Key Fitness App Market Statistics: A Complete Guide to Numbers

The versatility of mobile applications has shown a dynamic growth in the coming years. The pandemic has changed the way to deal with the user’s health. The health and fitness apps are developing a plurality of directions, through covering the target audience. Additionally, COVID has triggered the large-scale usage of fitness apps.

The rise in the current fitness market trends in the industry such as the use of updated technologies, can help enhance your brand.

If you are a journalist or a researcher looking for quality mobile fitness app statistics, then this blog will be helpful to you.

Along with this, if you are looking to enter the industry, these market insights will help decide all the essential parameters such as demographics, the interest of the users, and their current behavior pattern. This blog can be effective here.

Shall we start the journey?

Rise of Fitness Apps: An Overview

As the health and wellness market is taking the stage, the fitness industry is experiencing a huge bang in personalized and innovative experiences.

People are no longer satisfied with the general approach. And, this is why they are seeking help with customized workout plans and activities that cater to individual needs and goals.

As a result, fitness apps like Peloton, Nike Training Club, & Strava, etc. which have something different to offer are growing tremendously. They didn’t only offer convenience but also offered high-quality and personalized workouts that one can do without leaving their home.

With amazing innovations and feature-rich solutions, the fitness industry has adapted to an even greater level of engagement and turned boring exercises into a fun and engaging experience. And, this is why this industry is thriving.

Let’s look at compelling fitness statistics that paint a picture of this amazing transformation.

Global Fitness App Market

• You see, the global fitness club market was valued at $98.14 billion in 2023 and is likely to reach $172.95 billion by 2028, growing at a CAGR of 12% during the given period.
• Fitness trackers are also not lagging and playing a crucial role in the evolution of the fitness industry. Adoption of fitness trackers was accelerated from $47.36 billion in 2022 to $53.94bn in 2023 and will see a rise of $182.90 billion by 2030.
• Coming to regions, Asia-Pacific is the fastest-growing region in the fitness industry, and that too because it’s driven by increasing health awareness and rising disposable income.

• The revenue in the fitness apps market is expected to reach US $6.86 billion in the year 2024. Additionally, this revenue is further expected to show an annual growth of 7.96% resulting in the projected market of US $10.06 billion by the year 2029.
• As per Gitnux, 56% of users now access fitness apps 10+ times each week. Post-pandemic, these apps were downloaded 46% more than usual.

• The fitness app market size is valued at USD 9.23 billion in the year 2023, it is expected to grow at a CAGR of 14.8% from the year 2024 to the year 2030.

After learning about the global fitness market apps, and revenue consideration, it’s important to continue with the demographics.

Let’s switch to the following section.

Demographics: Fitness App Market Statistics

For creating a fitness app or to enter the market, it’s vital to know about the current usage and its demographics.

Here are certain important stats related to the fitness app industry and its usage among men and women.

• Based on 2019, mobile health and fitness apps are used by 23% of consumers in the United States. Compared to health apps, workout apps, and meditation apps have reached 36% of U.S. consumers.
• The number of adults aged between 20 and 64 are the largest gym-going demographics.
• Individually, the Nike Training Club app has 1.8 million active users, Similarly, Fitbit has over 500,000 monthly active users, MyFitnessPal has over 50 million active users, Minute Workout has over 30 million installs, and Sworkit has over 10 million downloads.
• Additionally, more women (64%) use health apps than men (46.8%).
• You can compare it to the people aged 18-44 (46%), more people aged 60+ (74.5%), and more people aged 45-60 (57.6%) who have used the app during a pandemic.
• Women make the use of 60% of fitness app users and play a crucial role in the operation and development of these apps.
• In the survey conducted in the United States in March 2017, it was found that 24% of female respondents utilize an app for tracking their fitness.
• Additionally, the global women’s activewear market has been valued at $20.6 billion in 2022, it is further projected to grow at a CAGR of 21.6% from 2023 to the year 2032 and is reaching an estimated amount of $42 billion.
• There are 60% of fitness app users are women and a significant proportion of them are millennials and Gen Z.
• Along with this, as of the year 2023, there are 35% of women and 34% of men in the United States, are the people who own a wearable fitness or wellness device including Fitbit, Garmin, or a smartwatch.

These were some of the proportions of fitness app market statistics which is needed to be considered. Now, let’s consider the stats about top fitness apps and their related numbers in the following section.

Top Fitness Apps and Their Statistics

To know the current market, it’s vital to evaluate famous fitness app statistics.

Here is the list of top fitness apps and their number of usage.

1. Fitbit

Fitbit has sold over 6.6 million units of its smart fitness devices in the year 2023. Here, the diet and nutrition app users have reached 1.4 billion in the year 2022.

Additionally, 40.2% of the Fitbit users are from the age group of 25-34 age group.

Currently, the app has a revenue of $1.04 billion revenue in 2023. The active users of the app in 2023 were 38.5 million.

2. MyFitnessPal

MyFitnessPal has empowered over 200 million users in over 120 countries to enhance their health by tracking their food and recording their exercise activity.

The app generated $310 million in revenue in the year 2023, which is about a 25% year-on-year increase.

Along with this, the platform has recorded that it had 200 million users when it was sold by Under Armour to Francisco Partners.

3. Fitbod

There are over 10 million users who have logged billions of exercises with the app. The Fitbod app has over 1 Million users.

Additionally, the app is effective in engaging the users with its latest technologies. This app assists in setting fitness goals and helps the users to tack it with the right kind of exercise.

The app can help address the issues of the users, and thus, it has become the most used platform in the fitness industry.

4. Nike Training Club

Nike training club downloads count to 10M+. These fitness app stats can be evaluated from the satisfaction level of the users with the platform.

The app is available in 19 languages within over 200 countries along with this, it has 1.8 million active users, who are performing 500,000 workouts per week.

It is one of the important apps, where the users can identify useful exercises helpful to engage them in the long run.

5. Strava

Strava is one of the leading fitness app platforms for active people with more than 125 million athletes in more than 190 countries.

The app connects millions of users with exercises and helps them to achieve the aim of the project.

Here the users can find fitness plans based on their requirements and can connect with thousands of trainers more simply.

6. Peloton

The Peloton app has 1 million+ downloads and 14.1K reviews representing the value and need of the platform around the market.

The fitness app market usage represents its boom in the current era and competitive landscape.

With the help of its latest features, the users can successfully connect with the app and their respective coaches.

Fitness App Industry Trends

The fitness industry thrives on trends. And, as there are several elements including mindfulness, meditation, nutrition, and recognizing the importance of holistic well-being that will be the center of attention.

Let’s dig deeper into these and get to know about these fitness app trends in detail.

► Virtual and Augmented Reality in Fitness

The popularity of virtual fitness and online workouts surged during the pandemic, this trend is likely to continue in 2024.

And, taking things further, many fitness apps & gyms/clubs are embracing cutting-edge AR-VR technology to make exercise more fun.

As the market of these technologies will accelerate with a projected $80 million by 2025, fitness will surely be one of the leading industries to use VR & AR.

As per a report, 1/3 of consumers are interested in using VR among which 32% were positive to attend a fitness class in VR. And, you very well know what that means? That simply represents a growing openness of users to utilize VR for exercise.

► Wearable Technology Advancements

As wearable fitness technology continues to evolve, fitness apps and devices may integrate more advanced tracking features and personalized insights.

This could include real-time biometric feedback, AI-driven coaching, and more accurate health monitoring.

If reports are to be believed, the US wearable market will see an increase from $17.2 billion to $23 billion. One major reason for this increase is the fitness equipment market, whose growth is predicted by $300 million between 2022 to 2026.

► AI-Driven Personalized Fitness Plan

With the increase in the development of AI apps, the future seems AI-driven.

Fitness apps will leverage AI to provide more personalized workout plans, nutrition recommendations, and progress tracking.

Moreover, advanced AI algorithms can tailor exercise routines to individual fitness levels, goals, and preferences. For example, Future Fit uses AI technology to create customized workout plans based on user assessments and feedback.

This trend shows no sign of slowing down; translating that AI in the sports and fitness industry will increase by 26.8% growth rate between 2021 & 2026.

Believe it or not, such AI-based fitness industry statistics surely suggest that soon AI will become a familiar sight at the gym.

► IoT-Enabled Fitness Devices

IoT has been a buzzword going around for a few years in fitness.

However, it is said that there will be more advancement in it with wearable and sports attire such as smart shoes will be able to collect your body movement. This way one can get better insights about their health.

It’s not surprising to say that the global IoT in the healthcare market including fitness is expected to reach a staggering $332.67 bn by 2027.

► Mindfulness and Mental Well-being

There are several mental health apps displaying the growing importance of mental well-being. These apps are basically popular among young adults with 75% of users aged 18-34 years old.

Many believe the apps are quite effective, 51% reported a reduction in symptoms of depression & 47% in anxiety after using the apps regularly.

Mental health apps designed to combine physical exercise with mindfulness practices like meditation, breathing exercises, and stress management may gain popularity. Example: Fiit offers a blend of HIIT, yoga, and mindfulness classes, combining physical and mental fitness.

► Gamification and Fitness Gaming

Fitness apps incorporating gamification elements such as rewards, challenges, and levels may attract users seeking a fun and engaging workout experience.

To enhance it even more, the apps use points, rewards, and leaderboards-like elements. Many believe it’s a top fitness app idea that can disrupt the growing market.

If fitness industry growth statistics hold merits, then gamification is quite effective as 61% of people who interacted with gamified elements used the app for 6 months. Example: Zombies, Run.

Fitness App Usage as Per Region

Now, it’s time to learn about the use of fitness app statistics based on the region.

Here is the list of regions and demographics accordingly.

• The fitness app industry within the Asia-Pacific region is valued at $240 billion annually.
• The market size of the app in China amounts to $109.3 billion, whereas Japan’s fitness app market size is valued at $43.9 billion.
• South Korea amounts to $23.5 billion, India $13.4 billion, Taiwan $ 7.7 billion, and Indonesia $2.6 billion.
• In Europe, the revenue of the fitness app market is projected to reach US $1.611 million in the year 2024. Along with this, it displays an annual growth of 7.74%, which is projected to US $2,339 million by the year 2029.
• However, the fitness industry statistics of the United Kingdom are expected to project an annual growth rate of 14.83%, which can increase to US $725.80 million by the year 2029.
• Based on the statistics of 2019, mobile health and fitness apps are used by 23% of the consumers within the United States, this is expected to rise further in the coming years.

Fitness Equipment & Apparel Industry: Driving Growth

The global fitness equipment market will grow at a CAGR of 4.1% from 2021 to 2027. And, as for apparel $184.6 bn in 2020 and is likely to reach $257.1 bn by 2027, growing at a CAGR of 4.6% during this forecast period.

Taking this fitness market statistics forward, we will talk about two strong sectors that are fueling the market. Let’s start one by one; first, we will start with the Equipment market. And, then move to the apparel market.

• The global exercise equipment market is experiencing a wave, showing an increase in revenue of $47 bn in 2024. This drive is expected to continue, with a CAGR of 6.22% from 2024 to 2028.
• Among other countries, China is leading the pack with the highest revenue and is likely to reach $12.96 billion in 2024.
• If we talk about the individual level, the average spending on equipment is $6.03 per person in 2024, showing people’s interest in health and well-being.
• Treadmills are one of the most popular fitness equipment categories. In 2020, treadmill sales in the United States reached 2.8 million units.
• In a survey conducted by RunRepeat, home gym equipment sales increased by 1700% during the pandemic.

After laying the foundation of fitness statistics of the equipment market, let’s talk about the apparel market.

The gym apparel market is undergoing a transformation, and it is said the market will see a surge of CAGR of 6.2%. This shows the market will grow from $239.98 bn in 2024 to $438.47 bn by 2034.

Bothered to develop your app in such a competitive market, connect with a trusted team of developers.

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Conclusion

To create an outstanding app and to enter the market, it’s important to evaluate the fitness industry statistics. The current fitness app market is valued at is valued at USD 9.23 billion in the year 2023, and expected to grow by 14.8% from the year 2024 to the year 2030.

60% of females use fitness apps more than men. Additionally, the MyFitnesspal app has over 200 million users in 120 countries, however, Fitbod has over 10 million users. This shows the growing market of fitness apps around the competitive market.

Along with this, it is essential to adopt the current trends of fitness as well as launch the application based on diversified regions protocol.

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Niketan Sharma

Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.