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28 Jul 2020
Jermaine Trotman

Why Mobile App Store Optimization Is Crucial For Your Mobile App Growth?

What is App Store Optimization?

ASO Sometimes Overlaps SEO

  • Quick app content discovery
  • App Indexation
  • Ranking algorithms, that are based on:
    1. App quality
    2. Relevance
    3. Freshness
    4. Brand value
    5. User’s perceived value (i.e. ratings and reviews, engagement)

The Difference between ASO and SEO

Why is App Store Optimization crucial for your App Growth?

How do users find Mobile Apps?

The benefits of App Store Optimization

  • Improve Your App Visibility
  • Get discovered by most relevant users
  • Boost app downloads
  • Reduce user acquisition costs

Factors that Affect App Store Optimization

  • Keywords
  • App Title
  • # of Downloads
  • Reviews and Ratings

Your App Store Optimization Foundation Guide

  • Keyword Research
  • App Name, title, description, and URL optimization
  • Rating and review generation and management
  • Google SERP indexing for the App
  • CTR (Click Through Rate) Optimization
  • Etc.

In-App Store ASO Techniques

  • App Name, URL, and Subtitle
  • Keyword Fields
  • Rating and Reviews
  • Download Enhancement’

Frequent App updates helps in ASO

5 Tips For Advanced App Store Optimization

  1. The mobile app stores should use keyword triggers in the name, title, description, and other fields of your app listing. Therefore you should conduct thorough keyword research prior to the app listing.
  2. The presentation of your app on the app store product page has a significant impact on the conversion rate of your app. Conversion rate optimization should be your continuous focus to generate more downloads. You need to include the most relevant thumbnail images and screenshots of your app in the app store product page. It will directly boost app downloads and conversion rates.
  3. The app icon should be creative enough to catch the eye of the app store users. This improves your chances of getting more traffic on your app store product page over your competitors. After all, mobile app marketing is about creativity.
  4. A/B testing for your app store fields is very crucial for effective ASO. The experimentation and hypothesis testing is crucial for your app. This way, you increase your chances of getting every ounce of value from the possible ASO areas within the app stores.
  5. You should consider utilizing Apple’s Spotlight Search. The spotlight search enables users to search for the apps they’ve already installed on their mobile device in the past.
  6. You shall localise your product page for every country that you post your app for. A blind translation of language isn’t sufficient for this. Localisation gets you in touch with different culture, search and behavioural habits. Therefore, when launching the app for a different country, you should adopt the relevant language, provide app screenshots in their language and utilize culture-specific engagement tactics. 
Jermaine Trotman

Jermaine Trotman is the co-founder of Nimble AppGenie, a company renowned for its bespoke mobile app development and web development in e-wallet app development and fintech development.

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