Why Your Business Needs to Invest in Mobile App Development?

Your business should invest in mobile app development.

Mobile apps are the new mega trend of the 21^st century. In fact, the majority of the time spent on the phone is spent using apps.

People spent 3.8 trillion hours on mobile apps in 2021 alone. If you think, this is amazing, wait till you hear this.

Gen Z spends 66% of its digital time on smartphone apps. As such, 50% of smart users, open apps more than 11 times a day. And in the year 2021, alone there were about 230 million app downloads.

But apps aren’t just time-consuming software; there are also new fronts for business. They have changed how business is done.

As such, the Android and iOS app revenue reached $133 billion revenue in 2021. And it is expected that by the year 2023, revenue is expected to cross the $935 billion mark.

So, it doesn’t come as a surprise that every business wants to develop its own mobile app. This is the reason why there are 1.96 million apps on the App Store and 2.87 million apps on the Google Play Store.

If you are someone who is new to the concept and having second thoughts about investing in mobile app development, this blog is for you.

Here, we will be going through anything and everything you need to know about why and how to create a mobile app that helps your business grow.

10 Reasons to Invest in Mobile App Development

Mobile app industry is certainly booming and there are no two says about it.

But this doesn’t mean you can blindly invest in mobile app development right? Well, you aren’t wrong.

Therefore, in this section of the blog, we will be giving you 10 reasons to hire dedicated developers and build your own mobile app today. With this being said, let’s get right into it:

1) Improve Your Sales

What is the main goal of business? to improve their sales operations, so that they can generate higher revenue, right?

Well, did you know that that it is expected Mobile apps could generate more than $935 billion in revenue by 2023? In addition to this, 78% of location-based mobile searches result in an offline purchase.

It goes without saying that with a right mobile app for business, you can generate record-breaking revenue. For instance, social media based company META has been generating billions of dollars through the app.

And video streaming services like Netflix are doing the same. So, there is no reason that you can’t do that. This is one of the main reasons to look for mobile app developers for hire and create a mobile app today.

2) Reduced Cost of Operation

Mobile apps allow you to automate a lot of basic tasks while also helping you streamline your business.

This means you are doing a lot less work, requiring lesser stuff, and producing better results, improving overall productivity.

In simple words, you are generating more revenue with a lesser cost of operations.

3) Reach to More Audiences

If you have a physical shop even in the busiest part of your city, there are only so many customers that can walk in the door.

On the other hand, there are 6.648 billion smartphone users in the world. The contrast between these two is clear.

With a mobile app, you can reach to far more audience than the number of people you can attract to your store.

Moreover, you can focus on specific groups to improve your lead conversion. And let’s say, even if you are able to convert 1% of the total audience base, you will be generating billions in revenue.

Now, who doesn’t want that?

4) More Effective & Cheaper Than Traditional Marketing

Traditional marketing methods were expensive to say the least. But now that we are in age of technology, you no longer need to deal with that.

Mobile apps are far cheaper than traditional methods and more user-friendly. Not only this but creating a mobile application is also that much more effective. As 51% of users say they discovered a new company or product when conducting a search on their smartphones.

If this isn’t the reason for you to consult mobile app development services, we don’t know what is.

5) Gain Competitive Advantage

Competitive advantage is a big thing in the business world.

You see, regardless of the industry you are in, the competitive is always high. And gaining a competitive advantage is like getting the Holy Grail.

However, today, getting a competitive advantage is easier than ever. All you need to do is build a mobile app that will leverage your business and help you outshine the competition.

6) Need of The Hour

Mobile apps are the need of the hour.

Have you wondered why does everyone want to hire mobile app developers?

Well, the reason is clear, smartphones have become the new front of the business. These are like websites back in the day. If you don’t have one for your business, you are looking a lot.

And now the landscape is changing. People are moving to mobile apps. As Mobile internet usage is rising while desktop internet usage continues to fall, as per reports from Mary Meeker.

7) True 24/7 Service

There are many businesses that claim to provide a 24/7 service. But there are only a few that lives up to the promise.

You see, it is almost impossible to keep your doors open 24/7. And even if you do try this, the cost of operations will go up considerably. Because Nearly 90% of mobile internet time is spent in apps, it becomes that much more effective.

However, mobile apps solve this problem. The reason being that mobile apps can be used whenever the user wants. And you don’t need to put someone behind it.

So, consult native or hybrid app development services and create your own app today, so that you can offer services 24/7.

8) Create Better Relations

Loyal customers are soul of a business.

With a mobile app, you can deliver a more personalized experience to every customer. This will make them feel that much more connected to your business and prefer your services over the others.

This is one of the biggest advantage mobile app offers and also the reason to invest in mobile app development.

9) Build Strong Brand

Brand image is a big thing. Look at Nike or Apple, for instance, their name sells.

Now, this isn’t something that you can create without engaging with people. And mobile apps are quite helpful when it comes to creating brand value.

This is something that you should consider if you are checking whether or not a mobile app can be helpful for your business.

10) Better Value To Customer

Well, just imagine this, you want a service, it can be anything. And you can get it with a few clicks on your mobile phone, rather than leaving your house.

And with help of a mobile app, you can take your business right to their doorstep. You see, people spend most of their time on a mobile phone. This is more true in the United States of America than any other place.

So, hire dedicated android app developers or iOS ones and create your own mobile app today.

Conclusion

Mobile apps are certainly one of the largest trends of our time. There are millions of them with thousands of new ones launching every day.

But it goes without saying that if you invest in mobile app development it will help your business grow while generating record breaking revenue.

It is advised that you consult a mobile app development company that can help you bring your concept to reality.

FAQ

Niketan Sharma

Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.