Having an idea is not enough in today’s competitive environment – You know the rules for how to sell an app idea.

There are so many apps available in the market, if you have an app idea that can bring buzz to the market. You are amazed by the global consumer spending data on mobile apps.

According to Statista, consumers are projected to spend 161 Bn U.S dollars on mobile apps from the app store. Plus, it is expected to reach almost 233 Bn U.S. dollars by 2026 as combined user spending in the App Store and Google Play store.

This shows that the app industry is a multi-billion dollar market that shows no signs of slowing down. With the right approach and a killer idea, you could be the next success story.

Don’t worry about the competition; there is always room for futuristic products that bring value to the market. If you have a solid app idea, but don’t know how to start, we can help you learn how to sell an app idea.

“Selling an app idea is not just about pitching a product, it’s about presenting a solution that people will love and use.” – Tyler Shields, Founder of Indigo Media

7 Steps to sell An App Idea

There are hundreds of apps released in the app store and there are thousands of apps available on the app store. In 2023, March approximately 31.5k mobile apps were released via the app store. This is why building an app will certainly make you lots of money.

But the road to becoming a millionaire is not as easy as it seems. It takes a lot of effort and hard work. It takes a lot of courage to say- “I have an app idea I want to sell”.

So what to do to sell your app idea, here are six steps that can help you in selling your app idea:

1. Brainstorm the Idea

Having an idea is not enough, to decide the proper niche you have to brainstorm different ideas that fit according to your niche.

Ask questions like?

  • What will be the primary purpose of your app?
  • What are the features you have to include?
  • How will it bring value to the users?

Now how do you decide on the perfect niche- Start by finding a problem and coming up with a convenient solution with the app idea. There are so many apps in the market but it takes a lot of research when it comes to finding the solution.

2. Research

OK! You have an idea but without research, it will lead to failure. You have to conduct market research to identify a target audience and their needs.

Just focus on researching apps similar to your niche and finds the loophole in their apps. This will help you in overcoming the mistakes in your mobile app development process.

Originality comes by rephrasing existing solutions.

After researching all the similar apps that fit your niche, learn about the apps and what services they are offering. Then create a plan that leads your app to a patch of success.

Some of Google’s most successful products, such as Google Search, Google Maps, and Google Drive, were developed through extensive R&D efforts.

With this being said, if you are wondering how to do market research on mobile apps?

Simply start with the overall market research, then the competitor app, and lastly the most important user base. By doing deep analysis, it helps you in making a successful mobile app.

3. Pitching the app idea

If you are lacking the funds for your development process, it’s easy to get funds in the early stages of development. Nobody wants to buy an idea, it’s not easy to sell your idea to big giants to get funds. You have to prove to them that your idea is worth their time and money.

Developing a mobile app can be expensive, especially when you are lacking funds and you want to build a highly functional mobile app.

Don’t worry about how to get funding for an app. It’s easy to get funds if you show the potential funder that your idea is worth billions of dollars. For that, you need to create a mobile prototype to show the potential of your mobile app.

You can do this by presenting your app idea to potential investors that I want to sell my app idea or by starting MVP development. With MVP it is easy to get investors and sell an app idea. As they can practically see the potential of your app with the Minimal viable product.

Here is a list of how you can start pitching your app ideas:

  • Create a list of tech companies capable of buying app projects
  • Pick companies that are relevant to your business
  • Find relevant contacts
  • Contact and pitch to potential investors

4. Development

Now you are wondering – how you can sell app ideas by developing a unique value proposition.

Selling an app idea can be a challenging task, but one effective way to do so is by developing a unique value proposition. It communicates the unique value that an app provides to its target audience.

Yes, it’s common for tech companies to acquire working projects or start-ups that align with their businesses and goals & strategies. We have so many examples of Facebook, and Google who have highly invested in the development or working projects.

For instance, Google’s acquisition of YouTube, and Microsoft’s acquisition of LinkedIn and GitHub are a few examples.

You can do this by creating a prototype and testing it to determine market viability. After that do all the sorts of things that it takes to develop an app. From patenting your app idea to making a clear marketing strategy.

5. Monetizing your app idea

You can only say- buy my app idea when your app is a money-making model.

Determining pricing strategies for your app and maximizing revenue potential can be key factors in the success of your app.

Exploring various monetization strategies, such as freemium, subscriptions, and in-app purchases helps you in deciding monetization.

Many industry experts say that the best monetization model for apps is a freemium model. With a freemium model, downloading an app is free with the basic features. For accessing premium features users have to buy premium ones.

If your app has an amazing UI/UX you don’t have to worry about monetization. As your users will buy premium features to unlock levels of the app.

However, by tailoring your pricing strategy to your target audience, you can help maximize the revenue potential for your app & increase the chances of success in the competitive app market.

With this, you don’t have to worry about how you can sell an app idea. If your app has potential you can easily sell your app.

6. Marketing your app idea

Marketing is as crucial as the development process. Right marketing will decide on the app’s success and failure. As it is essential to getting it in front of potential users and building a user base.

With this you can you sell the app idea to potential investors.

Therefore, you have to market your app on the day before launching it in the market.

You can do this simply by promoting it on social media, and among tech journalists, investors, and mouth publicity can also be helpful.

If you want your app to become a hit in the market, you have to promote it right. All you need is a smart marketing strategy and you are good to go.

You can do this by doing things such as:

  • Identifying and targeting your audience
  • Create a marketing plan for your app
  • Building buzz and create excitement for your app

7. Protecting your app idea

Protecting your app idea is crucial to ensure that your intellectual property rights are secured and your ideas are not stolen or misused by others.

However, many app development companies are constantly looking for start-ups to say buy my app idea. You can pitch your app idea to these companies and negotiate a deal to sell your idea to them.

Several online marketplaces allow you to showcase your app ideas and get paid for app ideas.

Here are some ways to protect your app idea:

  • Apply for patent

If your app idea has unique features, you may be able to apply for a patent to protect your invention.

  • Register a trademark

A trademark grants the owner exclusive rights to use the trademark and can prevent others from using a similar mark.

  • Sign an NDA

When pitching your app idea to potential buyers or developers, it is essential to sign an NDA. An NDA is a legal contract that prevents the recipient from disclosing confidential information to third parties or using it for their purposes.

How to Sell an App Idea to Tech Giants?

Most people question how I can sell an app idea? to Apple, Google, or Facebook. It is said that these apps pay for ideas. But impressing these tech giants sie not easy as it seems. Your app should speak to the quality that’s when you can sell an app idea to them.

Here is how you can sell an app idea:

► Apple

It is one of the most popular tech companies, and many people are willing to pitch their ideas to the company. If you have a great app idea, here are a few steps by which you can sell an app idea to Apple:

  • Submit your idea through Apple’s online form for product feedback
  • Develop a clear and compelling pitch that highlights the unique value proposition of your app idea.
  • Provide detailed information about your app features, functionality, and target market.
  • Ensure that your app idea aligns with Apple’s values and goals.
  • Be prepared to sign an NDA to protect your intellectual property rights.
  • Understand that Apple receives a large number of submissions and only selects a few for development
  • Consider working with a professional app developer or agency to increase your chances of success.

► Google

Here are a few steps to sell an app idea to Google:

  • Submit your idea through Google online form for product feedback
  • Develop a clear and compelling pitch that highlights the unique value proposition of your app idea
  • Develop a working prototype
  • Provide detailed information about your app features, functionality, and target market
  • Ensure that your app idea aligns with Google’s values and goals
  • Write a marketing plan
  • Draft agreements with anyone who assisted you with creating the app

Conclusion

With this blog, you now know how to sell an app idea to tech giants or investors. All you have to take care of the app idea so that the more advance your app it will be easier to convince investors.

Just make sure your app serves the purpose of your niche and that you work with a reliable development partner. This will minimize the errors and help you with the risk factors. If you need further assistance regarding this, feel free to contact us.

FAQ’s

You can sell an app idea by developing a unique value proposition, protecting your idea with patents or NDAs, and pitching it to potential buyers, such as app development companies or online marketplaces.

The price of an app idea varies depending on its uniqueness, market demand, and potential profitability. Some app ideas have sold for millions of dollars, while others may sell for much less.

You can sell app ideas on online marketplaces such as Appsplit or Sell My App, pitch to app development companies, or use crowdfunding platforms such as Kickstarter and Indiegogo.

To sell an app to a business, you need to understand their needs and pain points, tailor your app’s features and benefits to solve their problems, and pitch your app clearly and concisely.

To submit an app idea to Google, you can use their online form to submit product ideas. It’s important to ensure your idea is unique and aligns with Google’s values and goals.

By selling an app idea to a company, you can approach them with a compelling pitch, highlighting the unique value proposition of your app idea. You may also need to sign an NDA to protect your intellectual property rights.

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