Smart TV has came a long way, they have become an integral part of our entertainment ecosystem. With the rise in demand for Smart TVs, the need for innovative and user-friendly Smart TV apps has grown exponentially.
Moreover, they are software applications designed specifically for Smart TVs. They enhance the functionality of Smart TVs by providing access to a wide range of content, services, and features.
These apps can be entertainment-centric, educational, or productivity-oriented.
According to the report, the global smart TV market size was valued at USD 197.82 Bn in 2022 and is expected to reach an annual growth rate of 11.4% CAGR from 2023 to 2030.
This report shows that the number of Smart TV app development companies in the market offer amazing platforms that provide customers with a better experience.
Now If you are planning to invest in the Smart TV app development market it’s time for you to consider it right away. The market growth of the Smart TV app is not slowing down any time soon.
With this being said, let’s dive into the blog here we are going to discuss, the features of smart TVs and the development process with the cost consideration for developing smart TV apps.
Smart TV App Development: Market Statistics
Before you develop app for smart TVs, it is necessary to look at the market segment. The smart TV market is expected to reach $284.19 Bn in 2025 at a CAGR of 10%.
70% of TV was sold globally in 2018, after that the rise of innovation in the smart TV segment has surged. By the year 2025, it is estimated that the smart TV market in the US will have generated approximately 67 billion US dollars.
Moreover, the consumer inclination towards OLED and QLED displays and a few other factors surged the demand for smart TVs.
These reports show that the increasing popularity of smart TVs indicates that users want to use more convenient services for a better viewing experience.
Brief about Smart TV Apps
Smart TV apps, also known as Smart TV applications, are software programs designed to run on smart TVs. These apps enhance the functionality and usability of smart TVs by providing access to a wide range of content, services, and features beyond traditional television channels.
Moreover, Smart TV apps offer diverse functionality including streaming video content, playing games, accessing social media, browsing the internet, and more. They transform smart TVs into versatile entertainment and information hubs.
Plus, you can build video streaming app and some of the best smart TV apps like Netflix, Amazon Prime, and Disney Prime have their Smart TV apps to streamline the watching experience of users.
Types of Smart TV apps
Smart TV apps come in various types, catering to different interests and needs. Here are some of the common types of Smart TV apps:
Streaming Apps:
- Video-on-Demand (VOD): Apps like Hulu, Amazon Prime Video, Netflix, and Disney+ offer a vast library of movies, TV shows, and original content for streaming.
- Live TV Streaming: Services like YouTube TV, Sling TV, and Hulu + Live TV provide live streaming of cable and network TV channels.
- Music Streaming: Apps like Spotify, Apple Music, and Pandora allow users to stream music and create playlists.
Entertainment Apps:
- Gaming: Smart TVs can run gaming apps, including casual games, interactive games, and even console-like experiences.
- Social Media: Apps like Facebook, Twitter, and Instagram offer access to social media feeds and content.
- Trivia and Quiz: Apps like HQ Trivia and QuizUp provide interactive trivia and quiz games.
Educational Apps:
- eLearning: Educational apps like Khan Academy and Coursera offer video lessons and courses on various subjects.
- Language Learning: Apps like Duolingo and Babbel teach languages through interactive lessons.
- Documentaries: Apps like CuriosityStream provide access to documentaries on science, history, and nature.
News and Information Apps:
- News: Apps from news outlets like CNN, BBC, and NPR deliver up-to-date news articles and videos.
- Weather: Dedicated weather apps offer forecasts, radar maps, and weather-related content.
Smart Home and IoT Apps:
- Home Automation: Apps like SmartThings and Apple HomeKit allow users to control smart home devices.
- Security: Security camera apps offer live video feeds and alerts for home surveillance.
Kids and Family Apps:
- Educational Games: Apps like ABCmouse and PBS Kids offer educational games for children.
- Cartoon and Entertainment: Apps provide access to kid-friendly content and cartoons
Benefits of developing smart tv apps
Smart TV App Development Infograph
Best Smart TV Platforms
· Android TV
It was developed by Google, it is known for its user-friendly interface and integration with Google Services. Plus, android smart TV app development offers access to a vast library of apps and games from the Google Play Store.
If you are considering android tv app development you have to hire experienced mobile app development company.
· Apple TV
Apple TV is Apple’s smart TV platform, designed to work seamlessly with other Apple devices and services. Also, it offers access to Apple TV+ streaming service, the App Store, and popular streaming apps.
· Samsung Smart TV
Samsung’s Smart TV platform is featured on a wide range of Samsung TVs. It provides a user-friendly interface and access to a variety of apps, including streaming services like Netflix, Amazon Prime, Hulu, etc. Plus, if you consider Samsung smart TV app development include features like Bixby voice control and SmartThings integration for smart home control.
· LG WebOS
Another great platform is LG WebOS which is praised for its intuitive and visually appealing user interface. It offers smooth navigation and easy access to popular streaming apps.
Moreover, LG smart TVs are known for their Magic remote, which includes motion control and voice recognition features.
· Roku TV
Roku smart TV platform is a very different smart TV platform than the others. It is known for its simplicity and extensive app support. The Roku devices and TVs provide access to thousands of streaming channels, including free and paid options.
Key Features of Smart TV Mobile App
Smart TV mobile apps, also known as remote control apps or companion apps are designed to enhance the functionality and convenience of Smart TVs. It allows users to control their TVs and access additional features from their mobile devices such as smartphones or tablets.
Look at some of the amazing features of the Smart TV mobile app:
· Voice Search
Today, a lot of folks like using digital helpers like Google Assistant, Amazon Echo, and Alexa. If you want to create smart TV apps, it is important to make sure it work smoothly with digital assistants.
Moreover, with voice commands user can search for things on the app.
· Obvious Focus
Smart TV app has focused state. Unlike in laptops and smartphones where users can simply move a mouse to tap on icons. Whereas in smart TV users rely on remote controller for navigation.
Therefore, it’s crucial for smart TV app developers to ensure that the focus on elements within the app is clear and noticeable.
· Smart Recommendation
When it comes to smart recommendation it keeps track of users search history, browsing habits tastes and preferences. With this information it suggest the most relevant content according to the user taste.
However, this feature is beneficial for all across categories of smart TV apps. For example, an e-learning app on the Google Smart TV platform, provide suggestions related to videos and courses tailored in browsing history and interests.
· Integrated Media Player
When you incorporate media player into your smart TV app it opens many opportunities for users to indulge in audio and video for larger TV screen.
This feature will expand entertainment horizons for the user it’s a smart move for cross-platform smart TV development.
Now if you are planning to integrate this feature its time for you to hire a mobile app developer.
· Remote control compatibility
In smart TV apps, users rely solely on their remotes for navigation. It is essential to provide them with the smooth and user-friendly navigation.
The remote control compatibility should be on point while using OTT platform.
Moreover, if you want to create a user-friendly smart TV vision, consider hiring an expert OTT app developer.
· Friendly & fast navigation
We have talked about all the feature that make your app stand out. Now if you want your user engaged with your app its your responsibility to provide them with the best effective approach.
If you are considering Apple TV app development or seeking smart TV app development services, make sure to provide your users with user friendly interface.
Step By Step Guide: Smart TV App Development
In the above section we have discussed the key features of Smart TV app, let’s dive into the process of Smart Tv app development:
1. Deciding on goals:
The first and foremost important thing to do is to decide on purpose and objectives of your app. You can do this by brainstorming the idea or analyzing market needs and trends.
2. Choose the Right Platform:
Now decide on right platform is most crucial part of the process. Choose which platform work for you such as Apple TV, Android TV or Samsung Smart TV or others.
However, each platform has specific tools and development guidelines. It is essential to choose the platform carefully as it can increase the cost of development.
3. Plan Your App:
After deciding on features, its time to plan or outline your app’s functionalities and user interface. Work on proto that help your users with navigation while using a TV remote.
4. Design the User Interface (UI):
Ask you team of UI/UX designers to design and create lucrative frontend of the TV app. Make sure that the layout and elements of the app is easy to navigate with remote control.
5. Development:
It’s time to begin the development process, ask your team of backend developers to write clean code. All you have to do is to maintain the communication between developers so that there is no confusion left regarding app.
6. Testing and Quality Assurance:
Testing is most crucial aspect of app development. It’s important to test before launching it in the market. Ask you team of developers and QA to rigorously test the app before launching it in the market.
7. Integration of Smart TV Features:
Don’t forgot to integrate smart TV features like voice recognition, gesture control and TV remote functionalities.
8. Content Licensing (if needed):
If your app is provide streaming content, you have to secure the necessary license for the content you are planning to offer.
9. Submission to App Stores:
Now you have to submit your app to the app store for approval , all you have to do is to follow specific guidelines and requirements for app submission.
10. Marketing and Promotion:
After submission of app work is not complete you have to develop marketing strategy to promote the smart TV app. Promote it on social media platforms and invest in paid advertising which is beneficial for your app in the long run.
11. Monitor and Update:
Lastly, continuous monitor user feedback and app performance. With that feedback make changes to the app and improve the app functionality and address any issues.
This process will ensure your app success.
How much does Smart TV App Development Cost?
The smart TV app development cost depends on the factors based on complexity, features and developers rates. Basic app without any advanced features will cost less, while complex one’s will be more expensive.
When you consider budgeting for development, its essential to include testing, maintenance and marketing expenses.
Additionally, your company geographically location can also lead to variations in cost. If you consider all the factors that affect the cost of development, the Smart TV app development can range within $20,000 to $40,000.
Final Words
Technology advancements has changed the way of human entertainment and television came a long way. The popularity of Smart TV apps and their anticipated increase in adoption has made many entrepreneurs and businesses to invest in the smart TV app development.
So, if you are planning to create Smart TV apps feel free to contact us we are experienced mobile app development company in entertainment and media streaming app.
FAQs
Smart TV app development involves creating software applications that run on Smart TVs, providing users with access to various content, services, and features directly on their television screens.
Developing a Smart TV app allows you to tap into a growing user base, expand your brand’s reach, and offer an interactive and engaging TV experience to your audience.
Smart TV apps can be developed for platforms like Apple TV, Android TV, Samsung Smart TV, LG WebOS, and more, depending on your target audience and goals.
Challenges include platform fragmentation, user interface design, performance optimization, accommodating limited input methods, and content adaptation.
The cost varies based on factors like platform choice, complexity, features, and development location. On average, it can range from $20,000 to $40,000.
Common languages include JavaScript, HTML5, Swift, and Java, depending on the platform.
You can monetize through ads, in-app purchases, subscription models, or offering premium content.
Focus on user-friendly design, performance optimization, regular updates, and marketing strategies to promote your app.
Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.
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