Are you avoiding user feedback while maintaining your app?
When you build an app and launch it for the end user, it must fulfill its development purpose. If not, then you should evaluate what your target user is looking for and then mold it accordingly.
But, the question is when to check for user feedback and what magic it can do for your app.
Well, once you launch the MVP version of your app, the next part is to maintain it continuously to provide maximum user satisfaction.
Here’s where user feedback should come into the picture and must be evaluated.
Let’s learn more about the same, in this blog together.
What is User Feedback?
To learn about the role and impact of user feedback during app maintenance, let’s first learn an insight about user feedback.
User feedback can be defined as the valuable opinions and suggestions that target users’ provide after using a particular product or service. This feedback can inspire companies and firms to make a change to drive the target audience.
This feedback can act as a roadmap for the businesses to expand as well as to increase user engagement. It is all about collecting data related to users’ likes, dislikes, and opinions about the product or service.
There can be a number of mediums adopted by businesses to collect users’ feedback, such as quantitative methods such as survey questionnaires or qualitative methods such as interviews.
The medium of feedback collection can differ depending on the business size and its objectives. However, the end target is to improve the user’s experience and to mitigate any issues or risks involved while using the product or service by their audience.
Now, as you are aware of user feedback, let’s take a drive to learn app maintenance in the following section.
What is App Maintenance?
Now, the question is ‘What is app maintenance?’
App maintenance is all about continuously analyzing, modifying, updating, and re-evaluating the existing software applications in a process that drives maximum satisfaction.
App maintenance importance can be determined by its role, as it helps to keep the software updated and increase user engagement.
This is an essential practice where apps are updated and maintained to increase traffic and enhance brand awareness.
Now, let’s consider the role of user feedback and its impact on app maintenance in the following section.
Role of User Feedback in App Maintenance
To drive traffic to the app, you must understand the actual demand of the users. Along with this, evaluate these insights to increase app performance in the competitive market.
The given list states the role and importance of user feedback in app maintenance.
♦ A User’s Guide to User Engagement
If the end users can’t connect to your app, there are high chance that they will abandon it. After collecting the insights from the users to implement it while app maintenance, you enhance the chances of users’ engagement.
Well, now your app includes all the essential elements or features that the target users have asked for.
Additionally, users feel valued when you include their responses to increase the performance of your app. Thus, when users feel valued and heard, they associate with your brand and adopt it.
♦ Minimizes the Threat of App Failure
In the competitive landscape, it’s essential to survive the market. Collecting feedback from the actual users and implementing them during app maintenance can automatically lead you a step ahead from the competitors.
Thus, it will reduce the risk of app failure and can provide you a competitive edge.
It will also encourage you to provide a convenient friendly interface to the target users by analyzing their preferences over the app.
♦ Ensure Timely Bug Resolution
A timely resolution of the bugs and errors in the app is important and via users’ feedback this objective can be achieved effectively. Additionally, when users feel valuable, they provide insights about the product and service which actually relates and is essential for improving brand performance.
This feedback will help you to fix bugs on time and can alert you to the issues that might have been ignored by the development team.
The actual user can provide real feedback, thus, implementing these suggestions can increase the download time and performance of the app by avoiding any technical glitches.
♦ Streamlines the App Maintenance Journey
User feedback can synchronize and simplify the app maintenance procedure. when you decide to update or maintain the app, you will automatically need to analyze what the market is here to offer in the current scenario.
This market analysis will be based on what the target user thinks about the app or treats it. Thus, here you will include users’ opinions and suggestions.
It will help you to save time over maintenance and can assist in delivering value to the end user.
♦ Assist to Avoid Negative Reviews
Once you include what the target users want within the app, this will result in ignoring any negative reviews by providing them with what they are looking for.
This is one of the important issues that most of the brands face. Dealing with negative reviews can be simplified only by including the valuable users’ feedback within the app.
When it comes to app maintenance, considering users’ views can help in neglecting negative reviews and even converting them into positive ones.
♦ Improves App Performance
Users provide feedback that is very valuable to the brands. Through the in-app feedback process, it enables you to continuously track the overall performance of the app.
Through this process, you can immediately find any bugs and errors that might cause functional issues in the future.
With advanced technologies, you can identify and mitigate errors by continuously tracking the users’ preferences and feedback. These results will result in app performance optimization and increasing brand reputation.
♦ Helps Save Money
Collecting the users’ feedback outside the mobile app maintenance process can be a time and money-consuming process. You might need to raise capital to hire researchers to collect users’ data or even be required to perform it by yourself.
Here connecting to an app maintenance company will automatically assist you in saving money and time invested to collect feedback from methods such as quantitative or qualitative means.
Users can assist you in identifying any current trends and patterns in the market which will boost overall app performance.
These were some of the benefits you owe while deciding to implement user feedback while maintaining the app.
Now, the question is how you should take insights from the users for the application.
Let’s learn it all from the next section.
How to Take Insights from Users to Boost Their Engagement?
When you get into the right procedure for app maintenance, one of the important elements you can include is the user’s feedback.
Well, to take valuable users’ insights, you should know the right ways.
Shall we learn them all here?
1. In-App Surveys
In-app surveys are the targeted questionnaires that users might prefer to answer after using the application. These surveys are designed to influence the users to answer the questions.
Such surveys can be designed to take feedback from the users over specific features. This will help developers to get an idea related to, the actual preference of the users over app use.
2. Email-Surveys
Here the surveys are sent directly to the users via email. The email address can be collected while they register for the app.
This is an important way to keep users engaged and ensure high visibility via feedback. These kinds of surveys can encourage the users to check their inboxes and take a few minutes to respond.
3. Exit Surveys
These are the kinds of surveys that can be presented to the users when they exit the app or uninstall it.
This will be helpful to gather data related to their reason for uninstalling that can be helpful to improve the overall performance at the time of app maintenance.
4. Onboarding Surveys
When the user onboards an app, this kind of survey can be presented to know about their experience about downloading it, making a profile, or creating registration.
With this survey, you can work on improving the onboarding process of the application.
5. Pop-up Surveys
These types of surveys are displayed when users are interacting with the app. They usually appear over a small window to know their insights on the app usage.
This kind of survey can help in identifying what kind of issues users are facing while using the app. The current responses can be recorded and then can be evaluated for further execution.
6. Social Media Surveys
Social media integration is in high demand due to the popularity of these platforms. You can send a survey via social media to the users and they can respond to it without switching the app.
This kind of survey is helpful in gathering data without forcing the users to be on the app while they respond to it.
7. Exploratory Reviews
These kinds of reviews can bring qualitative feedback which is beyond simply getting the questions answered via an interview.
Through this kind of method, you can conduct interviews with potential users and know their preferences for the app. This is a valuable medium to gather their candid and unfiltered feedback about the product or service, and their user experience as well.
Here you should note that the response time should be less than 5 minutes because a time-consuming feedback survey has a high chance of being left un-attempted.
These were the common ways helpful to gather users’ feedback.
Now, let’s find out some of the tools to conduct these surveys in the next section.
Tools to Collect User’s Feedback
For conducting important surveys and collecting useful target users’ feedback, it’s essential that you opt for particular tools and frameworks, right?
Well, we have covered some of them for you below.
► SurveyMonkey
SurveyMonkey is a tool that assists in running customer satisfaction surveys in order to get in-app product feedback.
This has been providing survey solutions to different businesses. Through this tool, you can frame questions about features and any other performance-related questions that may be helpful for increasing users’ engagement.
This tool works when you share a survey link with the target users and they answer it with their consent and according to their preferences.
► Survicate
You can use Survicate as a tool. It is an automatic tool for gathering the target users’ feedback in different forms such as stars, emoji’s, text, surveys, etc.
It provides you with the flexibility to target users and collect feedback by supporting and targeting basic functions.
This assists you in having pre-built templates with wide customization options that support a precise targeting audience.
► Hotjar
You can have a Hotjar feature within the app that offers a whole suite of tools for understanding user behavior as well as preferences.
This tool is used for learning as well as understanding visual representations that comprise session recordings, heatmaps as well as user feedback.
Through Hotjar, you can evaluate users’ feedback through surveys in-app feedback widgets, polls, etc.
Other than these, you can go for formsite, HubSpot, SurveySparrow, Qualtrics, and others for conducting a smooth users’ feedback collection program.
Well, after considering these tools, you might be facing issues in an unproductive and inefficient user feedback program that can’t get you enough insights, we know what it’s like.
Consider the following section to get more details.
Practices to Adopt If User Feedback Program Doesn’t Work Effectively
If you’re the one struggling with identifying the right strategies for gathering users’ feedback, then it’s time to have one.
Here’s a list of practices to adopt for implementing users’ feedback effectively.
Create SMART Goals
You must create SMART goals that are specific, measurable, achievable, relevant, and time-bound.
You should refine the goals for achieving a benchmark for success that can lead to more targeted feedback.
Revise Metrics
After revising the app goals, you should be aware of revising the metrics used to measure success. With the updated technologies, the metrics needed to be adjusted with the current ones.
Additionally, you should be able to reflect on the objectives that might result in more meaningful feedback.
Revaluate Question Design
You should consider evaluating the design of survey questions that can increase users’ engagement. While designing the questionnaire, it is essential to consider a bias-free protocol.
Additionally, you can develop open-ended questions despite being close-ended. This will be helpful to the users for providing details about their product experience.
Utilize Advanced Technologies
With the digital revolution, you should use updated technologies for framing survey questions. You might include a Computerized Maintenance Management System (CMMS) for automating feedback collection mechanisms.
These technologies can be helpful in tracking the current trends as well as issues that might not be evaluated in manual feedback collection procedures.
Educate Staff
To adopt and implement advanced technologies within the feedback collection procedure, you should train as well as educate staff accordingly.
The app maintenance can only be a success when you educate the staff about the current feedback collection process.
Ensure Timely Follow-Up
Avoiding follow-up over the feedback program can result in losing useful data. Thus, you should be able to conduct a timely follow-up of the survey feedback.
This assists in addressing the users’ issues related to feedback surveys. You can successfully address their issues and help them to identify feedback patterns.
After following these practices, you can effectively implement a feedback program for your app maintenance procedure.
Now, if you are still bothered about collecting and implementing users’ feedback for app maintenance, you should consider connecting to an experienced company.
Connect with Nimble AppGenie to Implement User Feedback While Maintaining the App
Are you looking for a company to collect user feedback and implement it for maintaining apps?
Nimble AppGenie can become your ultimate partner in this journey. Our team of experts knows the right way to maintain apps and use advanced technologies to collect your target users’ feedback for increasing overall app performance.
We provide effective mobile app maintenance services targeted to address your related issues. Our team is dedicated to delivering user-oriented applications and maintaining them to maximize users’ satisfaction.
Conclusion
Users’ feedback plays a vital role in increasing app performance. It has an impact on app maintenance as collecting the users’ feedback can assist in engaging the target users because it makes them feel valued by the brand.
Additionally, it eliminates the risk of app survival, helps to fix bugs, and assists in avoiding negative reviews. You can gather feedback from potential users via various methods such as in-app surveys, SurveyMonkey, exploratory interviews, and others.
You can adopt different practices for effectively launching a feedback program. These strategies can include creating SMART objectives, evaluating question design, etc. Connecting to an experienced app maintenance firm can help you here.
FAQs
Effective ways to collect user feedback include:
- In-App Surveys: Targeted questionnaires within the app.
- SurveyMonkey: A tool for running customer satisfaction surveys.
- Survicate: An automated tool for gathering feedback in various forms like stars, emojis, and text.
- Exploratory Reviews: Conducting interviews to gather qualitative feedback.
- Hotjar: A suite of tools to understand user behavior through session recordings, heatmaps, and surveys.
If your user feedback program isn’t working effectively, consider adopting the following practices:
- Create SMART Goals: Ensure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound.
- Revise Metrics: Update the metrics used to measure success to reflect current objectives.
- Reevaluate Question Design: Design clear, unbiased questions and include open-ended questions for detailed feedback.
- Utilize Advanced Technologies: Use tools like Computerized Maintenance Management Systems (CMMS) to automate feedback collection.
- Educate Staff: Train your staff on the importance of feedback and how to handle it effectively.
- Ensure Timely Follow-Up: Conduct regular follow-ups on feedback to address user issues promptly and identify patterns.
Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.
Table of Contents
No Comments
Comments are closed.