Many people have gone through the process of providing a good definition
of what an MVP is. The pioneer most famous MVP campaigner is the author
and pioneer of the Lean Startup methodology, Eric Ries. He gives the
following definition of a MVP:
A Minimum Viable Product is that version of a new
product which allows a team to collect the maximum amount of validated learning
about customers with the least effort.
In this article, we will walk you through what an MVP is, why it is integral to
a business, and how to build it within a short time frame.
MVP refers to the MINIMUM VIABLE PRODUCT. The first version of a
product is often called the Minimum Viable Product (MVP) . In mobile app
development, a MVP is a basic version of an application. It’s a process where
a new product is developed with core functionalities, to test how the target
audience would respond. Then, the actual product, with a full set of
features, is developed after feedback is received from the early adopters.
A MVP helps in the testing and designing stage, before delivering the final product. MVP development plays an important role in web development and app development as this process helps business owners understand which features are important to their users.
Several businesses have pitfalls while trying to launch a minimum viable product for a mobile app or a web. That is why it is important to understand the building process of an MVP.
An MVP can take many forms.
It can be some drawings, a slide deck, an interactive prototype, an HTML demo or a fully functional product / application. The simplest example is on the picture below.
The purpose of an MVP is to launch a product quickly, test your concept, and do this within a reduced budget. This approach allows you to collect user’s feedback on the primary use of the product, and then include this feedback in future iterations of the product. With the help of an MVP, one can find the right audience, understand the value of your application
based on first-hand user experience, and save time on product changes in the
An MVP has three key
- It has enough value that people are willing to use it or buy it initially.
- It demonstrates enough future benefit to retain early adopters.
- It provides a feedback loop to guide future development.
The catch to this development technique is that it assumes that
early adopters can see the vision or promise of the final product, and that
these early adopters provide the valuable feedback needed to guide developers
This suggests that technically orientated products used by
technical users may be most appropriate for this type of development technique.
Entrepreneurs very often make the mistake of
starting with a grand solution to the problem. They then deliver an MVP, but
the market doesn’t respond because they haven’t taken the required journey to
identify a solution that the market wants. The result? An unviable MVP, which
often results in a necessary pivot.
One key thing
to be aware of before testing your MVP, is defining your success metrics. If the
initial MVP doesn’t succeed, the decision has to be made to iterate and try
again, or to close it down and move on.
Many of the most successful software tech companies started with a MVP. Twitter started as an SMS service with no website or app to speak of. They got feedback and traction, iterated on the idea and developed into one of the most successful communication platforms in the world.
Make sure your planned MVP aligns with your business objectives.
step in developing your MVP, is to make sure the product will align with your
team and your company’s strategic goals.
those goals? Are you working towards a revenue number in the coming six months?
Do you have limited resources? These questions might affect whether now is even
the time to start developing a new MVP.
purpose will this minimum viable product will serve. Will it attract new users
in a market adjacent to the market which your existing products are in? If launching
a product in an adjacent market is one of your current business objectives,
then this MVP plan is likely to be strategically viable.
But if your company’s current priority is to continue focusing on your core markets, then you might need to shelf this idea and focus instead on an MVP designed to offer new functionality for your existing customers.
Start identifying specific problems you want to solve
Now that you’ve determined your MVP plans align with your business objectives, you can start thinking through the specific solutions that you want your product to offer users. These solutions, which you might write up in the form of user stories, epics, or features, do not represent the product’s overall vision—only subsets of that vision.
You will need
to be strategic in deciding which limited functionality to include in your MVP.
You can base these decisions on a number of factors, including:
- User research
- Competitive analysis
- How quickly you’ll be able to
iterate on certain types of functionality when you receive user feedback
- The relative costs to
implement the various user stories or epics
Build your MVP
Once you have decided upon the main features, and have learned about the market needs, you can create your MVP. Keep in mind that a prototype is not intended to be of lower quality than a final product, as it still needs to fulfill your customer’s needs. Therefore, it must be easy to use, engaging, and suitable for your users.
An MVP aims to solve a user’s core problems with an
application, by identifying the pain points and then focusing on offering
viable solutions. All you need is brainstorming, followed by planning,
designing and software development. If you add targeted advertising for the MVP,
it will result in optimisation of your project’s value and reach to potential
Developing a minimum viable product requires experience. If you need any help in building an MVP for your project, or you would like a consultation, reach out to us at nimbleappgenie.com or email@example.com.
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