Push Notification services gets your app 2x higher click-through rates. This isn’t all.

More than 70% users find push notifications to be useful. And 40% of the smartphone users interact with app within an hour of notification.

With the rise in popularity of push notification integration in apps, average US user gets 46 app push notifications per day.

This is why a lot of people are finally paying attention to push notifications and looking for the “best push notification services”

If you are one of these, this blog is for you. Here, we shall be discussing all you need to know about push notification services for your mobile app as well as how to choose the right one.

What are push notifications?

If you are reading this blog post, you may already know about push notifications are, but let us refresh your memory.

Well, the concept of push notification was launched by Apple in 2009. Under the name of Apple APNS or Apple push notification service.

Push notification or mobile push notification refers to automated alerts displayed on smartphone via mobile app.

They are like any other form of notification but these are only sent to users who have installed the app. Plus, the user can control push notifications, blocking them out entirely or setting preferences.

Within push notifications, there is a type known as Rich push notifications, as it contains rich media attachments like GIFs or videos.

And with this out of the way, let’s look at the best push notification services for your mobile application in the next section.

Best Push Notifications Services

Considering that you want to develop a mobile app of your own, have an MVP App Solution, or a full-fledged app, you need push notification.

We won’t waste our time discussing why but let’s look at the best push notification service provider in the market.  These are, as mentioned below:

OneSignal – Market Leading Push Notification Service Provider

 

The first one of our list is Onesignal mobile push notification service.

It is the same service used by top platforms like Uber, Adobe, Conde Nast,  and Skyscanner. So, you know when you get OneSignal you are among the best.

And the best part is, the platform is free to use. but there’s also a premium version.

Pricing

  • Free plan with basic features and limited usage
  • Paid plans start at $99 per month

Features

  • Free for unlimited devices and notifications
  • Supports mobile and web push notifications
  • Advanced targeting and segmentation options
  • Automated messaging based on user behavior
  • In-app messaging and surveys
  • A/B testing for message optimization
  • Detailed analytics and reporting

 

Google Firebase – Mobile Push Notification Service

Well, well, when someone comes from Google you know it’s the best.

Firebase is a mobile and web application development platform that offers a push notification service for Android, iOS, and Web applications.

Firebase Cloud Messaging (FCM) is a free service that allows app developers to send push notifications to their users. Due to its popularity, it’s also one of the best android push notification service.

Pricing

  • Free tier with up to 10,000 notifications per month
  • Paid plans start at $25 per month

Features

 

  • Free for up to 10,000 monthly active users
  • Supports mobile and web push notifications
  • Integration with other Google services
  • In-app messaging and remote configuration
  • User segmentation based on custom criteria
  • Comprehensive analytics and reporting

Leanplum

Let us introduce you to the ultimate mobile push notification service, Leanplum.

Also known for it’s automation capacities, it fits right in for iOS and android app development. As such the company provide a range of other marketing channels like

  • App inbox messages
  • Email marketing
  • Mobile notification
  • And so on.

It comes with a range of amazing features as we will see below.

Pricing

  • Customized pricing based on organization needs and size
  • Offers a free trial period

Features

  • Advanced targeting and personalization options
  • Automated messaging based on user behavior
  • A/B testing for message optimization
  • Supports mobile push notifications, in-app messaging, email, and SMS
  • Comprehensive analytics and reporting
  • Integration with other marketing tools

 

PushBots

Though this might not be most popular push notifications service, but it is one of the best.

For instance, pushbots offers amazing automation with its AI Solution. In addition to this, it also helps you streamline the entire notification scene.

Pricing

  • Free plan with basic features and limited usage
  • Paid plans start at $29 per month

Features

  • Supports mobile push notifications for iOS, Android, and Unity
  • In-app messaging and surveys
  • Advanced segmentation options
  • Integration with other marketing tools
  • Comprehensive analytics and reporting

 

PushCrew

Well, we know that we are talking about push notification service for mobile apps, but if you are moving towards web app development or web development, this is the one for you.

PushCrew is a great solution that you should definitely check out.

Pricing

  • Free plan with basic features and limited usage
  • Paid plans start at $18 per month

Features

  • Supports web push notifications
  • Automated messaging based on user behavior
  • Advanced segmentation options
  • Customizable opt-in prompts
  • Comprehensive analytics and reporting

Airship

Formally known as Urban Airship, this s the platform that is specifically built for mobile push notification service.

In addition to push notification it also offers other services like SMS messages, email marketing, and most importantly, mobile wallets.

Pricing

  • Customized pricing based on organization needs and size
  • Offers a free trial period

Features

  • Advanced targeting and personalization options
  • Supports mobile push notifications, in-app messaging, email, and SMS
  • Automated messaging based on user behavior
  • A/B testing for message optimization
  • Comprehensive analytics and reporting
  • Integration with other marketing tools

Catapush

Catapush is yet another great push notification platform. It comes in form of delivery API and does its job perfectly.

Moreover, the platform enables seamless data-driven notification that’s just what you want.

Pricing

  • Customized pricing based on organization needs and size
  • Offers a free trial period

Features

  • Supports mobile push notifications for iOS and Android
  • High delivery rates and low latency
  • Detailed analytics and reporting
  • Integration with other marketing tools

How to Choose a Push Notification Service?

Now, there are a lot of push notification service provider in the market. And this can get quite confusing.

Therefore, let us help you choose the best push notification service for your mobile application. Here are a few things that you should keep in consideration:

  • Features and Capabilities
  • Integration and Ease of Use
  • Delivery and Reliability
  • Platform Support
  • Pricing
  • Security
  • Customer Support

Conclusion

This is all you need to know about push notification service and best service providers. Now, if you are someone who wants to integrate push notification services in App, it’s highly recommended that you consult a mobile app development company.

FAQ

The steps to set up push notifications vary depending on the platform and programming language used to build the app. Generally, you need to:

  • Register for a push notification service
  • Configure the app to receive push notifications
  • Set up the server to send push notifications to the app
  • Test the push notification service to ensure it works correctly.

A push notification is a message that pops up on a mobile device to alert the user of new content or updates, even when the app is not open. Push notifications can be used to inform users about new messages, upcoming events, special offers, or other relevant information.

To enable push notifications for an iOS app, you need to:

  • Create an App ID
  • configure the app to use push notifications
  • Generate an APNs certificate
  • upload it to the portal
  • Add the necessary code to app to request user permission
  • handle the receipt of notifications
  • Test the push notification service to ensure it works correctly.

Yes, there is a difference between notifications and push notifications:

  • Notifications refer to any type of message or alert that an app can display to a user, such as banner alerts, sounds, or badges.
  • Push notifications are a specific type of notification that are delivered to a device from a remote server, even when the app is not open. Push notifications require a push notification service to be set up and configured for the app.

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