Confused about how to design an event app effectively?
Well, app design is an important process to be considered when it comes to app development. You cannot consider the complete process until design isn’t its part.
The event app design has a dramatic effect on user experience. It is the first impression for the user, hence the way your app looks and displays plays a critical role.
Let’s learn more about it in this guide to design an event app.
Importance of Interactive Event App Design
An app user can abandon the brand or even the product if they don’t find it valid through the app.
Hence, the brand needs to build a strong impression among the users of the app.
Let’s consider the importance of creating an interactive event app design.
♦ Increases User Engagement
By adding components such as gestures, user-friendly navigation, and animation within the app, you can enhance user engagement.
Additionally, an interactive user design increases the possibility of building trust among the users and boosts the social-psychological effects of content.
♦ Helpful to Analyze Events
If you are creating an interactive user design, then it’s an opportunity for you to effectively analyze the user’s data.
Clear information is praised by the user; hence building an interactive design plays an important role here. You can live track events, check-in data and prepare reports for further use.
♦ Effective Communication and Real-Time Updates
The use of an event app can increase the attendee experience and may provide real-time updates through effective communication channels.
This will eliminate the requirement for event organizers to continuously provide updates via other means.
♦ Leads to More Business
The revenue within the event market is projected to increase to US$ 85.07 billion in 2024. By designing an event app you can earn a handsome amount of profit.
Creating an interactive user design can assist you to have positive feedback which can further lead to more business.
♦ Helps to Provide Effective User-friendly Interface
One of the important parameters within an app is comprised of a user-friendly interface. An effective user-friendly design can help address their demands successfully
It makes the features of an app simpler to use by the targeted user. This might help you to convert more visitors to shoppers which will bring growth to the business.
♦ Build Strong Connections
This event app design is useful for building strong connections with the users and making them trust the brand more effectively.
An effective app design can assist in successfully making an impression more likely to stay as well as explore further.
♦ Personalization
A UI/UX design assists the attendees in personalizing the event experience. Hence an interactive design plays an essential role here.
App design is also useful to analyze the users’ preferences for using it. This helps the designers to develop journeys to address their unique requirements and for delivering experiences based on their individual needs.
Well, these were some of the reasons to build an interactive app design.
Now, before proceeding to create it, let’s dive into learning about the basics of event design.
Understanding the Basics of Event App Design
Before learning about the process or tips to design an app, it is vital to understand about basics.
Here’s a list to proceed with event app UI/UX basics.
1. User Interface
It’s a technique through which the user and the computer system will interact in particular the use of input devices. The user interface includes all the essential commands as well as tools for interacting with an app or device.
2. User Experience
User experience is the overall understanding of a person via a product. It can be determined as a feeling that users experience while using a product. This term comprises of person’s perceptions of utility, efficiency, and ease of use.
3. Consistency
Consistency is all about maintaining a solid degree across the entire mobile app which assists the users to intuitively flow through your app. You should define a clear design pattern to quickly and seamlessly interact with the app.
4. Familiarity
This is essential that the app seems familiar to the user through its interactive design. By incorporating the familiar design elements within multiple devices, you can successfully be able to quickly identify the key features as well as functionality.
5. Typography
Typography can be defined as the art and an impressive technique for arranging type to create a written language readable, legible, and appealing. It comprises font style, structure, and appearance of the content mentioned within the app.
6. UX Wireframe
Wireframe development refers to the skeleton of the app design. Here it provides a simplified visual representation related to the app’s layout and features. This can be defined as a two-dimensional sketch that serves as a visual guide and illustrates how an application will work.
7. Prototype Development
The event app interface depends on the prototype. This is an early sample, model, and release of a product that is developed for testing the concept or procedure adopted. It is a type of product built for testing ideas as well as changes until it resembles the standard output.
8. Simplicity
A design should be simple and yet attractive to engage the users successfully. A cluttered interface not only diminishes the user experience but also results in criticizing the brand’s image. Hence, it’s important to prioritize simplicity by displaying essential elements.
These were some of the important basics of app design to be considered.
Now, to know about “What’s the best design to create an Event App?” you should learn some of the popular event app designs to consider.
Let’s move to the next section for the same.
Popular Event App Design for Inspiration
How popular event app design is engaging the users?
Let’s consider the following points to consider the best event app designs.
► Eventbrite
This event app UI/UX design concentrates on delivering personalized recommendations. Users can stay up on the latest for popular events such as concerts, yoga classes, holiday events, and networking sites.
Here users find the design very interactive and simple to use. Users can buy tickets to keep them handy over the mobile device.
► Hopin
Hopin is an event app where users can host and join online workshops, and in-person events as well. Its design is interactive and optimizes areas for connecting and engaging users from diverse platforms.
With the simple UI/UX of the event app, users can successfully engage the users within the platform. Its interface can be simply adjusted to accommodate the host’s own branding.
► Whova
Whova event app comprises online registration, event management tools, and marketing software to engage the target user base. Its personalized recommendation features engage users to continue with the app successfully.
This is an important app for event organizers and is used for diversified purposes comprised of saving time for the users.
► Attendify
Attendify is an all-in-one online as well as mobile event platform that caters to the diversified users’ needs related to virtual in-person and hybrid events. The app’s interface is interactive, where users can track the attendee’s experiences.
Additionally, the event organizers have diversified access to a comprehensive suite of tools for developing and managing the attendee’s experiences.
► Bizzabo
The user interface of event apps like Bizzabo offers management, interaction tools as well as marketing techniques to the event professionals. It does assist in having a range of functionalities, that might comprise ticketing and booking.
Event app UI design is attractive and engages the users to successfully organize or book events in simple steps.
► Cvent
To develop an app like Cvent, you should be able to use recent technologies efficiently so that it can engage users in the long run. Here users can easily manage their schedules, access event content, and stay updated with the current or future sessions.
This app utilizes advanced technologies such as AI to know and analyze users’ preferences. Then they use these preferences to successfully address their growing needs.
These were some of the popular apps and a brief about their design that you can consider for developing the next event application.
Now, that you will understand the popular app design, it’s essential to move ahead with the process.
Event App Design Process
How to design an Event App?
Within this event app UI/UX design guide, now, it is time to learn about the right process of event app design.
Let’s consider the stepwise process beneath.
Step 1: Find the Purpose
The prime step to start with the UI/UX design is to identify the sole purpose of creating an event app. Along with this, you should know why it is required to make your app design interactive.
You should consider, what to build and why then start with its overall app development process.
Step 2: Consider the Target User
The user interface of an app totally depends on the ultimate users’ needs. You should conduct thorough research and then, start with analyzing their preferences for events and booking schedules.
This will assist you in drafting a design that will completely be focused on addressing their needs in the competitive market.
Step 3: Know the Functions of the App
You should be aware of the basic and advanced event app features because the design is all about making the desired features available to the target users. In this step, it’s essential to state all the related features of the event app that you want to include within it.
Further, you can hire mobile app developers to help you identify the current demands and decide on the features.
Step 4: Make Wireframe
Wireframe is one of the important steps in the app design process. Here you can consider the structure and users’ journey with the brand along with how they proceed with the app, once they install it.
Here one of the important parameters is sketching out the core part of the user flow. At first, you can draw it on paper and then follow it to frame it.
Step 5: Develop a Prototype
Developing a prototype can be a difficult task; here you should evaluate the event app features first. This will assist in successfully providing a professional look to the prototype. Additionally, you can test the features of the app design on real users to know any errors.
Making a prototype will help in demonstrating the app’s functionality, and will help you to try out the design before you invest completely in this process.
Step 6: Test and Launch
After the prototype and wireframe design, you cannot avoid mobile app testing. Testing is an important process to identify bugs and errors successfully. It is a process to make the user’s experience more effective and seamless.
Here you should test every feature and the reaction of the real-time users while they use the event app. Then can implement their feedback to increase the overall user experience.
These were some of the steps to be considered within this event app design guide.
Well, if you are wondering, how you can differentiate your app from that of the competitors, then key strategies can help.
Let’s study them all in the following section.
Tips to Design an Event App
Want to know the right best practices for event app design?
Here are some of the points to note.
Don’t Ignore App Security
While designing an event app, you shouldn’t forget to include mobile app security. One of the reasons behind it is cyber-attacks.
You cannot allow hackers to get access to the user’s data as it will damage the brand’s image and a loss of loyal app users. It can also lead to the loss of intellectual property. Hence, to avoid it robust technologies should be used.
Create MVP
You should build an MVP that can help in identifying the actual demands of the users and then mold the app’s functionalities accordingly. This will help you to reduce rework on the app design and to differentiate between the core and advanced features.
This will to helpful to implement the feedback from the real users that will build sooner relations between the brand and the customers.
Consider Market Research
You cannot develop an app without performing in-depth market research. Similarly, while selecting the best design for your event app, it’s essential to know what the competitors are up to. This will enable you to select and build the wireframe or design as per users’ preferences.
Market research is a crucial parameter to identifying changing users’ needs and to know the target customer.
Specify User Flow
For developing an event app for the target user, you should think about them, first. Hence, it’s essential to draft a complete user flow journey. This journey should be comprised of the beginning from downloading it to the end of booking an event or rating.
It will help you to design an app focusing on users’ journey map. Furthermore, you should develop user personas for the target users.
Testing: A Step to Count
Testing of the features and app design should be your preference before its final launch. Multiple testing parameters should be considered for delivering the app that addresses your target customer needs.
You should consider user satisfaction and their mindset while building and testing the event app. Any errors or bugs should be avoided prior to its launch.
Well, now that you have a complete picture of how to design an event app.
To develop an app, it’s essential to hire developers who can do it for you. An experienced team of professional developers should be your preference.
Partner with Nimble AppGenie for Designing An Event App
Wondering what team to hire for developing your next event app?
Nimble AppGenie is ready to help. We have an efficient team of experts who can concert with you and deliver the top leading app to fulfill your dream.
Our skilled developers are aware of the latest market demands and can help you to stand out among competitors. We are the best Event App Development Company, whose experts know well the use of technologies to develop a leading event app.
Conclusion
An interactive design of an event app is crucial to attract potential users. It’s important to engage them for long intervals and to address their diversified needs.
Well, there are some basics to know and learn first such as prototype, wireframe, typography, and prototype development. The process of app design development starts with knowing the target user, finding the purpose, conducting market research, developing a prototype and wireframe, and ends with testing the app design.
You can consider various popular apps for inspiration such as Cvent, attendify, Bizzabo, Whova, and Eventbrite. Additionally, considering the app security during app design, market research, development of user persona and journey map are some of the key points to remember.
FAQs
The event app design process involves several steps:
- Finding the purpose of the app.
- Considering the target user.
- Identifying necessary app functions.
- Creating a wireframe.
- Developing a prototype.
- Testing and launching the app.
Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.
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