Interested in developing an app like BeReal?
In the current world of social media, what appears to be on the screen of your phone doesn’t really exist. Hence an app that encourages people to connect with genuine friends and to post pictures without any filter makes a difference.
To create an app like BeReal, you will need to decide on a cost figure for investing in its development.
Well, the estimated cost to develop an app like BeReal can vary from $20,000 to $50,000.
This cost is impacted by different factors such as complexity, design, and others. Hence, here we will discuss it all for you.
Shall we begin this wonderful journey?
BeReal: A Social Media Revolution for Real Connections
Before learning about the cost to make an app like BeReal it’s essential to know its concept in detail, right?
It’s for those who are new to the app.
BeReal is a photo-sharing app that was released in 2020, its main feature is a daily notification that encourages users to share photos and videos of their daily activities.
This app encourages users to be natural by posting pictures and videos with their friends. It is a simple photo-sharing app that captures moments with no filters.
- The largest demographic group (66%) using BeReal App in the United States were women of age group 18-24 as per the stats of August 2022. However, only 14% of men aged 25-34 use BeReal app.
- BeReal was found to have 23 million active users as of January 2024.
- In the survey conducted in September 2022 in the United Kingdom, France, Spain, Belgium, and Germany, 65% of the BeReal app users stated that it will become the next big social media application.
Ever thought about what makes the BeReal app so popular in such a short time?
Well, features play a very important role here.
Eager to know about them, let’s learn them all in the next section.
Top Features of the BeReal Social Media App
Social media app features play an essential role in capturing the interest of the users. It is an element without which you can’t expect your app to exist, right?
To make an app like BeReal, it is essential to know about its features. Here’s a list to follow.
1. Login and Registration
It is the basic feature of the BeReal app, where users download the app and log in to fill in all the essential details.
Here users provide their names, likes, dislikes, and all useful information to operate the app. Under this feature, users start to experience the app design and understand its operations.
2. Search and Discover
BeReal assists its users in searching and discovering other profiles as well through its search feature. Here users can see publicly shared posts and can decide to share their activities with selected friends.
Along with this, it is an important feature to get started to meet new people over social media platforms.
3. Photo and Video Post Feature
Users can share their photos and videos based on preferences. With app settings, they can control the viewers and may decide who is allowed to view the post.
Without any filters, the app allows users to share real and actual statuses in a natural way. This feature makes BeReal unique from other social media apps.
4. RealMojis
Apps like Instagram have an emoji feature to react to the posts. In the case of BeReal, you will find an exciting feature called RealMoji.
Under this feature, users can respond to the post with selfies using emojis. They can activate this feature by tapping anywhere in the app or clicking the emoji button.
5. Memories
This is an exciting feature of the BeReal app, which removes the older post once a new moment is captured. Here users can go to the memories, to check their older posts.
However, over this feature, memories cannot be shared outside the app and are visible to the user only.
6. Dual Camera Mode
Users can take photos and make videos with the front and back camera modes. It assists them to take photos of their surroundings.
A retake is an option here and they can use it as many times as they want to. However, they need to complete the retake before this 2-minute window ends.
7. An App with No Followers
This might make your user less exciting. However, this app doesn’t promote followers and influencers such as Instagram or TikTok.
Here users can have several friends who can post pictures to view other posts. This app helps users to be them, not just following the fake posts.
8. Push Notifications
Push notifications are a feature where users can be notified of any update, post of their friends, or get information.
Under this feature, users can have all the required data related to any post, once people post it. They can check it out quickly through this feature.
9. Privacy Setting
One of the important features that can be found within the BeReal app is its privacy settings. This app setting can assist the user to maintain their data privacy as they want to keep it.
You can provide an option to the users for controlling and implementing robust privacy settings.
10. Security
BeReal values the security of the users’ data and information. Thus they utilize the latest technology frameworks for maintaining their mobile app security.
This makes the app most trustworthy among its competitors. It is an important feature that attracts most of the users to the app.
You can use the above features effectively to build an app like BeReal as they are the reasons why the number of users of this platform is continuously increasing.
Now, if you’re still confused about whether you should go for BeReal app development or not, let’s discuss it together in the next part.
Why Develop An App Like BeReal?
Before learning about the cost to develop an app like BeReal, it’s essential to know why you should go after it.
Here’s a list that describes why to go after BeReal like app development.
► Growing Market Dynamics
Social media apps can’t go out of date, at least not in this era. BeReal is among such apps but posting pictures without filters is what makes a difference.
The active users of BeReal have increased rapidly in the year 2022 from 920,000 at the beginning of the year to 73.5 million in August.
► Unique Selling Proposition (USP)
BeReal has a unique concept of encouraging users to post real-time, unedited photos which develops a new concept for social media.
This assists in differentiating the platform from the crowded market. You can analyze the current needs of the users through market research before making a unique proposition for your app.
► Promotes Healthy Social Media Networking
Whereas other social media apps like Snapchat promote posting videos and photos with filters and editing, BeReal apps promote a healthy habit of posting actual life activities.
After developing an app like BeReal, you can encourage the users to follow a new way of social networking.
► Provides Opportunities for Monetization
When you decide to develop a social media app, it automatically opens ways to earn revenue. There are multiple monetization strategies for social media app that helps to achieve this purpose.
There are many strategies to adopt such as premium subscriptions, advertising, and others that can become an important reason to pursue BeReal app development.
► A Place for Innovation
People always appreciate the social media platforms that solve their issues and help them to effectively fulfill their purpose.
Hence, you can innovate an effective pattern for the target users that can successfully solve their issues.
► To Enhance a New Protocol of Security
It is essential to improve security protocol within social media platforms through the use of the latest technology frameworks.
If you desire to improve app security for social media networking websites, developing an app that can promote this pattern is an option.
These are some of the reasons to be considered that can encourage you to develop an app like BeReal. Now, let’s address the question “How much does it cost to develop an app like BeReal?” in the following section.
How Much Does It Cost to Develop an App Like BeReal?
Till now, we discussed the concept of the BeReal app, reasons to develop it, and important features that should be included while developing it.
Now, it’s time to know the cost of building an app like BeReal.
The estimated BeReal-like app development cost can vary from $20,000 to $50,000.
You can find an actual cost figure, after analyzing different factors such as complexity, design, platform compatibility, and others impacting the cost to make an app like BeReal.
Let’s study them all in detail in the next section.
What Factors Impact the Complete Cost of BeReal App Development?
Want to identify the actual cost to create an app like BeReal?
Well, then you should be aware of certain factors impacting it.
1. Size and Complexity
The size and complexity of an app is one of the important parameters and factors that should be considered for determining the cost.
The more complex or large an app it will be, the more you need to invest in it. Hence app complexity plays an essential role here. Let’s consider more of it through the table given below.
App Size | Estimated Cost Range | Description |
Small | $20,000 – $35,000 | Basic to advanced features, simple to custom design, varying backend complexity. |
Medium | $30,000 – $45,000 | Scalable features, improved UI/UX, better security, possibly AI/ML. |
Large | $40,000 – $50,000+ | High scalability, complex backend, premium design, enterprise-level, possibly AI/ML. |
2. App Design
UI/UX app design is certainly an important parameter to be considered to successfully identify the actual cost.
It’s all about designing the app effectively so that it can attract the target audience. Design is the first expression, thus, it should be attractive. You can find its cost range in detail in the given table.
Design Complexity | Estimated Cost Range | Description |
Basic Design | $5,000 – $6,000 | Simple UI, minimal customization, and standard design elements. |
Moderate Design | $6,000 – $8,000 | Enhanced UI/UX, some custom graphics, and user-friendly layouts. |
Advanced Design | $8,000 – $10,000 | Premium UI/UX, custom animations, and unique design elements. |
3. Platform Compatibility
The number of platforms where the app needs to be developed and supported should be considered as an important factor impacting the cost to build a BeReal clone app.
Hybrid app development costs much high compared to building an app for a single platform. You can check out the list below to know platform compatibility.
Platform Compatibility | Estimated Cost Range | Description |
Single Platform | $5,000 – $6,000 | Development for either iOS or Android only. |
Cross-Platform | $6,000 – $8,000 | Development for both iOS and Android. |
Multi-Platform | $8,000 – $10,000 | Development for iOS, Android, and web platforms. |
4. Tech Stack
The type of framework and technology selected to develop an app impacts the overall BeReal app development cost.
The tech stack comprises databases, frameworks, APIs, front-end and backend. Here’s a table to check its impact on the cost of creating a social media app like BeReal.
Tech Stack | Estimated Cost Range | Description |
Basic Stack | $10,000 – $15,000 | HTML, CSS, JavaScript, Version control systems, etc. |
Intermediate Stack | $15,000 – $20,000 | Modern frameworks, moderate customizations, better performance. |
Advanced Stack | $20,000 – $30,000 | Cutting-edge technologies, high customizations, scalable architecture. |
5. Development Team
An app cannot be developed without hiring a team, right? Well, you need to be very attentive to pursue this factor. Here two components are essential comprising of location and expertise of the team members.
Hire mobile app developers, who pursue imperative skills and experience to convert your dream social media app into reality. Consider the following table for more information.
Region | Hourly Rate Range (USD) |
Asia | $25 – $75 |
UK | $50 – $100 |
US | $75 – $150 |
Europe | $50 – $120 |
Middle East | $30 – $80 |
Now, as you get the clarity about the BeReal clone app development cost, your next doubt could be about its timings, right?
Let’s learn it in the next section.
How Long Does it Take to Develop an App like BeReal?
How long does it take to make an app?
Along with cost, time plays an essential role in deciding the overall cost to develop an app like BeReal.
You can get the information on time from the following table.
Development Stage | Duration (Weeks) | Description |
Planning & Research | 2 – 3 Weeks | Define goals, target audience, and technical requirements. |
UI/UX Design | 3 – 4 Weeks | Create wireframes, prototypes, and final design elements. |
Frontend & Backend Development | 8 – 10 Weeks | Develop core features, integrate backend, and set up databases. |
Testing & QA | 3 – 4 Weeks | Perform bug fixes, usability testing, and quality assurance. |
Deployment | 1 – 2 Weeks | Launch the app on app stores, monitor initial performance. |
Post-Launch Support | Ongoing | Provide updates, fix issues, and add new features. |
An estimated time can be 4 to 6 months or 18 week to 25 weeks to develop an app like BeReal.
Till now, you learned about the features, reasons to go for its development, cost, factors, and time to build it.
Now, let’s discuss how to cover the BeReal clone app development cost by learning about monetization strategies in the next section.
Monetization Strategies to Make Money with BeReal App Development
App monetization plays a vital role when it comes to covering the cost invested to build an app.
Here’s a list to be considered.
♦ Advertisement
Advertisement is the most common way to earn money while developing an app like BeReal. You can provide a space for the brands to post an ad over your app. In return, you can charge a fee from them. This fee can act as an important source of income.
♦ Freemium Model
You can put a basic version of the app for users who want to use it for free and a premium version for the ones who pay an amount for it. The premium features should act to serve their needs. This amount paid by the premium users can become a permanent source of revenue.
♦ Data Monetization
Data monetization can become an essential source to earn income only if there is consent of the users. Their data can be analyzed and further may be sold out as reports to other brands or parties. Brands use this data to evaluate the present requirements of the users.
♦ Partnerships and Sponsorships
You can make the use of partnerships and sponsorships as a monetization strategy. Under this method, you can collaborate with different brands to promote their services or products through your app. Through sponsorships, you can avail yourself of different offers and benefits.
♦ Crowdfunding
Crowdfunding can become an important means to raise money if your app is in its starting phase. With this funding, you can develop a built-in community of supporters and users who can provide valuable feedback.
♦ Affiliate Marketing
With affiliate marketing, you can partner with these agencies and produce links to your products which can generate future revenue. This can become an important strategy even for mobile app marketing.
Well, if you’re ready to develop your app like BeReal, you should consider a team.
Partner with Nimble AppGenie to Develop an App Like BeReal
Are you looking for a team to develop an app?
Here are some of the important steps to be considered.
- Experience– you should evaluate the experience of the team and then hire them accordingly.
- Skill– One of the important parameters is skill, where you should note that they know all the nuances of app development from basics to advance.
- Client Reviews– It’s not bad to check out their client’s reviews as it will help you to know the actual reality of the team.
Well, if you want all three attributes, Nimble AppGenie is here to help.
We are the best Social Media App Development Company dedicated to meeting your dreams, deadlines, and expectations.
Our team knows well the value of your investment and how to optimize to make your app stand out in the competitive environment.
Conclusion
Developing an app like BeReal represents a significant opportunity to tap into the growing demand for authentic social media experiences. With a unique value proposition centered on unfiltered, real-time sharing, BeReal has carved out a niche in the crowded social media landscape.
The cost of developing such an app depends on various factors like complexity, design, platform compatibility, and the development team’s expertise. The timeline for development is estimated at 4 to 6 months, covering planning, design, development, testing, and deployment.
Given the app’s success and unique features like RealMojis, dual camera mode, and privacy settings, the investment can be justified by the app’s potential to attract a large user base and generate revenue through various monetization strategies.
FAQs
- Login and Registration: Basic user account creation.
- Search and Discover: Finding and connecting with other users.
- Photo and Video Post: Sharing unfiltered photos and videos.
- RealMojis: Responding to posts with selfies and emojis.
- Memories: Viewing past posts without sharing them.
- Dual Camera Mode: Capturing photos with both front and back cameras.
- Privacy Settings: Controlling who can view posts.
- Security: Protecting user data with robust security measures.
- Size and Complexity: Larger and more complex apps cost more.
- App Design: The complexity of the UI/UX design affects the cost.
- Platform Compatibility: Developing for multiple platforms (iOS, Android, web) can increase costs.
- Tech Stack: The choice of technology and frameworks impacts the overall cost.
- Development Team: The location and expertise of the team affect pricing.
- Advertisement: Selling ad space to brands.
- Freemium Model: Offering a basic free version with an option for premium features.
- Data Monetization: Analyzing and selling user data with consent.
- Partnerships and Sponsorships: Collaborating with brands for promotions.
- Crowdfunding: Raising funds from supporters.
- Affiliate Marketing: Earning revenue through affiliate links.
- Growing Market Dynamics: Social media remains a dynamic field with opportunities for new entrants.
- Unique Selling Point: BeReal’s focus on unfiltered, real-time sharing sets it apart.
- Healthy Social Media Networking: Promotes authentic and unedited interactions.
- Opportunities for Monetization: Various strategies can help generate revenue.
- Innovation: Provides a platform for creative solutions to social media challenges.
Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.
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