to put someone behind it.

So, consult native or hybrid app development services and create your own app today, so that you can offer services 24/7.

8) Create Better Relations

Loyal customers are soul of a business.

With a mobile app, you can deliver a more personalized experience to every customer. This will make them feel that much more connected to your business and prefer your services over the others.

This is one of the biggest advantage mobile app offers and also the reason to invest in mobile app development.

9) Build Strong Brand

Brand image is a big thing. Look at Nike or Apple, for instance, their name sells.

Now, this isn’t something that you can create without engaging with people. And mobile apps are quite helpful when it comes to creating brand value.

This is something that you should consider if you are checking whether or not a mobile app can be helpful for your business.

10) Better Value To Customer

Well, just imagine this, you want a service, it can be anything. And you can get it with a few clicks on your mobile phone, rather than leaving your house.

And with help of a mobile app, you can take your business right to their doorstep. You see, people spend most of their time on a mobile phone. This is more true in the United States of America than any other place.

So, hire dedicated android app developers or iOS ones and create your own mobile app today.

How to Create a Mobile App? Mobile App Development Process

Considering that you have decided to invest in a mobile app, in this section of the blog, we shall be discussing how you bring your idea to reality and a working app.

So, with this being said, let’s get right into it:

• Idea

The first step of on-demand mobile app development is coming up with the idea.

• Research

When you have an idea at your hand, it is time to conduct research to collect all the required information about the idea and its viability.

Once you are done with this, we have to cross-check the idea. Here, you need to see whether or not it can be developed and if yes, how will you monetize it, this takes us to the next step.

• Monetization

Monetization is a big step in demand app development services.

The reason being that, it is through these strategies that your application will be generating revenue. With this said, let’s look at some of the most popular monetization strategies.

• Service Fee
• Commission
• Premium Subscriptions
• In-App Purchases
• Paid Promotions

• Hire Mobile App Developers

With all the preparations done, it is time to hire mobile app developers.

Now, you hire iphone app developers or android ones on the bases of your platform preferences. Both of the platforms offer similar performance.

However, if you are looking to create a cross-platform app, it is recommended that you hire react native app developers.

• UI/UX Design & Features

UI/UX Designers play a big role in creating a good user appeal. It is only with the right design that you will be able to attract users and keep them engaged.

In addition to the design, you need a good UX or user experience to convert visitors into leads.

Moreover, with the features that compliment UI/UX design, you will create a growth-promoting app, that will help your business grow.

• Back-End Development

With front-end development done, it is time to deal with all the technical parts.

It is here that the iOS or android app development company you hired will be writing the source code of the application.

There are a lot of things that go on in this step, which makes it highly time consuming and resource intensive too.

• Testing & Deployment

Once the app is developed it needs to be tested.

Testing is done by launching the app into a live environment and checking it for bugs or errors. Once all the necessary changes are made, it is ready to be deployed.

The deployment itself depends on whether you hired a native or react native app development company.

• App Maintenance

Once all is said and done, with the app launched into the market, it is time to start with mobile app maintenance services.

This is something that goes on for a lifetime of the app, helping it improve and improvise with time. It is an essential component to the success of the application.

How Much Does It Cost to Build a Mobile App?

For those of you wondering how much it cost to build a mobile app, well, it depends. There are various factors involved here, which can affect the cost. Some of these are, as mentioned below:

Nevertheless, you can expect mobile app development cost to be anywhere between $15,000 and  $95,000.

When you decide to invest in mobile app development, it is advised that you consult an app development company that will be able to give your insight into the cost.

Conclusion

Mobile apps are certainly one of the largest trends of our time. There are millions of them with thousands of new ones launching every day.

But it goes without saying that if you invest in mobile app development it will help your business grow while generating record breaking revenue.

It is advised that you consult a mobile app development company that can help you bring your concept to reality.

FAQ

Niketan Sharma

Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.