Developing mobile apps have become a trend today.  And in the world of mobile app development, a concept that most are still unfamiliar with is White label App Development.

When you want an app for your business, you are faced with some choices. This includes developing a custom app with help of an in-house team, hiring an outsourcing company, or buying a white label app.

Now, the problem is before you choose any one of these, you want to make sure you know everything about them. And in the case of white-label, there are some interesting pros and cons that you should have a look at.

Since there are still some people who are largely unfamiliar with the concept of white label mobile applications, in this blog, we shall be discussing everything you need to know about the same, including pros and cons.

So, if you are interested in white-label apps, read these blogs till the end.

What Is White Label App Development?

The concept of the white label isn’t native to mobile app development. And you might have seen the word mentioned quite a lot around the world of business. Now, white label app development isn’t all that different.

In simple terms, white label apps are created by Mobile App Development Companies with the goal of reselling them. And the business that buys the same can re-brand it in their name.

With this concept, businesses and start-ups get full-fledged mobile applications with the least investment possible.

The companies that develop white-label, may create a fully functional app that has the entire necessary feature, based on extensive market research, etc; or they can build a bare bone framework that provides a little more personalization to the buyer.

Nevertheless, the latter one also contains the entire basic feature. We shall be discussing the different types of white label apps later on.

Coming back, a company doesn’t only by a white-label app solution for their own use but also buy to resell it to a third party. And this gives rise to an extensive network of the same. There are various reasons why everyone loves white-label apps.

We shall be looking at pros and cons later down the line, but let’s first discuss the different types of white label apps.


Types Of White Label Mobile App

As per customer demand and the market needs, we have different types of white-label mobile app development services. Here, we have two different types of white-label apps. And these are, as mentioned below:

  • Bare-Bone White Label App

As the name suggests, bare bone white-label apps come with all the basic features, functionality, etc. You get everything but the front-end code.

Yes, you read that right, this type of white label app comes with the back-end code only. This gives the buyer liberty to customize the front-end as per their own preferences.

  • Ready-to-Launch White Label App

As opposed to the previous one, a ready-to-launch solution can be launched to the market as soon as it is bought.  It comes with everything including a complete front-end.

However, one drawback is that this solution doesn’t provide you with much flexibility in customization.

These are two type of white label app development services that you can come across. With this being said, let’s look at some popular examples of, white-label apps.

White-Label App Example


Pros Of White Label App Development

Pros Of White Label App Development

Now that you know everything about white label app development, it’s time to look at the pros. We shall be discussing the drawbacks in the next section. Therefore, with this being said, let’s get right into it:

  1. Easy on Pocket

This is one of the best advantages that comes with white label apps. And considering the every growing expensiveness of the business world, white-label app’s cost-effectiveness does stand out.

Even when compared to other types of mobile app development, whether it is android or iPhone app development, this option is significantly cheaper. The reason behind this is quite simple, conventional mobile app solutions are developed exclusively for you. That means you are paying for everything as you are getting everything.

But this is not the case in white-label app development, for the solution developed here is sold to multiple clients. Thus, driving the cost-to-profit margin significantly higher. And what this also means is a much cheaper solution for you.

  1. No Stressful Development

One thing that everyone can agree on is, that the mobile app development process is quite stressful. You have to deal with many aspects and manage different things to make sure you are developing the right thing. And this can go on for months at end.

Now, this is something that is completely absent when it comes to white label apps. Since you don’t have to deal with any aspect of development, you are leaving behind a lot of stress. All you need to do is consult a company and buy the solution.

  1. Avail On Demand

Creating a mobile app of your own takes a lot of work as we discussed in the previous section. You have to hire mobile app developer, combine various components, and a lot of other things. In addition to being stressful, it is a lot time-consuming.

And when you talk about white-label mobile apps, they are readily available on demand. All you need to do is go and buy these apps; that’s it. You don’t need to worry about anything at all. This is yet another top advantage that you get with the white label app development.

  1. Better Branding & Marketing

It goes without saying that branding and marketing are an important part of creating a successful business and mobile app. And there is a lot that goes into impactful branding and marketing of the solution.

But with white label mobile apps all of it has been made simple, better, and instantaneous. In fact, these solutions are made to be rebranded and personalized as per business needs.  This makes the whole marketing process a lot easier for the business using the white label solution.

This is one of those points that makes white label apps people’s favorite and a good choice for your business.



  1. Mobile App Maintenance & Support

Mobile app maintenance and support are one of the most important parts of keeping an app consistent in the market. And there are a lot of reasons why this is important. However, this is something that you have to pay for it.

Again, in case of white label development, the company that developed the app also provides maintenance and support. They have a dedicated team of experts who will look after your apps and keep you updated on the same.

  1. Faster Time-to-Market

Time to the market refers to the total time taken from the ideation stage till when the app is deployed into the market. And from buyer’s perspective, time-to-market for white label apps is impressively faster than its alternatives.

Meaning you don’t have to wait months for your mobile app to be ready. As you can find a white-label app for your business, and close the deal within a day.

  1. Reduce Risk of Failure

When you develop an app from scratch, the risk of failure is quite high. The reason being that, it is totally built on market research, information, and preferences of clients, and there is no guarantee that it will succeed.

On the flip side, white label applications are tried and tested. While not absent, the risk of failure is quite low here. The white label solutions are tried and tested solutions which are being used by multiple clients with evident performance.

These are some of the top advantages or in other words “pros” of choosing white label apps as your preferred choice. However, as with everything good in the world, there are also some drawbacks. And the cons of white label apps shall be discussed below:


Cons Of White Label Apps

Cons Of White Label Apps

White label application comes with all the bells and whistles. But this doesn’t mean there aren’t drawbacks. Some of these drawbacks shall be discussed in this section.

  1. Limited Customization

There is some strong reasons why people choose a conventional mobile app development company instead of a white label one. And one of these is the limited customization the solution offers. While this isn’t something that highly affects the performance of the mobile app, it can be a deal breaker for some.

The reason behind this is also quite simple. White label apps as we know them, aren’t built for a single customer, but many. For that reason, the ready-made mobile application doesn’t allow high customization of the solution.

It goes without saying that, it will allow you to personalize the app enough to differentiate it, but you won’t be able to change the major components of the same.

  1. Brand Overlap

This factor is directly connected with the previous one. You see, since the solution can only be customized to an extent and the same is sold to multiple clients, it might lead to brand overlap.

Now, your app and the app of another brand that bought the same white label app solution won’t be a copy of each other but they won’t be two opposite ends either. This is quite a con if you prefer form over function.

  1. Source Code Ownership

This is yet another factor that can be a deal-breaker for many businesses. You see, the company will be handing you over the application but you won’t get the source code ownership or access to the server. This is something that will be handled by app development agency.

However, this can be a fair trade to make for a cheaper price, no maintenance, and a faster time to market.

These are some of the drawbacks. However, as you saw, the pros significantly outweigh the cons. And while we are at it, let’s see how our white label app solutions compared to custom mobile app development.



White Label Vs. Custom App Development

We saw everything one needs to know about the white label mobile app till now. And you might have already found yourself comparing it with conventional custom mobile app development.

Custom app development as we know it gives you a  mobile app built for your business as per your preferences from the ground up. It’s totally custom-made for your needs and goals. For that reason, it involves an extensive development process with various steps.

Moreover, you develop a custom interface and design while including the feature that you see useful.  Now, you can hire iOS or android app developers to create a custom mobile app or even choose hybrid mobile app development.

When comparing custom mobile apps to white label ones, there are some major differences. For instance, the former takes a long development time with a slower time to market. Plus, custom apps are also considerably more expensive. But then again, you are getting a tailor-cut solution that goes well with your business needs.

This doesn’t mean white label lack behind. As you don’t have to worry about development, maintenance, or even server or code, all you need to do is buy the solution and enjoy the application. At the end of the day choice between a white label and custom mobile app Development Company depends on your needs and preferences.

How Much Does White Label App Cost?

There are several factors that can affect the cost of white-label mobile apps. Some of these factors are, as mentioned below:

Type of White Label AppComplexity of SolutionSize of the App
Features & FunctionalityCustomizabilityPlatform

While it is not possible to accurately predicate the White Label App Cost, it may fall anywhere between the range of $5,000 to $ 65,000.



White label apps carry some irresistible advantages that attract a lot of people from across the United States of America. After learning about the concept, if you too want to get a white label mobile app for your business and start generating record-breaking revenue, it is advised that you consult a globally recognized white label app development company.