Pregnancy is just not a phase, but also a roller-coaster for a woman’s life. The worry about her children takes a toll on her mental, physical, and emotional health.

The incredible journey of pregnancy is often filled with excitement as well as questions; this is why women turn to pregnancy tracker apps like BabyCenter for trusted information at every step. Researches support this as well.

72% of participants in a survey said they used pregnancy apps during their pregnancy. Among these 45% were used for self-monitoring, 42% for education, and 36% for assurance.

Seeing such numbers, are you interested to develop a pregnancy tracker app like BabyCenter? This guide to develop pregnancy tracker apps is your one-stop guide to help you through it all.

Overview of the Pregnancy Tracker App

Market stats can help to validate your approach, but it’s just the tip of the iceberg. You can get to know about user behavior patterns and market trends for a deeper understanding.

Pregnancy tracking application market

As per reports, the global pregnancy application market size was valued at $255.43 million in 2023 and is expected to reach $1,166.06 million by 2032. That means the market is likely to increase by 18.43% during the given period.

The global women’s health market is booming, reaching $44.36 billion in 2023, and is expected to keep growing at 5.7% annually until 2030. With such staggering stats, it is not wrong to say that the health market is huge and attractive, and investing in mobile app development to enter this market might be the best decision you can take for your business.

Now, with that, let’s get to the basic concept of pregnancy tracker apps.

Pregnancy Tracker App: A Modern Tracker for Pregnancy

Just the idea of bringing a new life into the world is wonderful. And when you are responsible for keeping the unborn child safe and healthy, you want to be that much more careful. This is where pregnancy tracker apps take the wheel.

The idea of a tracker for pregnancy goes beyond age, as mothers-to-be love keeping track of every small detail. After all, who doesn’t want to be ready for the arrival of their child?

In any case, the pregnancy tracker app has the right features, functionality, and an easy-to-use design that’s warm & welcoming. In fact, more than 100,000 people search for pregnancy apps daily on Google.

This is one of the big reasons to hire a mobile app developer and build a pregnancy tracker app.

You see, the pregnancy tracker application does a great job when it comes to pregnancy tracking. They come fitted with an advanced pregnancy tracker along with other tools like ovulation tracking, countdown, health checkups, and many more.

We shall be discussing features later down the line. Meanwhile, let’s look at the reasons why mothers-to-be love pregnancy apps in the section below.

Best Pregnancy Tracker Apps to Get Inspired from

There’s a thriving market for pregnancy tracker apps. But, there’s always room to bring a new app.

Let’s take a look at what other top pregnancy tracker apps in the market have offered to the user and get inspired to replicate their success.

►What To Expect (WTE): Pregnancy & Baby Tracker App

One of the best pregnancy tracker apps in the market, WTE is known for its amazing features. In addition to the typical due date graph and ovulation calendar, it also comes with an amazing social media integration feature.

This doesn’t only allow mothers-to-be to track pregnancy but also connect with other mothers who can share their feelings.

►Pregnancy+ (Best App to Track Pregnancy)

Pregnancy is a perfect example of what you can get with an extraordinary idea and on-demand app development services.

Available on both iOS and Android, this platform comes in a free as well as paid version. In any case, the majority of the features are free for everyone to use.

In addition to insight into pregnancy and baby growth, it also doubles as an educational platform for mothers-to-be. It provides details about various stages of pregnancy and related things.

Moreover, it offers personalization which makes it stand out from the rest.

►Ovia Pregnancy Tracker App

Ovia pregnancy tracker is filled with amazing features that you will hardly find on any other platform. In addition to the personalized timeline it offers, the 3D rendering of the baby’s growth is displayed on the app.

It comes with support for many technologies as well as safety tools. It collects data and shows it in an easy-to-read and understandable format. Other than a pregnancy app, Ovia also offers a top-notch period tracker app to help women manage their periods and overall health. This is what makes this platform a top pick on the list.

►Glow (Nurture Pregnancy Week by Week)

This is definitely one of the top and best pregnancy tracking apps on the list, let us tell you why. Being a cross-platform app, it is available on both iOS as well as Android.

When it comes to tracking pregnancy, this app offers amazing detailed insight. In addition to this, it also provides miscarriage history, along with other details.

Therefore, with its main focus i.e. pregnancy tracking, it also provides additional support.

►ProDaddy (Pregnancy Tracker App for Dads)

Well, all of the pregnancy apps we discussed on the list are for mothers-to-be. However, it’s not like fathers aren’t excited about their kid’s arrival. And to cover that, ProDaddy builds a pregnancy tracker app for dads.

This is a top platform that every dad or let’s say dad-to-be absolutely loves.

In any case, let’s look at some top features to include while developing a pregnancy tracker app like Ovia in the next section of the blog.

Features of the Pregnancy Tracker App

To build a successful app, features are the backbone. Whether you want to attract new users or retain old ones, you need to fill your app with top-notch and useful features.

So, without any delay, let’s look at some of the must-have features needed to utilize in pregnancy tracking app development.

1] Easy login

Want to streamline onboarding? The best way to do this is by providing users with multiple registration options. Such as letting them register through Phone numbers, Gmail, and other Social media Apps.

By making it easy for users to enter the application, you can enhance their experience and onboard them easily on the app.

2] User Profile Management

Give authority to your users to edit their information, such as height, information about your partner, setting your due date, and more.

With the help of this information, your app can enhance and personalize women’s experience. Overall, this feature empowers them to manage their pregnancy journey more effectively.

3] Kick Counter & Timer for Contraction

To develop a pregnancy tracker app like Ovia or BabyCenter, it’s a must-have feature.

See there are several pregnancy tracking apps that allow their users to manually record each time they feel their baby move by tapping a button or logging a note.

The app tracks the frequency of these movements through a chart or some kind of graph. This way, one can understand the baseline for your baby’s activity level.

4] Mood Tracker

Whether you are developing a period tracking app or a pregnancy tracker app, it’s a needed feature. Through this, user can log their emotional changes such as being tired, agitated, cranky, etc.

You can also add an option to record moods daily or hourly to identify patterns and know about specific factors (hormones, fatigue, & stress) that might be affecting them. Tracking can help you pinpoint these triggers and develop coping mechanisms.

5] Educational Content

Knowing about pregnancy and staying well-informed throughout the pregnancy journey is the need of every expecting parent. As a result, they often look for educational content to ease their passage.

So, it can be an amazing feature to develop a pregnancy tracker app like BabyCenter where you provide detailed information on the baby’s development, changing body, mood swings, and pregnancy symptoms for each gestational week.

You can take the help of expert doctors to provide in-depth knowledge about nutrition, exercise, prenatal care, childbirth options, and newborn care authored by healthcare experts.

6] Calendar

Calendar is one of the important features utilized to create a pregnancy tracker app like BabyCenter and Ovia. The calendar feature can be a central hub for staying organized and informed throughout the pregnancy journey.

There are various functions it offers to help such as managing appointments, tracking milestones, and visualizing your progress.

7] Community

In order to understand how to build a pregnancy tracker app and make it successful in the market, community is a great feature to integrate.

This feature can help expecting mothers engage in conversations with other users at similar stages of pregnancy. Also, discuss common concerns, share tips, and celebrate milestones together. This way, you can connect with specific users for more personalized conversations and support.

8] Updates and Insights

Interactive Visualization can be a powerful tool to build a pregnancy tracker app like BabyCenter. Other than generic content, Insights can do wonders in a pregnancy journey.

You can analyze your personal data such as weight gain, mood tracking, etc. This way, the app can offer tailored recommendations or a tip that’s relevant to your specific pregnancy journey.

9] Customer Support

Customer Support is a key to unlocking the success of the pregnancy tracker app. It’s sure that customers can face issues within the app sometimes.

And, not having customer support can be frustrating which is why it’s a must-have feature to integrate while creating a pregnancy tracking app. With a 24*7 call or chat support, you can help your users during times of need.

10] In-App Messages

In-app messaging can get you an extra star rating from your user.

Utilizing these features, you can allow your users to communicate with expert doctors or professionals. By providing such features, you can make sure that your user gets expert advice whenever needed. This feature is trending and often seen in other healthcare apps too such as mental health apps.

With features out of the way, let’s talk about the development process that takes place to develop a diet and nutrition app.

Turn your pregnancy tracker app idea into a reality

How to Create a Pregnancy Tracker App? Step-By-Step Process

Do you want to develop a pregnancy tracker app? If yes, you need to understand its development.

Let’s get to know about how your app idea turns into reality:

Step 1: Find a Unique Idea for a Pregnancy tracker app

The app idea is the foundation of your vision.

Therefore, before anything else, you have to come up with a top-notch idea. And, to do so, brainstorm some thoughts, and go with the best after analyzing all the aspects. This makes everything more worthwhile.

Step 2: Market Research

As the name implies, time for mobile app market research.

In this step, you should analyze your competitor, their strength & weaknesses, and understand the challenges of women’s healthcare. Based on your analysis, you can determine your app’s USP that can separate your app from your rivals.

Step 3: App’s Design

It’s time to focus on the design of your app.

Well, one of the main reasons, many apps fail is due to poor design of the interface.

So, if you want to create a pregnancy tracker app make sure to focus on a user-friendly and minimalistic design. This helps users avoid excessive information with complex layouts. As well as it also lets them focus on the essential features that are relevant to their pregnancy journey.

Step 4: App Development

It’s time to develop the pregnancy tracker app.

Ask your developers to write clean code, & choose the best application languages and frameworks based on the app’s features & target platforms. And, implement the pre-intended functionalities.

Other than that, ensure the app adheres to security and best practices to protect the user data. But, to implement this, you need to maintain continuous communication with them.

Step 5: Testing

It’s time to conduct thorough app testing.

Through this, you can identify and fix bugs & ensure the app functions well across different devices and operating systems.

Other than that, you should upgrade your app for any technical issues to ensure that it doesn’t cause any problems to your user.

Step 6: Deployment

The Next step is to launch your pregnancy tracker app.

Once the final version is ready, it’s time to publish your app to the Play Store or submit your app to the app store following their requirements and guidelines.

It will take some time to hear back from them. But, till then you can make marketing plans to increase the download of your pregnancy tracker app.

Step 7: Maintenance

With that, you should now focus on support & maintenance services.

To ensure that your app works well, and is bug-free, it’s time to regularly monitor app performance and address bugs or issues reported by users.

You should release regular updates with new features, and enhance app security.

As we have laid the foundation of how to make a pregnancy tracker app, there is one more crucial element for the process which is:

Tech Stack to Create a Pregnancy Tracker App

Choosing the right tech stack plays an important role in healthcare app development and the pregnancy tracker app is no exception in that.

App tech-stack is responsible for user experience, scalability, and much more which is why it is known as a data ecosystem. Let’s get to know the tech stack to develop a pregnancy tracker app like BodyCenter.

Category Technology
Mobile App DevelopmentSwift, Kotlin, React Native & Flutter.
Backend DevelopmentNode.js, & Python
DatabaseMySQL & MongoDB
Cloud PlatformAmazon web services, Google Cloud, & Azure.
UI/UX design toolsFigma, Adobe, & Sketch
APIsApple HealthKit & Google Fit
AnalyticsGoogle Analytics & Firebase Analytics

How Much Does it Cost to Develop a Pregnancy Tracker App?

Now one of the main questions that every investor is curious to know “How much does it cost to develop a pregnancy tracker app?”

The pregnancy tracker app development cost can range from $30,000-$70,000. These can differ on the basis of different factors such as app design, development platform, team location, features, and most importantly complexity of your healthcare app idea.

Now, let’s understand the cost through a small breakdown:

Basis Development time Estimated Cost Description
Small-level App3-6$30,000-$40,000User profile management, due date calculator, basic appointment, push notification, etc.
Mid-level App6-12$40,000-$60,000Mood tracking, educational content, kick counter and contraction timer, integration with wearable devices, etc.
Complex App12+$60,000-$70,000+Advanced data insights, integration with multiple wearable fitness devices, support for multiple languages, etc.

Note: it’s an estimate of to cost to develop an app. To find out how much your idea will cost to make, you can contact an app development company.

Do You Want To Know the Cost to Develop A Pregnancy Tracker App

Factors Affecting the Cost to Make a Pregnancy Tracker App

There is no exact number that we can tell you as the cost can vary as per your specific needs. Now, without any delay, let’s get to know about those factors that can affect your overall budget.

A) Complexity

Among several factors that affect the pregnancy tracker app development cost, complexity is the most common one.

Complex apps require a wider range of resources. This could need more developers in some specialized skills like backend infrastructure or integration with third-party wearable devices.

So make sure to focus on strategically planning your features and focus on maintainability, this way you can create a pregnancy tracker app like BodyCenter while keeping your overall cost under control.

B) Development Team’s Location

The Location of the development team can affect your budget.

The hourly rates of developers from the USA or UK will be always higher than those of other countries. But, we will suggest not only focusing on lower rates but also making sure to check their skills and expertise to deliver high-quality products within your budget.

C) Developer Skills

A skillful & talented developer knows its worth. So, the cost to hire mobile app developers who have expertise will command higher rates than that of junior developers.

Their expertise leads to faster development times, fewer errors, and better products. However, you can optimize costs by carefully planning the development team and prioritizing the right skill sets.

D) Features

Another cost-affecting factor to create a pregnancy tracker app is “features’’.

The number & complexity of features is directly proportional to increased development time & cost. Basic features are less expensive compared to advanced features such as doctor-backed Q&A sections.

We suggest that you start with basic features and as the popularity of your app grows, you can integrate new features as per your user feedback.

E) Third-Party Integrations

Integrating third-party services in your app can be a great move. But, it can affect your cost to create a pregnancy tracker app.

Such as, integrating with wearable devices, health data platforms, and educational content APIs requires additional effort and as a result, this increases cost. Other than that, these integrations also increase the cost of maintaining the app.

Can You Make Money With a Pregnancy App?

It’s time to answer the big question, CAN YOU MAKE MONEY WITH THE PREGNANCY TRACKER APP?

And the answer is, YES.

In fact, these pregnancy apps can make millions in the market if done right.

But the question is, how? There are various ways to generate revenue and monetize a platform. But the ones that suit the pregnancy app the best are, as mentioned below:

  • Show Advertisement

You can partner with relevant businesses to offer your user ads such as maternity products or more. This way you can enhance their user experience while opening optional revenue streams.

  • Subscription Model

There are several subscription-based apps present in the market that have clearly shown that it’s a tried and tested money-making model.

You can have some premium features such as personalized insights, & an ad-free experience that makes your user pay for it.

  • Freemium Model

Freemium is a combination of Free and Premium.

One can offer a free core version of the app to users to navigate it and now it’s’ functionality.

Whereas, they can enhance experience by paying for advanced features such as exclusive content from healthcare professionals.

  • In-App Purchase

Offer specific features that users as In-app purchases within the free version. This can include a fetal movement tracker, contraction timer, etc.

This can be a great app monetization model as whatever is needed by your user. They can easily be bought from within the app.

How Nimble AppGenie Can Help You to Build a Pregnancy Tracker App?

Are you curious to make a pregnancy tracker app like BabyCenter or Ovia? You need expert guidance. For that, the best healthcare app development company, Nimble AppGenie is here to help.

You can leverage our developers, designers, and IT professional’s expertise to build a high-quality, user-friendly, and successful pregnancy tracker app that empowers expecting mothers on their journey.

Have an idea? Contact us to make it a reality.

Conclusion

Pregnancy is one of the most beautiful experiences for both mother and father. The pregnancy tracking app helps mothers-to-be feel in control of the situation and learn more about pregnancy.

Therefore, if you want someone who wants to build a market-leading pregnancy tracker app development company that will help you bring your app idea to reality.

FAQs


The cost to make a pregnancy app can be $30,000 to $70,000+. However, it’s just an estimate and the cost can increase as per your requirements.


Well, there are several pregnancy apps in the market that call themselves the best. Some of the top market-leading pregnancy tracking apps are, as mentioned below:

  • What to expect (WTE) – Pregnancy & baby tracker
  • Pregnancy+
  • Glow – nurture pregnancy week by week
  • Ovia Pregnancy Tracker
  • BabyCenter Pregnancy Tracker
  • ProDaddy


The process to develop and start a pregnancy app is, as mentioned below:

  • Validate the Idea
  • Market Research
  • App Designing.
  • App Development.
  • Test Pregnancy App
  • Deploy
  • Maintenance


Some monetization models for pregnancy tracker apps are Premium, In-app purchase, Advertising, & Subscription. Using them, you can generate great revenue for your app.